Founder Mode

EPISODE 76 JJ Zhuang, co-founder and CEO of Pretty Good AI, returns to Founder Mode to answer for the predictions he made on the show over a year ago. Kevin and Jason had Claude grade all ten, and JJ defends his record on hiring generalists over specialists, how much code AI is really writing, why taste is the one thing you can't train into a model, and why slide decks are dead when you can just b...

EPISODE 75 Kevin and Jason go solo on the week AI stopped asking permission. Jason opens with a Claude Code session that sent a Slack message to a client's CEO instead of drafting it, complete with a "sent from Claude" tag at the bottom, then offered to file a bug report about itself. That kicks off a run through what founders are actually paying for now: Jason's $800-a-month Hub...

EPISODE 74 Kiko Zang spent more than half her life pretending to be someone else — born in China, sent alone to boarding school in New Zealand at 12, then to USC at 17, then back to China as the Chinese-looking person who couldn't hold an adult conversation in Chinese. Pretending, as she puts it, was a survival instinct that became one of her strongest skills. In this episode she traces that patte...

EPISODE 73 Mohammad Moahid has operated multiple companies across e-commerce, consumer electronics distribution, and real estate, and competed for Team Canada as an equestrian. He argues the gap between companies talking about AI and companies actually running on it comes down to ops, not technology. In this episode he explains why leaders are structurally cut off from on-ground reality, why a 5,0...

EPISODE 72 No guest and no notes on Jason's side, so Kevin runs the board for once. The two dig into the question underneath every pricing decision: what unit of value are you actually selling? Jason retraces underpricing his agency in the early days and the shift from billing hours to building productized services with near-zero marginal cost, while Kevin walks through losing a deal to a competit...

EPISODE 71 Jess Chan built Longplay from an email and SMS agency into a strategic growth partner that has helped more than a hundred e-commerce brands generate hundreds of millions in revenue, and then she handed over the CEO title. In this episode she explains why, and makes the case that the hardest decisions in business are the ones nobody claps for. She talks about letting lucrative client rel...

EPISODE 70 Kevin and Jason go guest-free for a wide-ranging conversation about what happens when AI starts sounding like you, posting for you, and filling up your inbox. They open by admitting they ran this very episode through an AI video podcast generator and got back a 31-minute clip where neither of them blinked once, then dig into the dead internet theory and why Kevin's real objection isn't...

EPISODE 69 Kevin and Jason go solo for an episode that started as a walk-and-talk and turned into a working session on leverage. Kevin opens with the "subject line trick," his habit of dropping an email subject into Claude and letting it read the whole thread before drafting a reply, and walks through three real uses of it: auditing a contractor's invoice line by line, catching two billing errors...

EPISODE 68 Jason Cohen has spent decades building companies including WP Engine, and nearly 20 years writing practical advice for founders at A Smart Bear. In this episode, he joins Kevin and Jason to unpack his new book, Hidden Multipliers, out August 10th, and the case that growth comes from a few well-chosen moves rather than more hustle. He explains why most things are going poorly most of the...

EPISODE 67 Anthony Ng Monica built and exited a global retail-tech company operating in forty countries, and in this episode he tells Kevin and Jason what that decade cost him and what he learned fixing it. He walks through the scrappy tactics that won his first enterprise clients with no network or funding, including a baby-sized football shirt that got him a meeting with John Lewis, then opens u...

EPISODE 66 No guest this week, just Kevin and Jason locking the door to run a live diagnostic on their own companies. The prompt: name the single bottleneck that sets the speed for everything else, then rethink it from first principles instead of from inside the tools you already pay for. Across founder-led sales, high-ticket enterprise deals, AI video, and AI hiring, every constraint lands in the...

EPISODE 65 On this episode, hosts Kevin Henrikson and Jason Shafton flip to the other side of the ledger: the unsexy operational and financial decisions that actually determine what a founder walks away with. Instead of product and growth, they trade hard-won notes on cap tables and the operating agreement nobody reads, why the goal is to grow the pie rather than fight over the slice, and how to s...

EPISODE 64 In this guest-free Founder Mode episode, Kevin and Jason run through five stories from the last thirty days to answer one question: is AI actually making your company better, or just busier? They open on Anthropic's short-lived "Fable 5" model — released, jailbroken, and switched off within days — and use it to riff on why staying at the AI frontier matters. From there the...

