Fullerton Unfiltered

Jason Cromley has built Hidden Creek Landscaping into one of the most respected landscape companies in the country. In this conversation, we discuss leadership, company culture, creating premium client experiences, and what it takes to build a landscape brand that stands out in a crowded market. Jason also shares lessons learned from scaling a high-performing team and pursuing excellence at every...

At The People Intensive , I sat down with several lawn and landscaping business owners from across the country to get a quick season update, hear what's new in their companies, and uncover their biggest lessons on hiring, leadership, culture, and team development. In this special compilation episode, you'll hear from key leaders in a series of short interviews packed with real-world insights on bu...

What if the biggest thing holding your business back isn't your marketing, your pricing, or your equipment? In this episode of Fullerton Unfiltered, Brian shares the four decisions that shape every successful landscaping company: the type of business you want, the type of work you want to be known for, the type of customer you want to serve, and the service area you want to dominate. This episode...

In this episode, I sit down with the team from Coast Pay to discuss their nationwide tour, the mission behind their company, and what they've learned from visiting business owners across America. We talk entrepreneurship, technology, leadership, company culture, and the common challenges contractors face regardless of market size. Sign up for Coast Pay: coastpay.com/brian 🚨  Purchase "The SOP Tra...

In this replay, we break down the importance of knowing your numbers and how LMN helps lawn and landscaping companies estimate, budget, and price work for profit. If you're looking to improve margins, gain financial clarity, and make smarter business decisions, this training is packed with actionable insights to help you grow a healthier, more profitable company.    Connect with Troy: troy.woodham...

What would you choose: $1 million cash or 100 million followers? A business that pays you forever or one you can sell for millions? Growth or profit? Brand or reputation? In this episode, Brian and Adam put each other in the hot seat with a series of "Would You Rather?" questions covering business, marketing, leadership, wealth building, entrepreneurship, family, and legacy. The answers aren't alw...

Welcome back to Fullerton Unfiltered! In this episode, we're sharing the audio version of one of our latest YouTube videos from the Brian's Lawn Maintenance channel. Whether you're driving between jobs, mowing lawns, or working in the shop, this episode is packed with practical business insights, lessons learned, and real-world experiences from the green industry. Thank you for supporting the chan...

Today's podcast features a live webinar where Brian Fullerton and experts from LMN demonstrate business management software for landscaping and snow removal professionals. The discussion centers on the LMN platform, specifically highlighting its budgeting, estimating, and CRM tools as essential for companies looking to transition from guesswork to data-driven profitability. Representatives Troy Wo...

In this episode, we're talking about one of the most important questions in marriage: How do you make your spouse feel like your best friend again? Between work, kids, responsibilities, and the busyness of life, it's easy to drift into being roommates instead of partners. We'll share some of the best relationship advice we've heard lately, simple habits that create deeper connection, and practical...

I love hearing testimonies. Whether it's a young entrepreneur landing their first customer, someone learning a new skill, or a business owner finally breaking through, every success story starts the same way: with a decision to begin. In this episode, we're talking about why you're not too young, too inexperienced, or too early to start learning business, leadership, software, sales, and life-chan...

Fresh off the Granum Break Records Tour in Arlington, VA, I'm sharing a few of my biggest takeaways from an incredible event. The energy was electric, the conversations were powerful, and the future of the green industry has never looked brighter. 🌱🔥 🚨  Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business's true potential:  https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/...

Rain days can either destroy your momentum… or become one of the biggest opportunities to grow your lawn care business. In this episode, we break down what smart lawn and landscape companies actually do during rainouts including crew management, equipment maintenance, sales follow-ups, marketing, training, customer communication, and operational planning. If spring weather has your routes backed u...

What happens after the contract gets signed? In this episode, Brian breaks down why the real success of a landscaping company happens during the handoff from sales to operations. From maintenance accounts to hardscape installs, we unpack the communication systems, expectations, and processes that help crews succeed in the field and customers stay happy. If your company struggles with chaos, callba...

Fuel prices are up, margins are tight, and contractors everywhere are feeling the squeeze. In this episode, we break down the real impact fuel costs have on lawn care, landscaping, and snow businesses—and whether you should absorb those increases or pass them along to customers. We're talking fuel surcharges, protecting profitability, route density, and the simple math most contractors overlook th...

In this episode of Fullerton Unfiltered, Brian and Adam break down how branding directly impacts the type of customers your business attracts. From websites and social media to trucks, uniforms, and messaging, they unpack why some companies attract premium clients while others constantly battle price shoppers. This conversation dives into positioning, trust, perceived value, and how to build a bra...

If you're married to a contractor, lawn guy, landscaper, or snow removal operator… you've definitely heard THESE before! From "This call will only be 5 minutes" to "We just need this one more piece of equipment," Brian breaks down the funniest and most relatable things contractor husbands say on a daily basis. A lighthearted episode for the green industry families who live the mow life, snow life,...

In this episode, Brian sits down with Noe Loarca of Avanza Landscaping to talk business growth, leadership, scaling a landscaping company, and the mindset it takes to level up in the green industry. Noe shares his journey, lessons learned along the way, and what's helped Avanza Landscaping continue building momentum. Plus, Brian shares details about the upcoming Break Records Tour coming this summ...

In this episode of Fullerton Unfiltered, Brian gets real about the silent pressure entrepreneurs carry to constantly achieve more, grow faster, and "arrive" sooner. From business growth and finances to health, family, confidence, and peace of mind, this episode unpacks why so many successful people still feel behind, even when they've come a long way. If you've ever struggled with comparison, movi...

In this special Instagram Live replay, we're sharing some exciting updates about Together in the Trades and celebrating the amazing moms, wives, and women behind the green industry. From supporting lawn care families to building stronger relationships through business and life, this conversation is all about community, encouragement, and purpose. We're also announcing a special Mother's Day promot...

Liz and I go head-to-head in a fun, no-holds-barred roast… but underneath the jokes, we unpack something real. What it actually looks like to work together as a couple, how we navigate different roles in business and at home, and why our differences are the secret to making it all work. It's honest, a little savage, and packed with lessons you can apply to your own life and business. 🚨  Purchase...

If you're doing the work but still feel broke, this episode is going to hit home. We're breaking down the 5 simple systems that will completely change your cash flow, from getting cards on file and billing weekly to using a CRM and creating a real follow-up rhythm. No fluff, just practical steps you can implement this week to stop chasing payments, tighten up your numbers, and finally keep more ca...

Ever feel like you're losing commercial jobs… not because of your work, but because of how you communicate? In this episode, we break down how to speak the language of property managers, HOAs, and corporate decision-makers so you can stand out, build trust, and close bigger deals. Learn how to position yourself as a professional vendor, not just another contractor, and start winning the work your...

This is a big one. We officially launched three crews for the first time ever, and I'm breaking down what that really looks like behind the scenes. From lining up enough work and managing new expenses, to handling delays, sick days, and the investment into trucks and equipment, this episode is all about real growth in real time. If you're pushing to level up your business, this will give you a cle...

You built the business. You became the leader. You're the one people count on. But what does it actually cost to always be "on"? In this episode, we unpack the hidden weight of constant pressure, the mental load that never shuts off, and how success can quietly start to own you if you're not careful. This is a real, honest look at ambition, identity, and learning how to be present in the life you...

A shift is happening in the green industry right now, and you're either leaning into it or getting passed by it. In this episode, we break down the two paths every landscaper faces today. One road focuses on technology, systems, and scaling smarter with tools that multiply your output and profits. The other? Staying stuck in the "old hat" way of doing business—manual, reactive, and harder every ye...