Grown On

In this episode, Joseph Lee shares how he built one of the fastest-growing SaaS companies in a market where everyone keeps saying SaaS is dead. From scrappy early-stage tactics to building a product-led growth engine, this conversation breaks down what actually works in modern B2B marketing and software growth. Host Caitlin O. Bigelow and Joseph dive into the playbooks Superdemo used to reach 200,...

What does it actually take to build a brand that people trust and follow today? In this episode, Dave Gerhardt shares his journey from working inside high growth companies to building Exit Five, a community-first business for modern marketers. The conversation explores entrepreneurship, content, and the shift happening in B2B marketing and SaaS marketing right now. We talk about the discipline req...

If your content marketing strategy still depends on clicks, organic traffic, and SEO rankings, this episode will change how you think about all three. Amanda Natividad coined the term "zero click marketing" in 2022, built one of B2B marketing's most-read newsletters (60K subscribers, 40% open rate), earned a LinkedIn Top Voice badge, and is now Chief Evangelist at SparkToro, Rand Fishkin's audienc...

Great marketing does not start with a brief. It starts with someone willing to look a little silly. Ariel Rubin is Head of Content at Air, the creative ops platform quietly becoming one of the most talked-about brands in B2B. Before Air, he was generating 96 million impressions on Twitter for a midwest gas station chain called Kum & Go. Not a typo. In this episode, Ari breaks down what actuall...

Most B2B content is corporate theater. Renée Shaw blew it up with a glitter bomb. Renée Shaw is the head of Brand and Social at tl;dv, an AI meeting assistant, and arguably the funniest person posting on LinkedIn right now. With 8.5 to 9 million impressions last year and a quarterly KPI that once included getting a cease-and-desist letter, her approach to content is the direct opposite of what mos...

In this episode of Grown On, Caitlin Bigelow sits down with Peter Walker, the Head of Insights at Carta. Peter has built a formidable content engine that generated a staggering 28 million organic impressions on LinkedIn last year alone an organic reach equivalent to over $840,000 in paid media spend. But the true value of Peter's strategy goes beyond just eyeballs. By leveraging Carta’s proprietar...

Bad storytelling is killing startups. And most founders don't realize it's happening to them. In this episode, Olivia O'Sullivan, General Partner at Forum Ventures, breaks down why the ability to tell a compelling story is the single most underestimated skill a founder can have. Not just for pitching investors. For hiring talent away from Google. For converting your first customers. For building a...

In this episode of Grown On, Caitlin Bigelow sits down with Josh Lowman, owner of a San Francisco marketing agency, to break down how LinkedIn can become a predictable inbound channel, specially when your real buyers (VPs, C-suite) rarely “like” or comment, but are absolutely watching. Josh shares the practical mechanics behind lead magnets (what they are, why they matter, and how they help you bu...