High Intent

How can an executive team assess top 1% talent in minutes flat. Why background is only part of the story. Why psychometric testing is so important. These are just a few topics we discuss with Huff Logue, an executive recruiter and coach with more than 30 years of experience.  High Intent explores unfiltered lessons from the frontlines of modern marketing. I'm your host, Justin Rubner.  

The next time you’re at your company’s town hall, pay attention to this:The amount of congrats on the new logos your Sales team generated vs. the time allocated to the 13 existing customers who renewed last quarter. Chances are, it’s lopsided to say the least toward new sales. Howard Flint, CEO of GhostPartner, a content and customer marketing agency, has a thing or 10 to say about that: How custo...

How can CMOs be more board fluent? Why is customer retention such a missed focus? How does marketing-CS-sales misalignment causes so many problems? Fred Penteado is an outsider. And that is where his value lies. Penteado, owner of 129 Advisory, counsels mostly PE-backed companies on growth.  You could call him a marriage counselor. And he's the next guest on High Intent. I'm your host, J...

If you’re aspiring to make that leap from VP to Chief Marketing Officer, you’ll want to be aware that it’s a bit of a bloodbath up there. Of all the C suite, CMO tenure is by far the shortest. Why is this, and what can be done? Host Justin Rubner talks with Bill Harper, Chief Creative Officer of BrandBossHQ, about this.  Topics discussed: CMOs are increasingly brought on to fix singular problems C...

Host Justin Rubner talks with customer success guru Aaron Thompson, CEO of CS consultancy Red Slacks and the former CRO and instructor of SuccessHACKER.  Topics discussed: The lack of collaboration between marketing and customer success How AI can help ID references How marketing and sales should align to drive expansion What CS REALLY thinks about marketing

 Yes, even B2B buyers are human.  If you’re not deploying proven psychology in your marketing output, you'll likely garner less attention at the top of the funnel and miss more opportunities in the middle.  I’m thrilled to have Nancy Harhut on High Intent. Nancy is the Chief Creative Officer of HBT Marketing, where she blends behavioral science with marketing best practices, and is the author...

How do you strike the right balance between growing for the future while still ensuring immediate pipeline ROI? Host Justin Rubner chats with Kurt Uhlir, CMO of EZ Home Search, about growing the marketing function in a venture-backed company.  Topic discussed: First two marketing hires Should marketing be the last hires ... or the first? Architecting the buyer journey Lead gen vs demand gen Conten...