#FuturePRoof podcast

Hey, you, remember us? It's Sarah and Stephen Waddington here and we're migrating our #FutureProof podcast over to our Better Business Outcomes podcast and we're hoping that you're gonna join us!  Link to listen below, but here is episode four of our new season! --- In this episode, hosts Sarah and Stephen Waddington cover key industry topics and share insights from recent even...

Hey, you, remember us? It's Sarah and Stephen Waddington here and we're migrating our #FutureProof podcast over to our Better Business Outcomes podcast and we're hoping that you're gonna join us!  Link to listen below, but here is episode three of our new season! ------- On this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Nathalie Agnew, M...

Hey, you, remember us? It's Sarah and Stephen Waddington here and we're migrating our #FutureProof podcast over to our Better Business Outcomes podcast and we're hoping that you're gonna join us!  Link to listen below, but here is episode two of our new season! ------- Sarah and Stephen Waddington talk about the key themes from PRAXIS in Pune, India, and key media stories. Publ...

Hey, you, remember us? It's Sarah and Stephen Waddington here and we're migrating our #FutureProof podcast over to our Better Business Outcomes podcast and we're hoping that you're gonna join us!  Link to listen below, but here is episode one of our new season! --- Sarah and Stephen Waddington return with your favourite management communications and public relations podcast.  ·...

#FuturePRoof podcast: Socially Mobile update With Stephen and Sarah Waddington Socially Mobile is a not for profit public relations school that aims to help practitioners achieve their earning potential. It is applying an executive education model to help address socio-economic diversity within the industry. The project expects to launch its first cohort of students in October. The learning design...

#FuturePRoof podcast: Socially Mobile launch With Stephen and Sarah Waddington In this latest edition of the #FuturePRoof podcast we discuss: Big news as Sarah is awarded a CBE for services to public relations and the voluntary sectors in the Queen’s Birthday Honours. The launch of  Socially Mobile  – we’d love your support and will shortly be recruiting assessors – please watch this space and get...

#FuturePRoof: Rethink and reconnect With Stephen and Sarah Waddington The Conservatives had a good local election last week however Labour seems more disconnected than ever. Meanwhile the SNP has extended its lead in Scotland and is demanding a second vote on independence. Actor, director and writer Noel Clarke was awarded the prize for outstanding British contribution to cinema by the British Aca...

#FuturePRoof podcast: lockdown eases in England With Stephen and Sarah Waddington Report backlash: A commission on Race and Ethnic Disparities report claims that the UK "no longer" has a system rigged against people from ethnic minorities. Denial doesn’t help anyone Hybrid workplace: Employers reporting increased productivity benefits from homeworking compared to last summer according to...

#FuturePRoof podcast: can I go back to the office yet? With Stephen and Sarah Waddington When is a PR disaster not a PR disaster? – Ryanair on UK government support for airlines, Allen vs Farrow, and Gordon Beattie’s resignation Royal protocol – statements from both Buckingham Palace and Meghan Markle are an extraordinary breach of traditional protocol Future of the office - we should listen to th...

#FuturePRoof podcast: We are all Jackie Weaver With Stephen and Sarah Waddington Democracy is alive and well – Clerk Jackie Weaver bring orders to a chaotic and bad tempered Handforth Parish Council Share of search - The IPA is promoting share of search as a metric for advertising effectiveness. There’s limited evidence of its validity outside large FMCG markets Charity Commission - Charities that...

#FuturePRoof podcast: An end of year thank you letter With Stephen and Sarah Waddington ·        Communicators:  Marcus Rashford, Burger King, and Unilever’s Alan Jope ·        Media: BBC’s Hugh Pym, Sky’s Kay Burley, Manchester Evening News’ Jennifer Williams and editorial teams at CNN, The New York Times and Tortoise ·        Writing we’ve admired: Marina Hyde, Nafisa Ali Shafiq, Katrina Marshal...

#FuturePRoof podcast: a week is a long time in PR With Stephen and Sarah Waddington As the US election count continues the US media has found its voice and is calling out the President’s lies. What took you so long? Sarah is proofing the fifth edition of #FuturePRoof . It tells the story of how the NHS managed the first wave of the crisis through the voices of communication practitioners Stephen h...

