How Hard Can It Be?

How can Fortune 500 enterprises scale agentic AI without losing control? 🚀 In this episode of How Hard Can It Be? , host Alex Schlager (CEO, Aiceberg) sits down with Reuven Cohen—aka “rUv” —an enterprise AI pioneer with 30+ years of experience guiding global organizations through cloud and AI transformations. Reuven has trained agentic systems that produced 10 million lines of usable code in a si...

What does it take to scale AI securely across the enterprise —from the boardroom to mission-critical operations? In this episode of How Hard Can It Be? , host Alex Schlager (CEO, Aiceberg) welcomes Tami Erwin , former CEO of Verizon Business and current enterprise strategy leader at John Deere . With decades of Fortune 500 leadership and board experience, Tami shares practical insights on AI integ...

How can enterprises scale generative AI without sacrificing security, compliance, or control ? 🔒 In this episode of How Hard Can It Be? , host Alex Schlager (CEO, Aiceberg) welcomes Eduardo Ordax , Principal Go-to-Market Lead for Generative AI at Amazon Web Services (EMEA) . Eduardo partners with some of the world’s most complex organizations to design and deploy GenAI strategies that scale safel...

In this episode of How Hard Can It Be?, host Alex Schlager sits down with Dr. Chris Bronk—Associate Professor at the University of Houston, Associate Director of the Center for Information Security Research & Education, former U.S. Foreign Service Officer, and author of Cyber Threat: The Rise of Information Geopolitics in U.S. National Security. We explore: ✅ Lessons CISOs can learn from ener...

In this episode of How Hard Can It Be?, host Alex Schlager speaks with Xiaochen Zhang, Founder & CEO of FinTech4Good and contributor to the AI 2030 initiative. With experience spanning global fintech networks, ESG innovation, and ethical AI governance, Xiaochen shares how enterprises can embrace AI—without losing trust or control. We explore: ✅ Why Fortune 500 CISOs should watch fintech as a...

In this episode of How Hard Can It Be? host Alex Schlager sits down with Ken Huang, a leading authority on Generative AI governance, cybersecurity, and risk management. Ken is a CSA Fellow, NIST GenAI contributor, co-author of the OWASP Top 10 for LLMs, and an international instructor on GenAI security best practices. He also recently co-authored a book on AI governance and cybersecurity, shaping...

AI isn’t just a technical challenge—it’s a legal revolution. In this episode of How Hard Can It Be? , host Alex Schlager sits down with Jerry Silber , Adjunct Professor at Pace University Law School, former Deputy General Counsel at Verizon , and a leading AI policy and ethics advocate . Jerry brings nearly three decades of legal expertise to the fast-evolving world of AI governance. He serves on...

In this episode of How Hard Can It Be?, host Alex Schlager (CEO of Aiceberg) sits down with Jonathan Baier — technology executive, DevOps author, Kubernetes expert, and AI infrastructure strategist. Jonathan has helped enterprises like Moody’s lead cloud and DevOps transformations, authored books on Kubernetes and AI platforms, and now advises businesses as a fractional CTO/CISO at Cyberify. Toget...