Geronimo Unfiltered

Are you ready to enrich more lives, increase your member base, reduce your cancels and increase the lifetime value of each member? It’s time to curate the community at your gym because news flash, just because you own a gym… doesn't mean you have a community. You just have members. In today’s episode, we’re talking about how to differentiate your GYM from the one across the road. We’re breaking do...

There is only ONE document that is going to ALIGN your team and BOOST team culture. It’s the Team Handbook. I’ve spoken about the Team Handbook before on the pod but Soph and I have never gone into detail about EXACTLY what is in it, and how it helped take our studio from good to #1 in the area. This handbook is your key to: Aligning your team: Get everyone on the same page, ensuring consistency a...

Last week we played Part One of our Episode with Josh Hannay who played professional Rugby back in the 1990s and 2000s and is currently assistant coach of the Cronulla Sharks in the NRL and Coach for the Qld Maroons.  Not only that, but he is a QLD Origin Coach and they’ve just SMASHED the Blues 38-10 in the opening match.  In this episode, we spoke about how to get your team to win even if the od...

What can we learn from a PROFESSIONAL Coach? This week we’re joined by Josh Hannay, who played professional Rugby back in the 1990s and 2000s and is currently assistant coach of the Cronulla Sharks in the NRL and Coach for the Qld Maroons. We wanted to know what it really takes to coach and train at an elite level and what ‘clues’ performers at this level leave for the rest of us.  We get really u...

Are your leads a problem? Do you either have not enough of them OR the ones you have are rubbish quality?  Today I’m going to be talking to you about how to fix this, and the reason I’m doing THIS particular episode and giving you everything you need to fix it (for free) is because in FB Groups lately the only posts I’m seeing are people shutting down OR people getting ripped off by their ads agen...

If you had the opportunity to meet with the GREATEST NRL Coach for business advice but you had to pay $10k for 30 minutes, would you do it? Mark Capelin (also known as Cappo), owner of Tribe Social Fitness did and it’s one of the MANY things that sets him apart and makes him far from the average. Having reached ELITE studio status, Cappo has 850 ENGAGED members with a churn rate of 2.3% and he’s d...

So you listened to the last episode and you are READY to GET OUT of the death spiral and BACK into making a profit and LOVING your studio. The good news is that there are THREE things, you can work on TODAY that will get you back on track and become a LEADER in your field, just like Liv. The even better news? It only takes 6 weeks. You’ll hear:  Why following the advice of your HQ is LOSING YOU MO...

I just got off a call with INCREDIBLE studio owners who have a heart of gold but they are almost done…. They’re mentally and PHYSICALLY exhausted and they know their studios are months away from closing down. Feel like you? Listen to this episode if you: Have tried everything you can think of but are still not making a profit Have stopped paying yourself to pay your trainers STILL have the fight y...

“Is it profitable to own a gym in 2024?” “Is a gym a good business to start?” “Is the fitness industry growing?” These are some of the MOST searched questions on Google about gyms and their profitability. The reality is… YES. Gym owners ARE making money right now and YES it can be profitable. The fitness industry is valued at around $244 billion and is expanding at a rate of 5% to 10% PER year. “O...

On today’s podcast,  we are introducing a brand new series, where we interview REAL gym owners with the focus of bringing their stories and experiences to the pod so that you can know EXACTLY what is possible for you. Kicking off this series is the dynamic duo Alex and Alita who have owned Soul Fit for an impressive 18 YEARS. Alex and Alita have curated a studio with an incredible bond, so much so...

Studios constantly tell us that their group sessions are a massive “vibe”.  But if you don’t have any way to quantify the quality of their sessions… how do you know if your trainers are ACTUALLY creating a community in your studio rather than just wandering around with an iPad? The studios that don’t know, are the same studios going broke.  We say it time and time again… your members don’t give a...

Do you feel like you’re constantly pushing but still not getting results? OR maybe you don’t have the team yet and want to know how to even begin to structure the studio? OR maybe… you’re scared that if you have all of these staff members… what will you do? On today’s poddy, Soph and I are tackling some of our studios' most commonly asked questions - how to find AND grow a high-performing team. An...

