GTM Live

Chris and Kaylee spent the hour having live discussions with listeners, addressing their questions and diving deep on their specific situations: Some extended discussions covered: Interview Scenario Advice Owned LinkedIn Execution Gated vs Ungated Content If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here , or submit them ahead of the call here !...

As we dive into weekly Revenue Vitals Live with listeners invited to come on, ask their questions, and talk through scenarios with Chris, we wanted to revisit a popular episode from last year to demonstrate the effective conversations Chris is able to have in these events and encourage you all to prepare your questions for Tuesday! In this Ask Me Anything episode, Chris and Megan answered question...

Back by popular demand, Chris and Kaylee reprised the full hour of audience discussion and questions! Some topics include: How to tactically enable Subject Matter Experts when marketing to specific knowledge customers How to get the right content in front of the right audience An in depth discussion on pipeline velocity How to help a seller see the value in shifting approach If you have questions...

With new listeners coming in every day, we wanted to highlight a couple of the most important episodes of 2022! This is an episode of the Sales Leadership Podcast, where Chris was invited to talk through how organizations can drive revenue in a more predictable way. He covered: What the true definition of demand is, Removing friction in the buying process, making sales easier, Aligning sales and m...

The normal playbook was thrown out this week for a full hour of your questions answered by Chris and Kaylee. Some topics included: Getting your content & video engine off the ground The importance of who is speaking vs what they're saying Your first 90 days as CMO What to do if you've got zero demand If you have questions for Chris or Kaylee, join the conversation on zoom by registering here ,...

Earlier this week Chris jumped on the Unpopular Opinions podcast hosted by Ashley Sava. They chopped it about Chris's (many) unpopular opinions on the state of B2B marketing today. Starting the early 2010's, B2B's heavy reliance on marketing tech and lead generation has not caught up with the evolution of social media, online communities, and dark social channels.  If you have question...

Yesterday's fifth installment of Revenue Vitals Live was a barnburner of actionable data and insightful live audience questions around Self-Reported Attribution. Chris brings fresh, new experiment data from the Vault to break down form conversion rates and how to make the most your implementation. The second half AMA is full of audience questions that you may be thinking of yourself. If you have q...

Chris was asked to be on the B2B Content Strategist Podcast hosted by Amy Woods to detail his journey through building a personal content strategy from the ground up! They discuss the content process from concept through distribution, and Chris gives advice on keeping content data driven and actionable. They also cover live events, short form content, reasons your content could break down and how...

Today, on the fourth installment of Revenue Vitals Live, Chris covers the concept of Splitting the Funnel, defining terms, explaining practical examples, and giving actionable advice. And, as always, dives into deep conversations through an AMA where listeners are encouraged to come on live to chat through their questions with Chris and Kaylee. If you have questions for Chris or Kaylee, join the c...

With new listeners coming in every day, we wanted to highlight a couple of the most important episodes of 2022! This is an episode of Demand Gen Live, where Chris gives his top 6 pieces of advice for success in marketing. *** The goal of B2B paid social ads should be to communicate a single idea to your audience, not to move them from "who is this company" to demo.  Companies waste milli...

“You can’t capture demand until it’s been created”. Today, on the third installment of Revenue Vitals Live, Chris covers Demand 101, defining terms, explaining practical examples, and giving actionable advice. In this episode, Chris dives into: - Demand Capture - Damming Demand - Creating Demand - Evolution of Buying Behavior -Q&A conversations with listeners If you have questions for Chris or...

“Learning is what powers earning and impact.” Chris was asked to speak to the team at Quinyx for their Fireside Chat led by Johanna Fagerstedt. They start with some insightful rapid-fire questions, discuss Chris’ journey through the ideas of and away from the term Demand Generation. He explains how splitting things into Demand Creation and Demand Capture helps to break the process into “objective”...

How can you use attribution data to close the gap on your measurement and make better decisions for your company, business, and team? That’s what Chris covers today on the second installment of Revenue Vitals Live! In this episode: - The Attribution Mirage - Hybrid Attribution Framework -Q&A with listeners, building on the attribution slides and digging deeper into real-world application of th...

