How I Do Content

Everyone and their dog is using ChatGPT to write their content right now. Outsourcing captions, emails, even entire launch plans all in the name of saving time and “working smarter.” But let’s be honest – is it actually saving you time? Or do you need to constantly tweak, reprompt and rewrite what it spits out because it sounds like everyone else or worse like a robot that’s read one too many bro-...

You know what you don’t see on the highlight reel? The breakdowns behind the breakthroughs. The resilience it takes to keep showing up when it would be easier to walk away. The real, messy, magical journey behind building a business, a family, and a damn legacy. Today’s guest on the How I Do Content Podcast knows exactly what it takes. Sonja Pototzki-Raymond (aka Sonja the Search Queen) is the CEO...

You’re doing all the things. You’re posting on Instagram. You’re emailing your list.  Your offer is solid You’re casting content spells left and right – but the likes are low, the DMs are dead, and the sales? Missing like Voldemort’s nose. So, naturally, your brain spirals into the usual suspects: “Is it my messaging? Is it my audience? Is it the algorithm? Or does the universe just hate me?” If y...

So many business owners tell me they want to start a podcast… But then the doubts creep in: What would I even talk about? Will anyone listen? Isn’t podcasting a lot of work? Or they do start a podcast, make it to episode 5 and then it fizzles out because they’re burnt out, overwhelmed, and not seeing results fast enough. And perhaps this sounds familiar? That’s exactly why I invited today's g...

If you have an offer that isn’t selling and you default reaction is to consider: Lowering your prices Creating a new offer (particularly a low ticket offer 👀) Creating a new lead magnet  Or getting ChatGPT to pump out more content for you (or turn you into a Barbie 🙊) FOR THE LOVE OF DOGS PLEASE STOP!!!!!!!!!!!!!!!! You’re looking for the solution to your sales problem in ALL the WRONG places. W...

I’ve just wrapped up another launch (this time for Micro Messaging), and there’s one thing I hear every single launch without fail… “I LOVE your launch content Tahryn!”  And I really appreciate hearing this because I do put time and thought into crafting launch content that really connects and (of course) converts. Nothing you read or see from me during a launch is a fluke or luck – it’s backed by...

I’ve spent the month of March travelling the East Coast of Australia on my 40th Birthday Tour. Last year I thought to myself “you only turn 40 once Tahryn” – so why not spend the entire month of March on the East Coast visiting my favourite city and spending time with some of my favourite people. Now this wasn’t a full holiday because I also decided if I was going to be away and doing cool shit I...

I want to address the dementor in the room. Because I’m in the thick of the launch for Micro Messaging which means I’m having a whole bunch of sales conversations. Not to mention I’m also chronically online so I see a lot of the same conversations being shared through content right now. There’s a lot of uncertainty in the air. Conversations around economic instability, inflation and recession are...

Creating and sharing content in 2025? It can do your head in right?! On one hand, there’s more content than ever. You’ve got every guru and their dog is telling you how to 10x your business on Instagram, trends come and go faster than you can say “algorithm,” and AI has made content creation easier and quicker than ever before. But despite all this, why does content creation still feel so damn har...

I don’t think I need to tell you that the online space is noisier than ever. And if you feel like it’s harder than ever to stand out – it’s because it IS. There are more people marketing their businesses online – more entrepreneurs, more service providers, meaning more content flooding every platform. There’s also shifting consumer purchase behaviours. Trust is harder to build. Consumers are getti...

Tomorrow is my 40th Birthday! I’m celebrating the big 4-0 by jumping on a plane and spending the entire month of March on the East Coast visiting my favourite city and spending time with some of my favourite people. Every year when my birthday rolls around I find myself in a very reflective mood. And there’s nothing like a big milestone birthday to put my reflective mode into turbo! Over the last...

Unlike most other business owners, I love creating content. The process of coming up with an idea, turning that into a piece of content and then sharing it with other people is 100% my idea of a good time. I love that shit.  So the thought of outsourcing it entirely to someone else or completely replacing my content creation process with AI – doesn’t appeal to me in the slightest. I do it myself b...

