How'd She Do That?

There is a new episode of HSDT going live tomorrow but before our prerecorded episode goes live, our host, Emily Landers, wanted to share a few words of her own with our community as we all grieve the terror that unfolded over the weekend. There truly are no words but to not acknowledge what we're all collectively experiencing didn't seem right. All our love to this incredible community of...

ShopHSDT.com

Today's guest is Mimi Striplin, Founder of The Tiny Tassel! Listeners are going to love this episode. In 2015, Mimi Striplin founded The Tiny Tassel online and their flagship store, located in Charleston’s quaint Cannonborough-Elliotborough neighborhood, opened in March 2021. Amongst the pastel-painted walls and Lowcountry chic interior finds you'll discover signature pieces like the brand’s names...

Today's guest is Paloma Contreras. Paloma is an acclaimed interior designer based in Houston, Texas. After 4 and a half years teaching High School Spanish, Paloma decided it was time to move towards a different role. Hear more about this transition in today's episode. Her design sensibility is a modern take on traditional style– gravitating towards classic silhouettes and timeless pieces paired wi...

Today's guest is Eleanor Leftwich (her pseudonym), is the Founder of Eleanor Leftwich Collection. Eleanor is a fashion collector and lover of all things vintage. Her new collection is made up of pieces for work, school drop-off, the office, dinner out, and all the places that life inevitably takes us. After experiencing her own viral moment Eleanor decided to take her love for fashion to the n...

...as always hear more at Patreon.com/HowdSheDoThat.

Today's guests are Jen Menchaca and Lisa Hickey, the founders of Perfectwhitetee. They started their brand with one shared obsession: t-shirts! They're two busy, multitasking moms and seasoned veterans of the t-shirt world who live in elevated basics like tees, denim, and sneakers. They are equal parts California casual (Jen) and New York street-cool (Lisa), yin/yang’ed with operations sav...

Today's guests are Erin Banta and Kelsey Brown, founders of Pepper Home! The two thought of the concept for the popular brand while students at Colombia Business School. The founders started out as two friends wishing they could make their cramped West Village rentals feel more like home. That’s why they founded Pepper—because they believe in owning your home, whether or not your name is on the de...

In this episode, we are thrilled to introduce our guest, Sheridan French, the founder and creative genius behind the print-driven lifestyle brand that is taking the fashion world by storm. Sheridan French is a brand that embodies the essence of accessible luxury for all. With a focus on quality and vibrant designs, they create pieces that are as dynamic as their diverse clientele. From 17 to 80-ye...

Today's guest is Sheena Wilde the Vice President of Philanthropy & Belonging at Kendra Scott. As Vice President of Philanthropy & Belonging at Kendra Scott, a jewelry brand with 134 namesake stores, Kendra Scott’s mission to create good in the world has been realized through Sheena’s dedication and effort since 2015. A “do good” architect, Sheena oversees all philanthropic strategy, gr...

patreon.com/HowdSheDoThat

Today's guest is Hunter Bell, founder of her namesake brand, Hunter Bell. Hunter studied fashion design at the University of Alabama and Parsons in New York before founding her eponymous label out of her Manhattan apartment in 2006 with a rebrand in 2013. The brand quickly grew and was soon carried by well-known retailers across the United States. Hunter was drawn to design because she was inspire...

Today's guest is Abstract Artist, Laura Deems, of Birmingham, Alabama. Laura’s formal training is in dying fabrics, color theory, weaving, and screen-printing. The foundation of her artistic practice is derived from these methods and is where her tools come into play. Mixing materials, colors, and techniques define Laura's strong visual language. Her signature overlay marks were born out o...

Today's guest is Allie Mason Hoffberg, Founder of The Health Mason. Allie started her blog and Instagram back in 2015 and primarily focused on creating delicious, healthy recipes. Since then, she has shifted to be more lifestyle focused, because she believes living "well” shouldn’t be limited to the foods that fuel your body. To Allie, it’s about how you live! Allie is a first-time mama to a sweet...

Today's guest, Morgan Smith, is the Founder of Minnow, our favorite contemporary children’s swimwear label and resort brand. Minnow is a reflection of the life and style of its founder, Morgan Smith, a mother and entrepreneur with a background in premium product marketing. After working in New York and Los Angeles, she returned to her hometown of Laguna Beach, California where Minnow was born....

Today's guest is Krista LeRay, Founder of Penny Linn Designs. Founded in April of 2020, after running out of canvases to stitch, Krista decided to try her hand at painting a needlepoint canvas and fell in love with the process. Penny Linn Designs is constantly evolving and expanding from bringing on new designers under  The Collective to fresh  new canvases  and  fun accessories . Upon graduat...

Today's guest, Christina Livada, is the President of Chappy Wrap. Founded in 2006, ChappyWrap is a family-owned business run by mother-daughter duo Beth LaSala and Christina Livada, based in Portland, Maine. The duo makes products that bring comfort to everyone, everywhere, starting with the best blanket you will ever own. Years ago, their family-owned a reversible, extra-large, cotton-blend b...

Through the encouragement from those of you who are on Threads, this deep-dive is available here on Spotify, Apple, and anywhere you listen to podcasts, & available to the public. This content is usually reserved for Patreon so if you would like to continue to receive these updates you can do so at Patreon.com/HowdSheDoThat. And if you enjoy this episode please let us know with a 5-star review...

Today's guest, Rose-Marie Swift, is the founder of RMS Beauty. A pioneer of the clean beauty movement, Rose-Marie Swift is the founder and the spirit of the brand. A master makeup artist for over 30 years, her lightbulb moment was realizing that cosmetics could be made with better, safer ingredients while simultaneously making women more beautiful. Bold, authentic, and unwavering in her quest...

Today's guest is the Founder of Coley Home, Coley Hull. After several years of studying and designing textiles in New York, founder Coley Hull made the move back to her hometown of Charlotte to develop her own e-commerce, direct-to-consumer furniture line to fulfill what she saw as a major need: Buying furniture should never be stressful, and Coley Home brings complete ease to the entire process,...

Today's guest, Elisabeth Edelman is the Founder of Goldenword. Founded in 2016, Golden Word is a boutique public relations and communications consulting firm based in Richmond, VA. Elisabeth founded Golden Word with a vision for creating a powerhouse little agency that chases doing good work with good people. Elisabeth hopes working with Golden Word is impactful and fun for both the client and the...

Today's guests are Neely and Chloe Burch, founders of Neely & Chloe. Neely & Chloe is an aspirational, yet attainable accessories line designed with the consumer in mind. The eponymous creation of sisters Neely and Chloe Burch, the brand creates designs that are understated and timeless, meant to be worn season after season. All products are produced with leathers from Spain and Portug...

Today's guests Agee Gretta Leinberry & Caroline Gilroy are the Co-Founders of Couper. Couper is a luxury fashion retailer that features thoughtfully designed exclusive collaborations from emerging global designers. Couper was born out of the desire to produce statement-making wearable works of art while making environmentally responsible decisions. After a decade in the tech industry, Caroline sou...

Don't forget to subscribe to the show! Xoxx

Today's guest is Claire Hudson the founder of the popular children's brand, Oso and Me. When Claire started her family, she felt strongly that her children should be able to dress themselves, and no clothes were too nice to play in. When her first child grew out of his baby clothes in six months, she set out to solve the problem of functional clothes that last longer for kids. Oso & Me...