How'd She Do That?

Emily is checking in from Heaven on Earth in Bozeman, Montana with previous guest Emily Hostetler.

In today's episode Emily answers questions from our audience within the theme of motherhood. We collect these questions from our Instagram accounts. @EmilyLanders and @HowdSheDoThatPodcast

In today's episode Emily shares more insight into why she closed her e-commerce shop and what she would do differently now.

In today's episode Emily answers your questions around recommendations in Malibu and beyond! Thank you for sharing your questions for this Q&A series.

Emily is taking questions from YOU! This episode covers a variety of topics including questions around Emily's birth experience (if that's not for you skip to minute 17), her decision to leave her corporate role, what's ahead for HSDT, and so much more! As always, feel free to leave us a comment on @howdshedothatpodcast on Instagram with any topics or questions you'd like us to dis...

Emily is on the mic in this solo episode! Our first episode since her maternity leave. We have so much to look forward to here at HSDT! Stay tuned....

In this special episode — the last one before Emily’s maternity leave — we’re joined by the incredible Melissa Clayton, founder and CEO of Tiny Tags, a fine jewelry brand that celebrates motherhood, connection, and meaningful stories. Melissa opens up about the early days of building Tiny Tags, how a simple idea turned into a beloved brand worn by thousands of women, and the lessons she’s learned...

In today’s episode, Emily sits down with sisters Mary and Taylor, the founders of Shop Surcie, a bespoke stationery and gifting studio known for its thoughtful details and timeless design. What began as a shared creative spark has grown into a thriving business that blends Mary’s eye for interiors with Taylor’s background in fashion PR, resulting in beautifully branded paper goods and curated gift...

What started as a frustration with limited engagement ring options turned into a luxury jewelry empire. Nicole Wegman, founder and CEO of Ring Concierge, has redefined what it means to shop for fine jewelry and bridal pieces. In this episode, Nicole shares how she went from working in fashion merchandising to disrupting the jewelry industry with a direct-to-consumer brand that speaks to the modern...

What if the secret to radiant skin was hiding in your family’s orchard? In this episode of How’d She Do That, Emily sits down with Allison Taylor, co-founder of Le Prunier, the clean beauty brand harnessing the power of plums from her family’s century-old California farm. Allison shares how she and her sisters turned an unlikely superfruit into a cult-favorite skincare line, the behind-the-scenes...

In this episode of How’d She Do That?, Emily sits down with Kristi Lord and Lindsay Droz, the powerhouse founders behind L’AVANT Collective, to talk about the journey of building their business from the ground up. Together, they discuss: • The inspiration behind launching L’AVANT Collective • The early challenges of starting a business and how they overcame them • Lessons on partnership, collabora...

In this episode, Emily welcomes Rebecca Goesling — a forecaster, brand storyteller, and color material finish (CMF) designer, as well as the visionary behind The Goesling Group. Rebecca shares how she built a career at the intersection of design, strategy, and storytelling. With expertise in forecasting cultural and aesthetic trends, guiding brand narratives, and shaping the look and feel of produ...

In today’s episode, Emily sits down with Kay Stanley, the visionary founder of Spartina 449, a lifestyle brand inspired by the charm and beauty of Daufuskie Island, South Carolina. What began as a passion project has grown into a beloved company known for its handbags, accessories, apparel, and home goods, each carrying the coastal elegance of its Lowcountry roots. Kay shares how she made the leap...

In this episode of How’d She Do That?, we step onto the fairway with Mary and Molly, the inspiring mother–daughter team behind Baffie Golf—a luxury children’s golf apparel brand that’s as much about heritage and storytelling as it is about style. Baffie was born from a shared love of the game and a desire to create something timeless for the next generation of golfers. The name itself, drawn from...

In this episode of How’d She Do That? , host Emily Landers welcomes cake artist and entrepreneur Julie McAllister , whose hyper‑realistic confections have captured the attention of food lovers, design enthusiasts, and Netflix viewers alike. From working in advertising to launching her namesake cake business, Julie shares how she discovered cake artistry, built her brand from scratch, and landed a...

In this episode of How’d She Do That?, Emily is joined by Sarah Collins Lawler, the founder and designer behind TELA Mercantile, just six weeks into her journey as a new mom. Sarah shares a beautiful and candid look back at her creative upbringing, where fashion and entrepreneurship were sparked early. After earning a degree in Apparel & Textile Design from the University of Alabama, Sarah planned...

In this inspiring episode of How’d She Do That, Emily sits down with the effortlessly chic and incredibly driven Diana LoMonaco, the founder and creative visionary behind Classic Six, a timeless clothing brand redefining capsule wardrobes. Diana shares her unexpected journey from working in fashion magazines to creating her own brand rooted in versatility, quality, and simplicity. Listeners will h...

…and sharing all about it in today’s episode!

Today on How’d She Do That?, we’re celebrating style, school spirit, and the power of family business with Kim and Frances — the mother-daughter duo behind FOSTER, a collegiate lifestyle brand born in East Texas and rapidly capturing hearts across the country. FOSTER is not your average college merch company. Think cozy pajamas, chic tailgate looks, and timeless pieces designed to celebrate your a...

In today’s episode of How’d She Do That?, Emily Landers welcomes Jen Burch and Margaret Dillard, the talented co-founders behind the elevated home and entertaining brand Half Past Seven. What began as a shared appreciation for thoughtful design and meaningful gathering has blossomed into a celebrated business known for its handcrafted home essentials that combine function, beauty, and story. Liste...

In this inspiring episode, Emily sits down with Jeanelle Teves, the dynamic Chief Commercial Officer of Bugaboo North America. Jeanelle shares her remarkable journey from a first-generation Filipina-American upbringing in Sacramento to leading one of the most innovative parenting brands globally. With a decade-long tenure at Nike and a passion for empowering women and parents in the workplace, Jea...

Welcome to a very special solo episode of How’d She Do That? — the one where you finally get to know the voice behind the mic! In today’s casual episode, host Emily Landers shares her full story — from growing up in a small town, dreaming big, and navigating unexpected turns, to building a podcast that celebrates women’s stories around the globe. - Emily takes you behind the scenes of her life jou...

In this episode of How’d She Do That?, host Emily Landers sits down with Jocelyn Gailliot to delve into her inspiring journey from the world of finance to the helm of a thriving fashion brand. Jocelyn shares the story of how she transitioned from investment banking to co-founding Tuckernuck, an online retail destination known for its classic yet unique pieces. She discusses the challenges and triu...

In this episode of How’d She Do That?, Emily chats with Jackie Laurian Long—founder of TheraPaint Studio in Nashville. Jackie shares how a tough season in her life led her to create something beautiful: a paint-throwing wellness studio that helps people release stress, emotion, and energy through art. From navigating her husband’s surgeries to caring for loved ones through health struggles, Jackie...

In this episode of How’d She Do That?, Emily sits down with the incredibly talented Kim Lapin—founder and principal designer of Kim Lapin Interiors, a boutique interior design studio known for creating timeless, personalized, and effortlessly stylish spaces. Kim shares the story of how she transitioned from modeling into carving out a space in the competitive world of interior design. From buildin...