The hottest topic in the online space right now is AI. Businesses are on the lookout for AI tools that will save them time and streamline their processes. And yes, AI IS great for helping you save time especially when it comes to your marketing.  BUT what I’m also witnessing is people making one big mistake when it comes to using AI in their business – simply because they’re SO obsessed with savin...

Last year I witnessed a lot of burnt out biz owners limping to the end of the year.  They were done. Exhausted from... The constant churn of creating content because you don’t want your community to forget about you if you stop showing up. But also feeling like what’s the point because nothing you share is actually working and converting into leads and sales like it used to. Not to mention wonderi...

Online courses are DEAD. Well, that’s what the online gurus will have you believe. The ins + outs lists for 2025 are predicting online course creators are in for a tough time.  Butttt should you really believe them? Instead of taking their word for it I’m going to ask someone I trust. Someone who KNOWS what it takes to build a successful online course business model. That someone is Jessica Tutton...

In today’s online space, standing out is harder than ever. With the flood of AI-generated content and constant distractions, audience fatigue is real. Think about it – the moment you unlock your phone, you’re bombarded with content: A new podcast episode from your favourite biz guru... A pre-sale for an offer you’ve been eyeing for ages... A free masterclass promising to teach you how to make 8 fi...

When I started this podcast back in 2021, the number 1 person on my dream guest wishlist was Samantha Wills. She’s my creative inspiration, the reason I got into marketing and someone I’ve admired for well over 12 years. And today’s guest on the How I Do Content Podcast is the Samantha Wills. If you’re new to the world of Samantha here’s what you need to know. Samantha Wills is an award-winning de...

Welcome back to SEASON 5 of the How I Do Content Podcast and of course Happy New Year! I’ve NEVER been more excited for a new year to begin. I’m a big believer that you don't need to wait until a specific date to make changes or go after what you really want… But after the year that was 2024 I was SO looking forward to the symbolic start of a new year – a clean slate, a new season and the fre...

2024. The worst year of my life. Now, the final episode of the How I Do Content Podcast every year is usually always a year-in-review episode. But this year I thought about not even recording this episode, or simply doing a surface-level review of just the good stuff. And it would be so easy to do that – but, if you’re a long-time listener of the podcast, you KNOW that’s not how I roll. And, hones...

I know there’s a whole lot of basic witch advice online about how to improve your messaging. But half the time it only leaves you feeling more confused about what you actually need to do to stand out online and cash in. So, in today’s episode of the How I Do Content Podcast, I’m sharing the secret to crafting scroll-stopping messaging that generates sales on repeat – with examples and all! Because...

As an introvert, I’m a natural observer. Talk to people? No thanks, I’m good. Observe people? YES PLEASE! So it’s not surprising that one of my superpowers is observing brands that are absolutely killing it with their messaging and marketing. And, in today’s episode of the How I Do Content Podcast, I’ve got my observation cloak on to share 3 brands who nail their messaging and what you can learn f...

If you feel like your business should be making more money than it is right now – you’re not alone. In an online space filled with the shiniest of shiny income claim messaging and marketing (think “quantum leap to 7-figures in 7 days” kinda vibe)... I see so many people hustling hard and trying to do everything “right” – only to feel frustrated AF when they don’t see the same kinda results. But wh...

Standing out in the online space right now can feel difficult BUT it’s not impossible. Your soulmate clients are out there searching for you, so what are you doing to get noticed? No, you don’t need to change your name to Hagrid to stand out… BUT you do need to make it crystal clear to your ideal clients why YOU are the wizard to buy from. Boring, beige, and the same-same ain’t going to cut it – y...

At this time of the year, you’ll start to see a lot of business and marketing experts sharing their trends and predictions for 2025. In fact, I’ll be running a bonus live training on my 2025 messaging trends and predictions for the Wizards who join Micro Messaging , so make sure you sign up before doors close to hear those. In today’s episode of the How I Do Content Podcast, though, I want to dive...

Over the past 5 years, I’ve been part of the marketing and coaching teams of many 6- and 7-figure businesses… I’ve seen how these businesses work and the strategies they use as I’ve worked alongside and collaborated with some of the smartest, most brilliant CEOs. And there’s one thing these magical humans have in common – they ALWAYS prioritise their messaging. Because they know that if they want...