FounderVideo Podcast

In this episode, Chris Anzalone , founder of Knowledge.com , discusses his transition from running an SDR agency to creating a platform that leverages intent data to enhance B2B sales. He emphasizes the importance of understanding buyer intent and the role of data in sales processes. The conversation also delves into privacy concerns surrounding data usage, the evolution of B2B sales strategies, a...

In this episode, Peter Walker, head of insights at Carta , discusses the evolution of insights as a crucial function in B2B marketing. He explains how insights teams can differentiate themselves through proprietary data and the importance of executive buy-in when establishing such a function. Walker emphasizes the need for insights to align with product marketing and the significance of measuring...

In this conversation, Erik Jacobson discusses his journey from running Lemonpie to founding Hatch , emphasizing the importance of content marketing in the B2B space. He shares insights on the power of podcasting, building relationships through content, and the significance of consistency in content creation. Erik also highlights key learnings from working with industry leaders like Chris Walker an...

In this conversation, Will Yuste interviews Santiago Suarez Ordoñez , co-founder and CEO of Momentum , a sales intelligence platform. They discuss the evolution of sales intelligence, the importance of building a strong sales team, and the innovative approach of 'enterprise listening' that Momentum offers. Santiago shares insights on navigating the challenges of sales as a founder, the sig...

In the 26th episode of the FounderVideo Podcast, Will Yuste interviews Ognjen Bošković , a growth marketer and founder of the community Raven. Recorded live in Belgrade, the conversation covers Bošković's career journey, his experience in B2B SaaS marketing, and the importance of building a founder brand. They discuss the principles of B2B marketing, the concept of a founder brand as a go-to-m...

In this episode, Tom Hunt , founder and CEO of Fame , discusses his journey to achieving 3.8 million ARR without external funding, the lessons learned from management consulting, and the importance of company values and culture in scaling a business. He also shares insights on B2B podcasting, including who should start a podcast, common mistakes companies make, and the significance of strategic gu...

In this episode of the FounderVideo Podcast, Will Yuste interviews Itamar Ben Yair , Growth Consultant, discussing the intricacies of LinkedIn advertising, particularly for high-value SaaS products. They explore the importance of creative ads, the differences in marketing strategies for varying ACV products, and the debate between full funnel marketing and direct product messaging. Itamar emphasiz...

In this episode of the FounderVideo Podcast, Dale W. Harrison , a strategic marketing consultant, shares his unique journey from experimental physicist to marketing expert. He discusses the importance of understanding human behavior in marketing, the stochastic nature of ad distribution, and the debate over the randomness of digital advertising. Dale emphasizes the significance of reach over frequ...

In this episode of the FounderVideo Podcast, Gabe Lullo , CEO of Alleyoop , shares his journey from recruitment to leading a successful sales development agency. He emphasizes the importance of people in professional services, the role of intent data in sales, and the value of a great product. Gabe discusses strategies for growth, the significance of calls and content, and how to engage employees...

Emir Atli , co-founder and CRO of HockeyStack , shares his journey from high school in Turkey to building a successful revenue analytics platform. HockeyStack started as a social media app but pivoted to become a Google Analytics alternative. They built a product that tracks product data and website data, offering better insights than Google Analytics. Emir emphasizes the importance of building a...

In this episode, Will Yuste interviews John Karsant , founder and CEO of LevelUp Leads , about all things outbound sales. They discuss the challenges of outbound sales for SMBs, the importance of defining the ideal customer profile (ICP), and the common mistakes companies make in their outbound efforts. They also touch on the tech stack and data tools used in outbound sales, as well as the importa...

Elio Narciso , founder and CEO of Scalestack , discusses his background and how his experience at Amazon led him to start Scalestack. He talks about the inefficiencies in sales processes that he observed while working with startups and how that inspired him to create Scalestack. The conversation also touches on topics such as the AWS Global Startup Program, the comparison between Scalestack and ot...

In this episode, Will Yuste is joined by Christian Lombardini , founder & host of The Oilfield Leader Podcast , and Bailey Midkiff , Oil City Chapter President of Oil & Gas Workers Association . They discuss the importance of safety in the oil and gas industry and then dive into the topic of using LinkedIn for marketing and advertising. Will explains how his company, FounderVideo, speciali...

