GTM Live

You’ve asked and we’re listening! Here is a compilation episode geared towards all-things HIRO and Pipe Framework from Chris’ recent podcast appearances. Different areas he breaks down include: Pipe Framework introduction and overview Vocab: Pipe Conversion, Pipe Qualified Meeting Aligning Sales and Marketing  HIRO introduction and overview A clearer breakdown of the HIRO calculation Practical adv...

Chris was asked to guest on the Salesforce Simplified Podcast, hosted by Mike Boyle of Ad Victoriam Solutions to chat about the state of B2B Marketing today! They chatted about: Challenges B2B Marketers face today Chris’ favorite recent marketing campaign and what he learned from its success Tips for building a strong digital presence How can B2B companies effectively target their ideal customers...

You’ve asked and we’re listening! Here is a compilation episode geared towards all-things Split the Funnel from Chris’ recent podcast appearances. Different areas he breaks down include: The root of sales/marketing misalignment How to Utilize CRM data  Sales Velocity Calculation Understanding Levels of Buyer Intent Dark Social and the Dark Funnel Let us know what topic you want to hear a compilati...

Chris was asked to guest on the B2B Founder Stories Podcast, hosted by Julian Lumpkin of Successkit.  Find out what Chris wanted to be when he grew up, how he transitioned into a leadership position and what balance of control over operations he maintains, and how he navigated the financial ins and outs of running a startup. He also talks about a long term vision for Refine Labs, how they differ f...

You’ve asked and we’re listening! Here is a compilation episode geared towards all-things Pipeline Sources from Chris’ recent podcast appearances. Different areas of attribution he breaks down include: Pipeline Velocity  Allbound overview and practical application Departmental Credit as a Defense of ROI Sales Cycle Lengths Buyer Intent Alignment Measurement and Metrics Sales Velocity Let us know w...

Chris was asked to come on the B2B Podcast Podcast, hosted by Ryan Tabb! In this chat they covered Chris’ own journey through podcasting as well as the things he has learned along the way to help others on their own.  They chatted through the ways Chris has kept the Refine Labs podcasts going for so long, considering so many end after 10-15 episodes, where he built his skills and experience on mic...

You’ve asked and we’re listening! Here is a compilation episode geared towards all-things Attribution from Chris’ recent podcast appearances. Different areas of attribution he breaks down include: Refine Labs’ Self Reported Attribution Journey Hybrid Attribution Framework in theory and practice The Attribution Mirage Attribution Software Mismeasurement A Step by Step Guide for Implementation How t...

Chris was asked to come back for a second appearance on the Modern Startup Marketing Podcast, hosted by Anna Furmanov, for a focused discussion on Creativity.  Anna asks Chris what comes to mind when he thinks about creativity, when he’s the most creative, advice for startups that want to start experimenting more, and how to be the best at leveraging creativity in whatever marketing space they’re...

“If you’re talking about the problem, people are going to assume you’re the solution.” Chris gets to sit down with Kyle Coleman, SVP of Marketing at Clari to talk through all things revenue. They go in depth on how an SDR upbringing helped Kyle develop communication and fluency in messaging as a marketer, the process of developing Clari’s position of “Run Revenue” to change their entire strategic...

Chris was invited as a guest onto a special Tuesday edition of The Closing Show Live, hosted by Nadia Milani, VP of Marketing at Proposify!  From The Closing Show Live : We're super-charging the sales & marketing alignment conversation with Chris Walker, CEO of Refine Labs. Often imitated, but never duplicated. In this episode, we discuss what marketers and sales teams are probably doing w...

“Word-of-mouth has long fueled the success of countless companies, big and small. But over the past several years, through the rise of the digital age, word-of-mouth has evolved into something with unlimited potential — something known as dark social. Now, a recommendation (or negative feedback) can reach millions with a single click of a ‘share’ button.” Chris was invited onto the Winning the Cha...

Today’s Revenue Vitals Live marks the last in the public facing series, but we will still be holding the space weekly for exclusive Vault Customer sessions! If you’re interested in joining, make sure to check out The Vault ! Some of today’s topics included: Strategy for what to prioritize when looking for a new position Advice for moving from a generalist to a t-shaped specialist, and ways to bett...

