Freedom to Coach

It's with mixed emotions that we announce the final episode of the Freedom to Coach Podcast. In this special farewell episode (number 69, wink wink ), we reflect on the incredible journey we've shared with all of you. The inspiring coaches, the insightful conversations, and the amazing community we've built together. But wait. This isn't the end. It's just a new beginning in a different format. We...

Join us in this podcast with Chat GPT trainer Leanne Shelton to explore how AI can be a powerful tool for your business. Discover expert strategies for authentic content that resonates with your audience. Learn from real examples of misusing ChatGPT and how to avoid them to protect your coaching business's reputation.

Join Mikala as she delves into an inspiring conversation with our guest, Nicole Stewart. From the world of international equestrian competition, Nicole’s journey is one of resilience, self-discovery, and the pursuit of authentic femininity in a world that often favours masculine traits. Amongst other things, Nicole shares some amazing insights on how to find success as a coach.

Join us as we discuss the paradox of choice in coaching. Discover how coaches can simplify potential clients' decision-making using a unique tactic. We also explore the tool for coaches to communicate their value and simplify the choice for clients seeking a coach. Don't overcomplicate your marketing. Discover how to make you, as the coach, a simple choice.

Join Mikala and Gemma to learn the ins and outs of email marketing consent, rules and the GDPR. Plus, extra tips for clever email marketing in 2024. Tune in, and let's have some fun while navigating the world of marketing regulations. It’s going to be a blast.

Are you tired of creating copy that misses the mark? It's time to shift your focus from yourself to your clients. Stop guessing what they want to hear and start asking the right questions. In this episode, you'll discover the ONE question to revolutionise your marketing strategy. By understanding your client's needs, you can create clever marketing that attracts and retains loyal customers. Don't...

Are you feeling stuck in your marketing efforts? Marketing can be tricky. It needs patience and courage. Sticking to what feels familiar is easy, but that is holding you back. Tune into this episode to help you navigate the complex marketing world and discover what it takes to attract new clients. Discover the differences between passive and massive marketing and how they impact your business grow...

Clever marketing solves problems. But, if you’re like many coaches, you’re solving problems that clients aren’t aware they have. Which means they won’t buy what you’re selling. Join Gemma and Mikala as they explore strategies to identify and understand your target audience's problems. So you can create marketing that truly resonates.

Need to break free from the comparison trap? This episode is for you. If you’re like most coaches, you’re comparing what you do to what others do. This is totally normal. Guess what? Often, comparison is a good thing. Huh?! Tune into this episode to discover how comparison-itis can benefit your business.

Times are more challenging, so you cut your marketing.... Wrong. Join us as we explore why slashing your marketing budget during a financial squeeze isn't beneficial. This episode reveals the hidden benefits of maintaining your marketing efforts during challenging times. Discover how keeping up your marketing strategy can help you maintain brand awareness, stay competitive, and adapt to changing c...

Unlock the power of content marketing, a vital key to success. Join Gemma and Mel Daniels in this captivating episode as they unravel the secrets of content marketing. Discover how to create compelling content that resonates with your audience effortlessly. Dive into strategic content planning and learn to measure your achievements precisely. Stay ahead of the curve by exploring the latest content...

Thinking about going back to full-time employment? But you’re worried about what it means for your coaching business. You know the thrill of leaving a day job to pursue your passions and start your business. However, society views it negatively when someone decides to leave their business to work for someone else. This stigma is fascinating. Join us in this special episode with special guest Nicky...

Start, stop or continue? These three words are hot on the lips of coaches everywhere. As the coaching industry evolves and adapts to changes, so does your coaching business. What changes do you need to make to remain relevant and effective in helping your clients reach their full potential? In this episode, you'll learn how to evaluate your coaching business's start, stop or continue philosophy. S...

Unsure how to use analytics to your advantage? This episode is for you. You must have the right insights to gain an advantage today. Analytics are a powerful tool helping you understand customer behaviour, market trends, and other important information. By uncovering hidden patterns and trends, you can make smarter decisions that help your business succeed.

Email marketing isn't dead. In fact, it's the hottest marketing method to use right now. Want a free marketing method to nurture clients? Email is the answer. It can help you engage with clients, get new clients and reward loyalty. But most importantly? It works for you, and it can help you get new clients. Don't underrate the power of email marketing. Discover hot copywriting tips to get your ema...

Are you struggling with financial difficulties in your coaching business? You're not alone. Financial changes vary, and they’re not forever. It’s possible to make it through. In this episode, we give tips that you won’t want to miss. So you can get help to overcome these challenges.

When times are tough, and you see fewer sales online, don’t let the power of old-school marketing methods fool you. Methods like attending events and meeting people, sending out snail mail, giving cool gifts to clients, and asking happy customers to spread the word. Old school (offline) marketing must always be in your marketing plan. And now, more than ever, its importance is huge. Discover how t...

Using AI-powered copywriting can provide benefits, but it's essential to maintain a balance. In this episode, you’ll discover pointers to maximise the advantages while retaining your personal touch.

Have you ever questioned your relationship with time? Our perception of time and productivity is heavily influenced by societal conditioning. Are you someone who often over-schedules yourself, engages in tasks you don't enjoy, and powers through exhaustion? If so, this episode is for you. Gemma and Chris Hale discuss intuitive scheduling and the importance of tuning into your body's energy levels...

Guess what? It’s human nature to procrastinate. Phew! Want even better news? In this episode, you’ll discover how to use procrastination as an advantage in your business. Join Gemma and Dr. Christina Arnold and she shares the truth about procrastination.

Are you worried about coming across as genuine on the internet? No need to fret. Your clients choose you for who you are as a person, not just as a coach. People prefer to buy from someone they can relate to and build a connection with. In this episode, you'll learn how to authentically present yourself online. So you can connect with people you want to work with in your coaching business.

Being on top of your business finances is probably the clearest sign of all that you've reached financial adulthood. But for many, understanding how to plan, set goals and manage business money can be a scary and confusing minefield. In this episode, Mikala speaks with Fractional CFO, Carla Moats about why financial adulthood in business is so important, and how to get there.

As a coach, you understand the value of coaching and how it can positively impact our lives. However, it's also okay to choose not to be coached. Life can be unpredictable, and sometimes we may need more time to feel ready for coaching. It's important to remember that if we choose not to seek coaching, we should still actively work through any issues on our own when we're ready.

In this episode, Gemma and Neurologist Dr Saher Rizvi discuss the topic of brain health. While we often consider physical and gut health and get our blood tested during doctor checkups, we may overlook the health of our brain. However, our brains play a critical role in our functioning. By tuning in, you'll gain insight into the significance of brain health. And learn how to optimise your brain to...

Marketing is a marathon, not a sprint.... Excuse the metaphor, but it’s true. If you’re like most coaches, you’ll notice you put a LOT of time into your marketing with what feels like little return… Yet! It doesn't happen overnight, but it will happen. In this episode, you’ll discover how consistency and a well-planned strategy pay off.