Guillaume Jacquet , the founder of Vasco , discusses how Vasco is an end-to-end revenue operation platform for ambitious SaaS businesses. He explains that Vasco empowers revenue operations teams to implement winning go-to-market frameworks by extracting and correcting data from multiple sources and providing tools for analysis. Guillaume highlights the importance of efficient growth in the SaaS in...

James McKay , founder of a RevOps consultanc y, shared his journey and insights into the world of Revenue Operations. He emphasized the importance of understanding the customer lifecycle and aligning RevOps with finance, while highlighting the challenges of maintaining CRM hygiene and building effective tech stacks. McKay stressed that RevOps professionals need to balance structured thinking with...

In this episode, Will interviews James Hanzimanolis, founder of Outbounder and Erudite, about the decline of outbound sales and the rise of founder-led content and inbound marketing. James shares his experience of shutting down his outbound agency and explains the complexities of modern outbound sales. He emphasizes the importance of finding the right people, creating personalized messages, and co...

Adam Robinson , founder and CEO of Retention.com , shares his experience with building a B2B company and the power of organic social media. He emphasizes the importance of having a remarkable product that generates word-of-mouth growth. Adam also discusses the challenges of running a lean team and the pressure to hire more employees. He highlights the effectiveness of creating great social content...

In this episode, Canberk Beker , Head of Growth at HockeyStack , discusses the challenges and insights related to B2B attribution, growth, and marketing. He shares his experiences and learnings from his career in growth, the impact of data on decision-making, the role of HockeyStack in solving attribution challenges, and the importance of understanding the buyer's journey. Canberk also highlig...

Chris Walker discusses the average CAC payback period at private SaaS companies, which is between 48 and 60 months. He explains that public SaaS companies have seen their sales and marketing expenditure almost double over the past two and a half years. Private SaaS companies, on the other hand, have seen their CAC payback period increase due to slowing growth rates. Walker emphasizes the need for...

In this conversation, Will interviews Sam Dunning , founder of Breaking B2B, about the future of search and SEO. They discuss whether SEO is dead, the impact of AI-powered content, the role of social media platforms in search, and the importance of branded and non-branded keywords in B2B SEO. Sam also shares insights on how to approach SEO for B2B companies, focusing on bottom-of-the-funnel conten...

In this conversation, Will interviews Frederick Vallaeys , CEO of Optmyzr and one of the first 500 employees at Google. They discuss Fred's experience at Google, the evolution of PPC, and the impact of AI on search. They also explore the future of search engines and the role of social media in providing high-quality and trustworthy information. In this conversation, Fred Vallaeys discusses the...

In this episode, Will interviews Cody Schneider , the founder and CEO of Swell.ai , about influencer marketing and the impact of AI. Cody shares his background in e-commerce and B2B marketing, as well as his experience in building audiences and creating top-of-funnel inbound marketing strategies. They discuss the commoditization of knowledge and the value of expertise in the age of AI. Cody explai...

In this episode, AJ Wilcox, founder and CEO of B2Linked , discusses the power of Thought Leader Ads on LinkedIn and the impact they can have on engagement and click-through rates. He also emphasizes the importance of investing in creative and aligning interests with the ad platform. AJ shares insights on campaign structure and organization, as well as the pitfalls of lead gen forms. Overall, this...

Amelia Taylor , founder of At The Revenue Table, shares her journey and insights on go-to-market strategies and revenue operations in the B2B SaaS industry. She emphasizes the importance of depth in understanding people and challenges the status quo. Amelia discusses her experience at Brucit Seamless and how she leveraged her skills to excel in enterprise sales. She then explains the concept behin...

In this conversation, Bethany, the founder and CEO of Sendspark , discusses the importance of personalization in video at scale. She shares the origin story of Sendspark and how it differentiates itself from other video selling tools in the market. Bethany highlights the integration of Sendspark with email automation tools and the hurdles faced in selling the idea of video selling to B2B companies...