Growth @ Scale

In the latest episode of Growth@Scale, Matt sits down with sales and customer success marketing expert Kevin Kennison to discuss the fundamentals of creating a holistic, process-based approach to sales for early-stage founders. Kevin lends his expertise and advice on what makes a great salesperson, and how to cultivate a results-oriented sales strategy that aligns with your company’s short-term an...

Adam Lovallo is the Editor at Grow.co, and overall growth marketing expert. In this episode, he talks to Matt about his experience in growth and how “growth” came to be known as “growth.”   Topics discussed:   Founding and Selling Companies Adam discusses building businesses with the intention to sell. He shares his experience with a marketing agency and starting MAU, focusing on strategic decisio...

Matt talks to growth advisor Yousuf Bhaijee about the changing ways startups approach growth, build their growth teams, and the need to constantly innovate and experiment if you want to stay ahead of the competition.

Matt is joined by Tech-Leaders founder Todd Larsen for a discussion about making the right tech hire at the right time.

Matt talks to Chief Marketing Officer, Outdoor and Lifestyle expert Doug Thielen for a discussion on how to build and maintain memorable brands. From what goes into a successful brand to identifying niche strategies for creating memorable experiences, Doug shares his insights and advice on how to keep your brand relevant and engaging.

Matt is joined by Brian Sapp, Head of Growth for Rec Room for a chat about user acquisition, the new rules of mobile game growth, from overcoming privacy hurdles to scaling Disney Emoji Blitz's revenue, and the strategic pivot to long-term user acquisition value.

Matt sits down with Atif Khan, VP of business at ThirdWeb for a chat about building sales and business development teams at early and later stage startups. Atif shares his experiences on how to look for the best people to help get your business to the next level and why a startup-spirit is more important than a flashy resume.

In the second installment of Matt’s conversation with product & growth specialist Ed Lee, they talk about how to turn creative failures into learning opportunities that inform future iterations on your acquisition and growth journey.

Matt continues his conversation with Katie Jackson, Senior Director of People & Organization Development at insitro for a talk about the future of work, in the new post-pandemic world.

In Part 2 of Matt Widdoes’ conversation with Aurelie Guerrieri, they discuss how B2B companies can benefit from using tried and true B2C marketing strategies as well as the importance of communication, both within an organization, and with past and present customers. 

Matt talks cannabis and experiential marketing with entrepreneur and marketing expert Jeremy Leal. Jeremy shares his experiences at his different roles at Red Bull and discusses how brands can leverage their marketing dollars with a little surprise & delight.

Matt talks to experiential marketing expert Hillary Self about how creating meaningful experiences for your audience can build emotional connections for customers and turn them into brand evangelists.

Matt is joined by App Store Optimization (ASO) expert and crypto pioneer Dan Held. Dan shares his experiences from the early days of Uber and the critical lessons he learned on how to get your app to the top of the list, and the steps to take to keep it there.

Matt talks to Lea Dudum, CFO at Elevation Advisory to talk about the evolving roles a CFO can play in a startup and the ways a good CFO can bring a founder’s vision to life.

Matt sits down with Jason Purdy, a product lead at Square for a talk about go-to-market strategies, product life cycles, and the importance of finding open, unbiased ways of communicating with your customers in order to deliver the best product possible.

Matt talks user acquisition strategies with growth expert Ed Lee. Ed shares his experiences from his time with Digit and underscores the value of balancing traditional marketing strategies with advanced user acquisition tactics, creating a blend that fosters sustainable growth in an increasingly digital world

Host Matt Widdoes talks to organizational strategist Katie Jackson about how companies can successfully navigate organizational changes as they grow and scale.

We’re thrilled to announce the official launch of Growth@Scale, our new podcast about all things growth. Hosted by our CEO Matt Widdoes, each episode is an insightful and engaging conversation with world-class growth experts in marketing, finance, product, and more. In our premiere episode Aurelie Guerrieri, CMO of DataDome, talks about strategies for building marketing teams, why a diversity of e...