Honest Marketing

Having a streamlined, scalable process isn’t just a nice-to-have; it’s essential to growth.  Joining me in this episode is Taylor Wilson, CEO and founder of Creative Shizzle . Taylor’s journey has been anything but traditional—from working solo to scaling a team that tackles design needs on a subscription basis.  She’s sharing her insights on moving away from the billable-hour model, building trus...

Customer experiences can make or break a business. But, how can we modernize these experiences in an age of digital evolution and AI advancements? That's what we're discussing in today’s episode. Joining me is Alex Levin, Co-Founder & CEO of Regal.io , a company that's transforming how businesses connect with customers. We dive into how Regal.io helps brands switch from transactional call centers...

Hikari Senju: Using AI to Optimize Digital Marketing Campaigns There’s no denying it—AI is reshaping the way we think about digital marketing. If you’re curious about how to leverage this technology for better results, you’re in the right place. I’m thrilled to be joined by Hikari Senju, Founder and CEO of Omneky . Hikari’s been at the forefront of AI-driven marketing solutions and has some incred...

Ryan Estes: B2B Selling through Podcasts and Cold Email Is podcasting the hidden gem in B2B marketing that we've all been overlooking?  Let's explore how the power of voice and targeted messaging make waves in this digital era. On our episode today, we are joined by Ryan Estes, co-founder of Kitcaster and Wildcast , two platforms that are redefining the podcasting industry. We explore the growing...

Owen Garitty: Upskilling Creatives in the Age of AI The world's changing and we're all scrambling to change with it, especially the creative industry. How can you stay relevant and provide more value to clients in an era dominated by disruptive technology, specifically AI? In the hot seat today is the dynamic Owen Garitty, Founder & Lead Creative at FPW Media . We throw light on everything from th...

SEO is the lifeblood of online businesses. A strong strategy can take your business from a small dot on the virtual map to a powerhouse force that all your competitors know and respect. In this episode, I'm chatting with Travis Bliffen, the CEO of Stellar SEO . Since starting his business in 2012, Travis has gone on to foster incredible growth, increasing revenue by 170% between 2020 and 2023 alon...

Team culture is the secret sauce that can make or break a business. It's the invisible thread that ties everyone together, influencing business decisions, client relationships, and overall productivity. In this episode, we have the pleasure of picking the brains of Ashlie Marshall. She's currently steering the ship as CFO of Tier Level , a digital marketing agency, and screen print shop located in...

Branding shapes the perception of your business.  By understanding the ins and outs of rebranding, you can successfully tell your company's story to the world in a way that resonates with the right audience. In this exciting episode, we have Jim Heininger, founder of Rebranding Experts , explaining the importance of a well-considered and well-executed rebranding process. We explore various aspects...

Businesses are the lifeblood of every economy, and behind every successful venture, lies a journey of strategy, resilience, and grit.  On today's episode, I'll be sitting down with a guest who knows this path too well, taking us on this journey and revealing the secret blueprint to business success. My guest, Caleb Talley, Executive Director at Startup Junkie Foundation , has a fascinating story t...

Quality links can make a significant difference in your search engine rankings, driving visibility, authority,  In this episode, I sit with Tristan Gray, co-founder of NO BS Marketplace, to explore the profound impact of quality links on your SEO efforts. Tristan, alongside his brother, founded NO BS Marketplace to help marketing agencies and teams deliver better SEO results, particularly by overc...

Let's explore the winds of change and how you, as a marketer, can surf on these waves rather than being swept away. In this episode, I'm going solo, sharing observations on the emerging marketing strategies taking the industry by storm. Expect to hear about the rise of AI, the fading reliance on conventional advertising, and the fresh focus on genuine brand engagement.  I also share some personal...

The marketing game is changing, and getting the right influencer or customer to promote your product can make all the difference. In today's episode, I’m joined by Ashley Stanford, marketing and co-founder of Ice Cream Social , as well as the Executive Vice President of Client Strategy at TicketSocket . Ashley’s expertise sheds light on how to turn your customers into your biggest advocates, using...

