Michael Pletz

How to Hardscape

A podcast dedicated to helping hardscapers start and grow their business. If you are a hardscaper, landscaper, or a contractor of any sort, this podcast is going to help you professionally. Landscaping companies and contractors alike will benefit from discussions with leading experts in the industry talking installation, tools, products, marketing, business, and so much more to help you grow your business. Whether you are a lawn care specialist, a contractor looking to add new services to grow your bottom line, or already active in the industry, there are topics covered that will help you.

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Autor

Michael Pletz

Categoría

Business

Web del podcast

howtohardscape.com

Último episodio

26 de oct. de 2026

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Episodios

Taking ACTION from Your Chart of Accounts with Cycle CPA 10.06.2024

Today we are joined by Cycle CPA to talk about taking action from your chart of accounts, what to measure, and how to make decisions from this. Sponsors: ⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠ ⁠⁠

The EMyth with Tony Bass 03.06.2024

Today we are joined by Tony Bass author of The EMyth Landscape Contractor: Why Most Landscape Companies Don't Work and What to Do About It . We talk about the EMyth and how business owners can work ON their business rather than IN your business. Tony Bass Consulting Super Lawn Trucks Super Contractor Truck Super Lawn Toolkit Sponsors: ⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠How to Hardscape Headquarters

Marketing Part 4: Results, Benchmarks, and Budgeting 27.05.2024

Today we talk about my marketing results for the start of the season, benchmarks when it comes to marketing, and budgeting for your marketing expenses. Sponsors: ⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠How to Hardscape Headquarters

Hiring and Creating Career Paths with Marty Grunder 20.05.2024

Today we are joined by Marty Grunder, he is the host of The Grow Show, Founder and CEO of GLC and the Founder and President of The Grow Group where he helps green industry professionals grow their businesses. We have a discussion of hiring and providing a career path for employees. Sponsors: ⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠How to Hardscape Headquarters

Instagram Live 13.05.2024

Today we have an Instagram live discussion talking about marketing, YouTube, Instagram, proposals, and more! Sponsors: ⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠How to Hardscape Headquarters

Employees and Systems with Knowledge Tree Consulting 06.05.2024

Today we are joined by George Urvari of Oriole Landscaping and Knowledge Tree Consulting to discuss Systems, Employees, and whether or not Bonus Programs are a good idea. Sponsors: ⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠ ⁠⁠⁠⁠How to Hardscape Headquarters

Stop Selling Price, Start Selling Value with Shawn Van Dyke 29.04.2024

Today we are joined by author of Profit First for Contractors Shawn Van Dyke to talk about price, value, and systems. Sponsors: ⁠⁠⁠Cycle CPA⁠⁠⁠ ⁠⁠⁠How to Hardscape Headquarters

Building a High-Performance Team with Jim Huston 22.04.2024

Today we are joined by Jim Huston. He is a consultant for contractors, associations, manufacturers, and vendors on management in the Green Industry. He joins us to talk about building a high-performance team that requires minimum supervision. Sponsors: ⁠⁠Cycle CPA⁠⁠ ⁠⁠How to Hardscape Headquarters

Learning to Build with Stone with Stone Bear Mason 15.04.2024

Today we are joined by Bryce Hollingsworth of Stone Bear Mason (@StoneBearMason) to talk about learning to become a stoneworker and owning a business. Sponsors: ⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠How to Hardscape Headquarters

Answering Commonly Asked Pricing Questions 08.04.2024

Today we talk about six commonly asked pricing questions that contractors ask me through messages and software onboarding and demos. Sponsors: ⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠How to Hardscape Headquarters

Selling the Art of Stonework with Masco Construction 01.04.2024

Today we are joined by Matt Mastromarino of Masco Construction (@Masco. Construction) to talk about the art of stonework and selling that art to your clients. Sponsors: ⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠How to Hardscape Headquarters

#IAmaHardscaper: Michael of Kensek Landscape Specialists 25.03.2024

Today we are joined by Michael of Kensek Landscape Specialists (@KensekLandscapeSpecialists) for another episode in the #IAmaHardscaper Series. Sponsors: ⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠How to Hardscape Headquarters

Behavioral Reports and Employees with Predictive Success 18.03.2024

Today we are joined by Jason Taylor, he is the Principle of Predictive Success and President of Jet Coaching and Consulting. Predictive Success offers the Predictive Index talent optimization platform with a behavioral assessment that asks 2 questions and provides a behavioral report on that person. This helps business owners understand their employee's strengths and weaknesses more and their...