#FuturePRoof podcast: Asif Choudry is our #CommsHero With Stephen and Sarah Waddington The latest #FuturePRoof practitioner survey finds one in five PR teams hit by COVID-19 infections , with a quarter managing furloughs and redundancies Sarah handed over #FuturePRoof to the BAME community for her latest book . Topics range from audience targeting to social media and from internal comms to the psy...

#FuturePRoof podcast: new books in the works With Stephen and Sarah Waddington In the latest edition of the #FuturePRoof podcast we discuss: Agencies and communication teams continue to navigate a challenging environment, but their work has never been more valued The UK’s reputation internationally is under scrutiny because of Brexit negotiations Demos finds society more divided than ever before,...

#FuturePRoof podcast: tackling the  PR industry’s lack of diversity and organisational racism With Stephen and Sarah Waddington In the latest edition of the #FuturePRoof podcast we discuss: Cultural grief following the tragic and unlawful death of George Floyd in the US and how organisations should respond, with reference to Katrina Marshall’s  thoughtful article for #FuturePRoof , published on #B...

#FuturePRoof podcast: Business interventions for COVID19 With Stephen and Sarah Waddington In the latest edition of the #FuturePRoof podcast we discuss: The #FuturePRoof COVID-19 survey finds industry bosses continuing to come to terms with rapid change and uncertainty: (35.9%) and access to customers (53.0%). 45.9% of employers are worried about trading through the crisis. The survey remains open...

#FuturePRoof podcast: do your best, keep calm, wash your hands, and carry on With Stephen and Sarah Waddington In the latest edition of the #FuturePRoof podcast we discuss: It’s been a long week as COVID-19 impacts the UK The challenge of shifting a workforce to virtual working How to manage uncertainty, leadership and practical steps to take Job security and finding PR and marketing work Dealing...

  #FuturePRoof podcast: #bekind With Stephen and Sarah Waddington In the latest edition of the #FuturePRoof podcast we discuss: Press and social media regulation following the Caroline Flack story. It’s an issue that Paul Sutton covers in the latest edition of Digital Download Not your cup of tea? Where is the limit for brand banter? LNER and Yorkshire Tea take different approaches to customer ser...

#FuturePRoof podcast: media in a mess In the latest edition of the #FuturePRoof podcast we discuss: City PR firm Tulchan has appointed former Scottish Tory leader Ruth Davidson as an advisor. You can’t legislate and lobby Are you helping your organisation prepare for Brexit? We talk about the opportunity for PR practitioners It’s not just social media that is being used to share disinformation. Jo...

In the latest edition of the #FuturePRoof podcast we discuss: Sarah spent her summer holidays writing a guide to countering disinformation for professional communicators The CIPR Election is underway and both Sarah and Stephen are backing Mandy Pearse for President in 2021 Stephen is working with Scott Guthrie and Vuelio to write a guide to earned and owned media governance for influencer marketin...

In the June edition of the #FuturePRoof podcast Sarah and Stephen Waddington celebrate the latest State of the Internet Report by analyst Mary Meeker. The 300+ page annual report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets. Thanks so much for listening to our #FutureProof po...

In the May edition of the #FuturePRoof podcast we discuss: Protecting your creative ideal and intellectual property with a shout out to Manifest’s work for Brewdog The PRCA Census 2019 which finds the PR industry in the UK is worth £15billion and employs 95,000 people but isn’t making progress on diversity and socioeconomic issues despite best efforts The Cision Global State of the Media Report 20...

In this edition Sarah and Stephen discuss: Tim Berners-Lee and the Internet at 30; the House of Lords Select Committee report on Internet regulation; Senator Elizabeth Warren‘s blast at tech platforms in Presidential bid; Facebook and Instagram outage; the Organ Donation 'opt out' bill receives Royal Assent; Red Nose Day backlash; International Women’s Day washing; #CommsSchool on how to...

In this latest edition of the #FuturePRoof podcast we ask whether the Fyre Festival was less a PR disaster or more bad business. We explore the Edelman Trust Barometer and find good news for employee advocacy. Professional blogging is changing as people find news ways to create content and build networks. There’s a new initiative from the CIPR on procuring professional services and the PRCA has la...

Thanks so much for listening to our #FutureProof podcast. Moving forwards,  we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us. We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest. So, what are you waiting for? Come on over! Click here to follow!