Founders' Field Notes

In this episode, Beth and Jack take you inside the chaos of their  41-hour marathon to launch Version 1 of Sidney , Satorus Group’s in-house SOCMINT AI tool. From debugging at 4am to pulling each other through when energy ran out, they unpack what it really takes to push a product over the line under pressure. More than just a story of endurance, it’s about why having the right people around you m...

Our co-founder and CCO, Harry joins Jack and Beth to talk about leaving a six-figure job, nearly dying in Italy, and why he bet everything on Satorus Group. Expect sibling tension, tough questions, and a few brutal truths about building a startup with family.

Running on no sleep, a Syria report that never made it out, and a “business meeting” that turned into a date—we’re hanging on by a thread. Between near-cult recruitment stories, plotting how to prank Adam, and debating what “self-care” actually looks like when you’re building a company, this one’s chaos with a side of coping strategies.

From pouring your heart into a post that only your mum liked, to questioning your life choices over Google Analytics at 2 a.m. – this episode dives into the messy, mildly unhinged reality of building a brand online. We’re talking “authenticity” without trauma-dumping, posting while doubting it’s doing anything, and that awkward dance between self-worth and follower counts. Plus, the secret sauce b...

Jack shares the most unhinged travel stories behind the startup - from drinking gin with strangers in first class to near-death moments in North Korea, and that time he met a cult leader in disguise. This episode dives into how real-world chaos shapes real intelligence, why lived experience beats theory, and how our data-driven company was built on stories no investor would believe...

Why do software engineers think startups are a good idea? Adam, our CTO and resident code wizard, spills the truth about building AI for geopolitics- and surviving the madness of startup life. We grill him on the moment Satorus stopped feeling like a side hustle, who’s the biggest chaos agent on the team, and whether Sidney is actually his baby.  Plus, the ultimate question: who would last longest...

Nothing like staring down your last few grand and pretending you’re not panicking. We break down how long the startup runway really lasts- and when you should start sweating. Beth and Jack compare notes on Gen Z’s work-life balance myth (spoiler: it doesn’t exist in startups), how to validate ideas without a budget for market research, and surviving the soul-crushing void when no one’s applauding...

Beth’s latest business trip to Baghdad included a surprise detour courtesy of a terrorist bombing. Jack argues about what’s more chaotic: North Korea or raising pre-seed capital, we decide which team member would survive a warzone (and who would run screaming), and finally pick the startup buzzword that deserves a lifetime ban. Oh, and Elon Musk calls with an offer. What do we say? Startup life: e...

Beth and Jack, co-founders and co-CEOs of Satorus Group, kick off Founders' Field Notes by diving headfirst into the beautiful mess of starting a company from zero. They share what it’s really like to quit stable jobs with zero fallback, survive a “working trip” to Morocco that mostly involved existential dread and way too much mint tea, and how building a startup is basically assembling a plane w...