Marketing Metrics and Practices with Intrigue Media 11.03.2024

Today we are joined by Rob Murray of Intrigue Media, a marketing agency that specializes in the landscape industry. We talk about marketing metrics and practices for websites, paid ads on Google and Facebook, and what to look for in a good marketer. For Intrigue's Sales and Lead Tracker email robert@intrigueme.ca Sponsors: ⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠How to Hardscape Headquarters

4 Types of Capital with Greg Crabtree 04.03.2024

Today we are joined by Greg Crabtree, he is the author of Simple Numbers and Simple Numbers 2.0. We talk about the current market sentiment, 4 types of capital, and Labor Efficiency Ratio. Sponsors: ⁠⁠⁠ ⁠⁠⁠⁠⁠⁠How to Hardscape Headquarters

With Growth Comes Risk with Cycle CPA 26.02.2024

Today we are joined by Cycle CPA to talk about GROWTH! Joseph from Cycle CPA talks about building inefficiencies that come with growth into your budget, divisional Profit and Loss Statements, overhead salaries, and fixed monthly costs. Sponsors: ⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠ ⁠

A Conversation on Overhead Recovery with SynkedUP 19.02.2024

Today we are joined by Weston Zimmerman, co-founder and CEO of SynkedUp. We sit down to talk about our opinions on various Overhead Recovery Systems among several other Budgeting and Estimating based topics. Sponsors: ⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠How to Hardscape Headquarters

#IAmaHardscaper: Chris of Yanton's Outdoor Living and Perma Paver Edging 12.02.2024

Today we are joined by Chris of Yanton's Outdoor Living and Perma Paver Edging (@PermaEdge) for another episode in the #IAmaHardscaper Series. Listen to the Perma Paver Edging Episode Sponsors: ⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠ ⁠⁠⁠⁠How to Hardscape Headquarters

#IAmaHardscaper: Thy and Cody of Angkorscape 05.02.2024

Today we are joined by Thy and Cody of Angkorscape (@Angkorscape) for another episode in the #IAmaHardscaper Series. Sponsors: ⁠⁠⁠Cycle CPA⁠⁠⁠ ⁠⁠⁠How to Hardscape Headquarters

Starting a Second Business with Growing Green Landscapes 29.01.2024

Today we talk with Jeremiah Jennings of Growing Green Landscapes and the Growing Green Podcast about is landscaping business and his decision to start a new bin cleaning business. Sponsors: ⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠How to Hardscape Headquarters

Marketing Part 3: Making Content for Your Client Avatar 22.01.2024

Today we talk about how to make content specifically targeting your client avatar. In this episode we discuss how to create content that is tailored to address certain points about your client avatar and how to craft an offer for your client. Sponsors: ⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠How to Hardscape Headquarters

Industry Benchmark Percentages with Cycle CPA 15.01.2024

Today we have our friends at Cycle CPA back on the show for a takeover episode where they talk about industry benchmarks for a variety of Key Performance Indicators such as Gross Profit Margins, Direct Labor, Return on Investment, and so many more! Sponsors: ⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠How to Hardscape Headquarters

Marketing Part 2: Where to Find Your Client Avatar 08.01.2024

Today we talk about where to find your client avatar. In this episode we discuss how to find our client avatar online and offline and the for different types of clients and prioritize them by the most efficient way to bring leads into your business. Sponsors: ⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠ ⁠⁠⁠⁠How to Hardscape Headquarters

New Line of Outdoor Lighting with BOLD 01.01.2024

Today we talk with Lee from BOLD on the recent changes to launching a new line of outdoor lighting products and how hardscapers can implement lighting into their designs and sell them to their clients.

Marketing Part 1: Creating a Client Avatar 25.12.2023

Today we talk about creating a client avatar in our part one of marketing series. In this episode we discuss all of the aspects we should list out to create a client avatar and how this information is going to help us target and talk to that potential client. Sponsors: ⁠⁠⁠Cycle CPA⁠⁠⁠ ⁠⁠⁠How to Hardscape Headquarters

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