One incredible journey, countless insights. This episode isn't just a narrative; it's a roadmap for any e-commerce entrepreneur looking to navigate the turbulent waters of online business with confidence. Join us as Adam Callinan takes us on his remarkable journey from lighting up the stage on Shark Tank with his innovative product to crafting Pentane , a cutting-edge software designed to elevate...

Marketing's an adrenaline-fueled ride.  You gotta hang tight, adapt, learn from the field, and create direction when the map's lacking. In this episode, I chat with Caroline Crawford, the brains behind Cultiveight Communications , a company focused on providing strategic and holistic marketing support for growth-stage businesses.  We delve into the problem of businesses feeling they need to be eve...

When it comes to scaling up and selling businesses, few know the ropes quite as well as our guest today, AJ Silber. With a wealth of experience under his belt, AJ's going to guide us through his journey of transforming his agency, The Guerrilla Agency, into a hot ticket for acquisition. From the importance of being strategically persistent with SEO efforts, to diving into building topical relevanc...

Sales can be a tricky game to navigate, with dozens of strategies and even more potential pitfalls littering the landscape. But how about we cut through the noise and learn from a pro how to master this field and rise to the top of our sales game? In this episode, we gear up for an insightful and skill-unpacking discourse with Matt Ryder, seasoned expert and CEO of 7th level . Matt shares his jour...

Is branding just about eye-catching logos and catchy slogans? In today's competitive market, the essence of branding extends far beyond these superficial elements. This episode dives into the deep waters of branding, exploring how it profoundly influences consumer behavior and forges lasting connections. Join me as I welcome Jim Pietruszynski, a seasoned expert from Soulsight , a holistic branding...

Are you ready for 2024? I sure am! As we step into the new year, it's time to talk about the hottest marketing trends that will make a big impact. I'm truly pumped for this episode because I'm sharing a goldmine of insights about the 2024 marketing trends that you absolutely cannot afford to miss. You'll discover how LinkedIn is poised to revolutionize the way businesses connect, why TikTok's grow...

Do you feel overwhelmed by the waves of new technology strategies such as AI, SEO algorithms, and sophisticated data analysis?  This episode dives into all these challenges providing valuable insights to boost your marketing. I’m joined by marketing pro, Michelle Bassett, with a diverse background in behavioral analysis, data science, and internet marketing.  We traverse her interesting journey fr...

It's the day after Christmas, and whether you've had a festive celebration or enjoyed a quiet day, this episode is your reminder to take a breather and savor some well-deserved downtime. This week isn't about the to-do lists or the goals you set for the future. It's about reconnecting with who you are as a person, separate from your role as a worker, an employee, or an entrepreneur. Engage with th...

As we navigate the vast sea of content marketing, the question often arises: How do we rise above the noise and get noticed? Answering this query is far from easy, but this episode is dedicated to providing you with some insights to tackle this challenge head-on. I'm thrilled to welcome Skyler Reeves, the innovative founder and CEO of Ardent Growth , to explore this subject with us.  With an uncon...

At the heart of any successful media campaign lies the mastery of crafting a compelling press release. In this episode, I'm excited to welcome Mickie Kennedy, the founder of eReleases , bringing over 25 years of press release distribution expertise to the table. We dive into the framework for creating a compelling release and discuss common pitfalls to avoid. Mickey generously shares insights on e...

The beauty of modern marketing doesn't rest solely within the realm of creativity, design, or storytelling— it's in understanding who your buyers really are. I'm thrilled to have Jim Kraus, the President of the Buyer's Persona Institute , joining us. With a robust career spanning over two decades, Jim has devoted his expertise to various marketing roles and has thrived as a market researcher. Thro...

Today's dynamic market demands more than just being another player; uniqueness is now a critical factor more than ever. Richard Rumelt, in his influential book "The Crux: How Leaders Become Strategists," emphasizes the power of uniqueness. Your unfair advantage isn't just advantageous; it's an indispensable strategic lever. Join me in exploring how to harness your distinct strengths to elevate you...

Churn is a challenge that every business faces, but it's not insurmountable. By understanding the reasons behind churn and implementing effective strategies, you can minimize customer attrition and keep your business thriving. And that's what we aim to do in this episode with our guest, Braid Hall of Churnkey , who has helped many companies boost retention by 50% or more.  Braid provides insights...