Growth @ Scale

In this compelling episode of Growth@Scale, host Matt Widdoes is joined by gaming industry veteran Travis Boatman, the visionary behind Carbonated, Inc. With a resume that includes leading roles at major companies like Zynga and EA, Travis delves into his journey within the dynamic world of mobile gaming. From groundbreaking technological advances to game design innovations, this conversation is a...

In this episode of Growth@Scale, Matt sits down with Moshi Blum, Chief Marketing Officer at the mobile gaming company Beach Bum. With an extensive background in mobile gaming and marketing analytics, Moshi’s career also includes leadership roles at prominent mobile companies Viber and Adjust. Moshi shares how founders can leverage AI to transform marketing strategies and scale creative production...

Kristen Perry had a successful career in ad tech and mobile gaming before making the bold decision to pivot into the Bay Area real estate market, where she now excels with Coldwell Banker.    In her tech career, Kristen was a powerhouse in business development, leading sales efforts at companies like Tapjoy, Tilting Point, Luna Labs, and Lifestreet.   In our conversation, Kristen and I discuss:  ...

Nigel Eccles was CEO and co-founder of the massively successful fantasy sports and betting platform FanDuel. Since then, he has gone on to found four companies, and sits on the board of a number of others. His most recent venture is BetHog, a seed-stage casino and sportsbook.   In our conversation, Nigel and I talk about: The lessons learned from the early days of Fan Duel How to target the right...

David Rodnitzky is the founder of David Rodnitzky Consulting, a boutique firm dedicated to helping agency founders navigate complex acquisition, scaling, and M&A opportunities. He also founded 3Q Digital, a media management company managing over$2 billion in ad spend annually, which subsequently became part of DEPT.  Rodnitzky has written a book called “Selling Your Marketing Agency: Making th...

Brad Stroh is the Co-CEO and Co-Founder of Achieve (formerly Bills.com), a digital personal finance platform that has helped over 1.5 million people and resolved billions of dollars in debt, as well as providing billions in loans. Brad has an extensive background in private equity and venture capital, with a focus on creating scalable financial solutions. In this episode, Matt and Brad discuss the...

Dylan Serota is the CEO and co-founder of Terminal, a leading global talent marketplace platform for hiring developers. Before Terminal, he held leadership roles at companies like Eventbrite, where he oversaw platform product initiatives, strategic partnerships, and corporate strategies in collaboration with partners like Google and HubSpot.  In this episode, Matt and Dylan explore the dynamics of...

Lindsey Dillon is the Vice President of Marketing at Harness, a fintech platform empowering consumers to align their spending with their personal values. Previously, she held a leadership role at Cash App, where she led post-acquisition growth initiatives. Lindsey also has worked on product marketing campaigns for companies like StubHub and Lyft. In this episode, Matt and Lindsey discuss staffing...

Brendan Bilko is the founder of Robin, a studio dedicated to reimagining sports through brand building and product development. His experience includes time as Entrepreneur in Residence at Lisi and Elysian Park Ventures. He is also the Co-Founder and CEO of Dexter, as well as co-founder of the creative agency May Day, where he worked with brands like Levi's, Cadillac, Red Bull, and Comedy Central....

Kimberly Corbett  is a large-scale marketing development and analytics solutions expert who has worked for some of the top gaming franchises in the world. Her past experiences include roles at Warner Brothers Games, Zynga, and Kabam. She is currently the Chief Publishing Officer at Fortis Games. In this episode, Matt and Kimberly discuss the importance of cross-functional collaboration, how gaming...

Josh Lu is a product executive and  partner at a16z Games, investing in Series C - B companies. He is also the General Manager at SPEEDRUN, their gaming accelerator. During  his time at Zynga, he led product and growth teams, steering titles like Words With Friends to unprecedented success. He has also worked as VP, Commercial Leader at Blizzard Entertainment, and Director of Product Management fo...

Eric Seufert is an analyst and expert in mobile development, tech marketing, and data analysis. Eric is General Partner at Heracles Capital, a pre-seed stage venture capital fund investing in the future of mobile tech. Eric has also worked at notable consumer  mobile tech companies including Skype, Wooga, and Rovio Entertainment, where he was the VP of User Acquisition for the developer behind the...