With new listeners coming in every day, we wanted to highlight a couple of the most important episodes of 2022! This is an episode of Demand Gen Live, where Chris gives his top 6 pieces of advice for success in marketing. *** "Nobody is focused on creating demand. No metrics support demand creation. Everything is about being sales-centric and marketing supporting sales. And the truth is, the...

Live zoom events are back! Join Chris Walker along with VP of Revenue R&D Kaylee Edmonson every Tuesday at noon central as they break down the barriers to creating a consistent and scalable revenue engine by sharing the Refine Labs philosophy and framework, and share first-hand market insights from The Lab. In this episode: - Chris shares the vision for Revenue Vitals Live, including the missi...

With new listeners coming in every day, we wanted to highlight a couple of the most important episodes of 2022! This is an episode of Demand Gen Live, where Chris gives his top 6 pieces of advice for success in marketing. *** There has never been a better time to be a top-tier marketer. Demand is high and supply is low. But how do you become one of the top 1%? In this episode, Chris goes through h...

With new listeners coming in every day, we wanted to highlight a couple of the most important episodes of 2022! This is a private keynote Chris delivered in June, with key information on shifting your marketing strategy. *** Now is not the time to slow down your marketing. Many companies pull back spending and go into self-preservation mode in slow economic times. The fact of the matter is, that e...

As the year winds down, we’re collected some of the best moments of Chris’s past two months of TikTok Lives! Questions covered include: What are the perks of having a fully remote workforce? How do you make the most of scheduled 1 on 1s? Should sales and marketing teams transform into revenue teams? What’s the best way to build community that adds value? How to establish a culture of posting on Li...

As the year winds down, we’re collected some of the best moments of Chris’s podcast appearances over the last two months. Thanks to the hosts who have reached out to welcome Chris onto their shows, including Tom Hunt (Confessions of a B2B Marketer), Alex Krawchick and Mary Blanks (REVolution Podcast), Michael Pedersen (Dominate Your Market), Pablo Ruiz (Performance Media Podcast), and Asher &...

In the 25th installment of our Tuesday open office hours on TikTok Live, Chris discusses the problems with measuring individual pieces of content rather than looking at overall aggregation. Fewer people are going to ‘like’ posts with radical ideas, so it’s crucial to take a deeper look at DMs, community growth, and program initiatives. He gives advice on account based selling, side hustles, and ed...

Chris sat down with Asher and Kelly of the Unlearn Podcast. Their mission is to challenge perspectives and create space to learn new versions of concepts, driving change. Chris questions companies’ reluctance to innovate strategies while it’s an offensive move, instead of when they’re forced to in an economic crash. He also discusses the fundamental misunderstanding of Demand Gen, how to use Reven...

In the 24th installment of our Tuesday open office hours on TikTok Live, Chris gives advice for building a community through live events, and discusses the flaws in the way companies think about B2B buying journeys. He also encourages viewers that it’s never too late to try, learn, or do something new; as long as you’re willing to work to grow in a space where others are already established, the o...

Chris was invited onto the Performance Media Podcast, hosted by Pablo Ruiz, to discuss the present and future of B2B marketing. He shares insights into Dark Social, damming demand, creating category, Revenue R&D, and more! If you have questions for Chris, join his Tuesday afternoon TikTok Lives or submit them here !

In the 23rd installment of our Tuesday open office hours on TikTok Live, Chris discusses building culture and how, as a CEO, he sets his team up to be successful. He also shares his thoughts on how the traditional function of marketing is broken and the three different buckets it should be divided into. We also opened the show up to Q&A and covered topics including: Should sales and marketing...

“When you find something that works, you need to make it work.” In an appearance on the Dominate Your Market Podcast with Michael Pedersen, Chris announces the decision for Refine Labs to leave the Demand Gen ecosystem and move to a Revenue R&D system. They also discuss ideal investments in marketing and advertising, how to address antiquated views on marketing, CEOs taking ownership of conten...