EPISODE 63 Kevin and Jason go solo for a no-guest, no-filter breakdown of everything that happened to them in the past week. Kevin recaps the call center conference where one simple question, "What's your stack?", exposed an industry of companies bolting AI onto decades-old businesses, including one whose "AI" turned out to be an outsourced team manually shipping WAV files back and forth. From the...

EPISODE 62 Sahib has built from zero, survived chaos, and lived to tell the unvarnished version. In this episode he traces a path from hosting Airbnb guests at his family hotel to building a multi-million-dollar services marketplace in Thailand, then pivoting through Web3 and into AI. He explains the "cockroach mindset" — why chasing unicorn status is the biggest myth and mistake a found...

EPISODE 61 In this episode, Hampton co-founder and co-CEO Joe Speiser joins Kevin and Jason to unpack the lessons behind a career of 10-plus startups — including the one that cost him a hundred-million-dollar outcome almost overnight when Facebook changed its news feed. Joe explains why every business comes down to finding the arbitrage, why "building on rented land" without a strong brand is the...

EPISODE 60 In this Best Of compilation, Kevin and Jason revisit the standout moments from the last 20 or so episodes of Founder Mode and surface a clear pattern: the founders breaking through aren't chasing the shiny new thing, they're doubling down on fundamentals like trust, services, and picking up the phone, then using AI to do more of it. From Jay reframing how ketamine works in modern mental...

EPISODE 59 Scott Francis spent nearly two decades building BP3 across mobile, cloud, automation, and now AI before stepping back to help other founders navigate the same path. In this episode, Scott unpacks why process outlasts every tech wave, even at companies like Google, and breaks down the "Turing Trap" that's fooling founders who mistake fluent AI output for actual understandin...

EPISODE 58 Eric Ries, creator of the Lean Startup methodology and author of the new book Incorruptible, joins Kevin and Jason for a conversation about what happens after a company starts working — and why success makes you a target, not safer. Eric explains why 80% of founders are no longer CEO three years after IPO, walks through the Saul Price story behind FedMart and Costco as a real A/B test i...

EPISODE 57 Brent Csutoras has spent nearly two decades inside Reddit, Digg, and the message-board underbelly of the internet - and he joins Kevin and Jason to explain why the human voice is now the most valuable thing in marketing. Brent breaks down why Reddit shows up everywhere in AI answers, the biggest mistakes brands make when they enter online communities, and how his team flipped Asurion fr...

EPISODE 56 Jose Li, founder and CEO of 71lbs, joins Kevin and Jason to break down how he turned a frustration most companies tolerate, opaque and overcharged shipping invoices, into a 14-year-old business that has saved 5,000 customers more than $80 million. After running FedEx's retail and e-commerce practice, Jose left to tackle the two biggest pain points companies face with carriers: saving mo...

EPISODE 55 Kevin and Jason tackle the three things every founder pretends they have under control: sleep, the first 90 days of taking over a company, and the say-no muscle. Kevin explains why sleep is the ultimate performance enhancing drug, then unpacks his contrarian take on the first 90 days — by week three you better have an opinion or people start writing you off. He walks through his recent...

EPISODE 54 Kevin and Jason break down why Anthropic is out of compute, why that's actually a strategy, and what it means for everyone using Claude right now. They dig into the Mythos model as the best marketing moment in AI, why artificial scarcity works, and why $200/month for Claude Max is the cheapest hire you'll ever make. Then they shift to AI in the enterprise — why one "AI Week" won't rewir...

EPISODE 53 In this episode, Kevin and Jason sit down with Shain Noor, co-founder of Silvia, an AI-powered personal CFO built to help people reason through financial decisions, not just track them. Shain explains why the entire history of personal finance apps has focused on clicking and aggregating data rather than helping users actually decide what to do, and how Silvia uses Anthropic-powered age...

EPISODE 52 Jason Shafton and Kevin Henrikson unpack where AI is genuinely useful and where it starts to create more noise than leverage, using examples from AI email triage, long chat memory drift, and agentic workflows. Kevin explains how memory can become polluted when models start treating their own prior inferences as fact, including a prompt he used to compare what an AI thought was “ground t...