Chris was asked to speak with a group of thought leaders as they invest their time in growth. They kick off the conversation by discussing dark social and the fundamental differences between Dark Social and Dark Funnel. Chris dispels myths about certain industries being “different” in the way their buyers cling to traditional ways of buying, then questions roll in about Account Based Marketing, fi...

We had the chance today to dig deep into dialogues with audience members, tossing ideas back and forth, addressing follow up questions, and highlighting the benefits of this full hour of Q&A with Chris and Kaylee! Some topics included: Cold Calling: Everyone has an idea on what cold calling is and what it means for it to work well, but we back the whole concept up to propose individual definit...

“Be Bold, Take Risks” Chris was asked to speak with Peter Rabey on the Leadership Learns Podcast, about his journey in leadership. They discuss past, current, and future trends, the differences between capturing and creating demand, dark social, today’s B2B buyer, and winning B2B Strategies.  If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here , o...

It was a global event today, with audience calling in from Chile, Australia, Denmark, and more to ask questions and chat with Chris! Some topics included: Content: how to best utilize and repurpose influencer marketing and when to scale back content creation to focus on fewer segments at a time Re-branding: insight into weighing an otherwise successful new name against similarly named companies in...

Chris was asked to speak to the team at Recruitee for their Inspiration Session led by Anne Smink. They covered a wide range of insights on the process of switching from a Lead Gen to Demand Gen Strategy, including: SEO: What skills does a team need to level up or focus on to improve demand gen strategy, and how to measure SEO impact Product Launch: how to fit launching a product into Demand Gen E...

Chris is back and had a productive hour of live chats with listeners where he addressed their questions, and got to chat back and forth through their specific scenarios. Some topics included: Explaining Dark Funnel to a CEO: how to better understand breaking down the concepts clearly as well as bringing it to life in application LinkedIn Promoted Posts: a reflection on the new feature that allows...

Stephen White, of the Bitesize B2B Marketing Podcast invited Chris on to chat about some of Refine Labs’ recent research experiments, and how Chris approaches growth with an experimental mindset.  They cover why an experimental mindset is so important, and how teams can efficiently run experiments. Chris covers the self reported attribution experiment in detail, how that has paved the way for othe...

Kaylee Edmondson and Sidney Waterfall host this week, spending the hour having live chats with listeners, addressing their questions, and digging into their specific situations: Some topics included: Live Event Content: how to distribute live event content in new and engaging ways, preparation techniques to make post-production more efficient, leveraging content at in person and online events, and...

Chris was honored to be invited as the first interview guest on the inaugural episode of the B2B Content Podcast: Redefined, with Edward Purmalis. They chatted on the inherent overlap between B2B and B2C companies, how Chris and Refine Labs have paved the way for transitioning historically B2C tactics into effective B2B strategies, and where they see the future heading. They also discussed: Touch...

Chris and Kaylee spent the hour having live chats with listeners, addressing their questions and digging into their specific situations: Some extended discussions covered: How to adapt and differentiate Self Reported Attribution strategies for different programs and points of engagement A deep dive into the Revenue R&D Exit Criteria and how to adjust based on individual goals and sales cycle l...

Kyle asked Chris to sit down to an interview covering the current state and future of Product-Led Growth companies. They covered: What’s changed in the way B2B buyers buy software products Companies capitalizing on the changing landscape The effects of attribution mis-measurement The way forward for modern software companies And more! If you have questions for Chris, join the Revenue Vitals Live c...

Chris and Kaylee spent the hour having live discussions with listeners, addressing their questions and diving deep on their specific situations: Some extended discussions covered: The rebranding of YouTube and the impact we’ve seen from it Strategies to use and questions to ask at trade shows to make meaningful connections How to balance initiative in interviewing clients with protective account m...

Chris was asked to be on Bopcast, hosted by Ryan Sullivan, to chat through Chris’ journey into entrepreneurship. He offers encouragement and perspective to anyone carving their own path. They discuss developing a personal brand, Chris’ aspirations, learning theory, routines, and the importance of following through on promises to yourself. If you have questions for Chris, join the Revenue Vitals Li...