Joe Delfino is the VP of Identity and Cloud Partnerships at ComScore. Besides  selling programmatic ads to gaming companies and  working in mobile programmatic. Joe’s expertise also includes traditional and programmatic ad media. In this episode, Matt and Joe discuss the evolution and future of programmatic advertising media, and the relationship between traditional media, C TV, linear TV, and str...

Dan is an accomplished executive in the mobile gaming industry, with over a decade of experience at companies such as N3TWORK, NaturalMotion, Zynga and Machine Zone. Throughout his career, he’s consistently driven revenue growth, developed innovative technology platforms, generating over $1B in enterprise value. Over the course of the last decade, he’s deployed over $1B in user acquisition,  worke...

LaToya Bowlah  is a leader in digital transformation and customer lifecycle marketing. Her background also includes developing go-to-market strategies at prominent tech/high-growth start-ups including Nasdaq and Bloomberg Digital, as well as leadership roles at AnthologyAI, Bloomberg News, Ellevest, and others.   LaToya and Matt discuss:   *   Striking the right balance between revenue growth and...

Kurt Dusek is a technology advisor, tech startup entrepreneur, and systems architect with over 20 years of experience in tech leadership roles at prominent tech companies including GitLab and Appdome.  In this episode, Matt and Kurt discuss: Choosing the right tool for a job based on (1) your company's specific needs and (2) the overarching impact of technological change on your business Building...

Ryan Maloney is a powerhouse in sales and marketing, with a rich background in gaming, sports, media, and entertainment. Ryan has spent time driving growth at Hard Rock Digital, Facebook Gaming, and PlayStation showcasing his expertise in brand management and performance marketing. His leadership has directed over $1B in marketing investments, driving innovation and substantial user growth.   In t...

From his time overseeing cybersecurity for prominent Gap Inc. brands including Gap, Athleta, Old Navy, and Banana Republic as Deputy CISO, Khelan Bhatt has nearly two decades of information security expertise. He currently orchestrates cybersecurity strategy at FabFitFun as CISO and VP of IT.    In this episode, Khelan and Matt discuss: Threat prevention & detection The crucial role of a CISO...

Lawrence Valenti is the Chief Creative Officer and Managing Partner at Scalio, a product design and development agency, as well as an acting advisor for firms in gaming, ad tech, and growth. He has managed teams with King, GSN Games, and Apple.   In this episode, we discuss: The importance of design and creativity in business What happens to design in a post-AI world The role and influence of psyc...

Andrew Allison is the CEO of Libation Labs, a company focusing on user acquisition within the wine industry through their app called Cuvée. His background is a blend of wine heritage and a robust startup and digital advertising career.    In this episode, we discuss: Using performance marketing to help wineries acquire customers through the Cuvée app Purchasing and optimizing a hot air balloon com...

Jason Parmar is an ad revenue expert with over ten years of experience in ad monetization. He’s spent time with massive companies like Microsoft, King, Activision/Blizzard, and Oath, where he honed his skills in digital advertising and revenue growth.   In this episode, we discuss: Ad monetization is crucial to revenue generation, and is trending towards automation  Hybridization: in-app purchases...

Aaron Peever is an award-winning copywriter and Creative Director who has worked on national campaigns for brands like Mastercard, Wendy’s, Scotiabank, and Kia. Aaron’s background in comedy writing and performance gives him a unique ability to effectively channel a brand’s voice and personality, blending humor with insightful advertising strategies.    In this episode we discuss: Crafting brand me...

Kyle Shields is an award-winning art director, designer, and creative director who has found success in branding, advertising, and growth marketing. After spending a decade spearheading successful ad campaigns for brands like Wendy’s and MasterCard, Kyle now lends his innovative expertise as Creative Director at MAVAN.   Matt and Kyle dive deep into the tenuous and nuanced relationship between cre...

Malachi Rose is the VP of Growth at MAVAN. With over 17 years of experience in growth, he has led growth teams at companies like Zynga and Digit. Malachi and Matt discuss sustainable and scalable growth strategies, and the importance of problem-solving in growth. Malachi emphasizes the need for data-driven decision making, the value of customer feedback, and the benefits of testing and iterating. ...

Matt Widdoes interviews Rich Skinner, Head of Data at MAVAN, on the importance of data and experimentation for business growth. They discuss the common mistakes businesses make when it comes to data, the key data points to track, and the benefits of running experiments. Rich emphasizes the need for a data culture and the importance of starting with simple tests before moving on to more complex one...