If you want to become the top 2% of fitness studios you can’t waste time like average people do. So many gym owners don’t have any weekly structure. They roll into the week and go from fire to fire with a hose. There is no game plan, no strategy, just survival. But that doesn’t have to be you. Today I am walking you through the EXACT structure you need to get results and the best part? It’s only g...

You will NOT grow your studio if you are doing everything yourself. Let me paint you a picture. You’re the one answering the phone, calling the lead, making the sale, meeting them at the studio, all the while other leads have dropped in and you don’t even have the TIME to nurture them. Is this you? Then you need STRUCTURE. This episode is all about getting two key staff members into your business...

You’ve got the list of phone numbers from people who have enquired to train with you, and you’ve even got the script of what to say when they answer the phone but for some reason you can’t bring yourself to pick up the phone.  Why?  It’s not you … it’s your brain.  This is part two of our interview with Kylie Ryan.. Kylie is an NLP Coach and Mentor to high-performing entrepreneurs, executives and...

Why is it that you could have the literal BLUEPRINT for success, and yet you STILL don’t do it? In our hunt to find out exactly what makes high performers tick, we have our next guest: Kylie Ryan. Kylie is an NLP Coach and Mentor to high-performing entrepreneurs, executives, athletes - you name it, which makes her the PERFECT guest for the poddy. Through her mindset training, Kylie helps her clien...

Are your studio numbers inconsistent, week after week? What if I told you it’s because you’re not supporting your managers to get those results? They’re capable of doing it, and they WANT to do it. But they need your SUPPORT to achieve them. Today we are talking about how you can support your manager, so that they can hit their KPIs and smash their targets. And what better person to have than Soph...

Multis, multis, multis. Everyone wants one, but most people aren’t ready. Are you? Today I am joined by my co-founder Benny to talk all about the time we bought a second studio and it was an absolute rollercoaster. I’m talking 50% of the profiles were ghosts… And yet, Benny and I brought it up to be the MOST popular gym in Sydney. So much so that it looked like a night club with a line out the doo...

If your churn is higher than than 5%, then you NEED to listen to this episode. We’ve had a lot of new listeners since dropping our episode on increasing your retention last year, so we wanted to bring it back because we know IT WORKS. It’s short and sweet so in the time it takes you to order your coffee, you’re going to have fixed your churn problem. BOOM. And remember: if you reduce your churn, y...

Do you know the MAIN difference between the successful and the struggling owner? Most studios think that all they need to be successful is to run ‘vibey’ sessions but that couldn’t be FURTHER from the truth. In today’s episode, I’m breaking down the top THREE skills that every single successful studio and business owner has mastered.  But the first two won’t matter if you don’t nail the third one....

Have you been stuck at the same member number for more than two weeks but still feel like you’re constantly busy? Always hustling? You do everything from admin to cleaning the toilets? Your whole life is spent between the hardware and stationary stores every day? Great, this episode is for you. I have been looking at the data reports of our high performing studios and have uncovered a crucial diff...

Can you step away from the studio, without having to put out 100 fires on your return? Can you go on holiday and turn your phone off? Today, I’m sitting in front of the mic to chat about a powerful concept that has transformed so many of the studios that we work with - The Four Levels of Business. The Four Levels of Business is a strategy that helps you identify why you’re NOT getting ahead, EVEN...

Do you feel like your team never takes initiative? Or do the tasks you delegate to your standard? Leadership has been a hot topic among the studios that we worked with last year, so today I am sitting down and telling you EXACTLY how to go from pushing your team, to actually leading it. Real talk, I used to burn my staff out and it’s because I wasn’t delegating effectively. And if I was, I had unr...

Over the last 12 months, most people have taken a hit on their profit because of interest rates and the cost of living rising … but YOU don’t have to. In 2024 I want to help you to make MORE profit but not the type where you are hustling and working for it every single day … the type of money that you make in your SLEEP. So in this episode, I’m sharing 6 profit levers (plus a bonus one) that you c...

How many leads do you have right now?  If your answer is not enough I want to instead ask you, how many people are on your email list that you haven’t converted to be members yet?  Every single one of those people are leads that you paid for at some stage but you just haven’t activated them … yet.  And the best part is that email marketing is something hardly any of your competitors will be doing...