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One of our favorite influencer trends are BRAND TRIPS! These are a hot topic right now––primarily because of the extravagant Tarte Cosmetics trip to Dubai. So today, Jess and I are breaking down our take on brand trips and why they are such an effective marketing strategy. We also cover the best ways to approach creating a brand experience if you’re a smaller brand and feel intimidated by these la...

Thu Do is a corporate cutie turned full-time freelancer and influencer, so truly, she is living the best of both worlds. Previously employed at notable brands like Benefit and Summer Fridays, Thu now owns her own brand consulting business, That’s Over Budget, in addition to creating content full-time on TikTok, Instagram and YouTube. In our conversation, Thu gives us tips for how to take the leap...

Welcome to our new segment, Trend Report! As you know, the digital and social media landscapes are changing constantly . It’s hard to keep up, but that’s why we’ve created this segment. As professionals who live and breathe social media, it’s our job to keep you up to date. So today, we’re talking about the exciting launch of the YouTube Shorts Creators Fund for 2023 and how you can get a piece of...

The Queen of Confidence, Serena F*cking Kerrigan, joins us today to hone in on how she navigates rejection and finds confidence online. Serena has always known that she is a creator, so she got her start creating content for Refinery29 and ultimately, left the job just before the pandemic to––in her own words––”start her empire”. She is the ultimate hype girl and this episode is the confidence boo...

Influencer and entrepreneurs, Remi Ishizuka + Nate Pontiou join us today to share how they started their fitness company, HomeBodies, during the pandemic and how they have used this past year to reach a new audience, start a business, and grow their platforms.

Head of US Marketing at H&M, Mario Moreno, joins us today to share how he built his career working for top powerhouse brands such as H&M, Forever 21, L'Oreal, and Guess. Mario breaks down his best social media marketing strategies for brands and also shares how he created a successful brand and social media following of his own through utilizing these strategies for his personal use as wel...

Entertainment and entrepreneurial extraordinaire, Keltie Knight, joins us today to share her journey through the entertainment world. From serving as a professional dancer, television personality, host, and more, Keltie breaks down how she landed these roles and ultimately built her entertainment empire. Keltie also shares the journey behind creating The LadyGang and how she's used her entertainme...

Influencer and entrepreneur, Lauren Scruggs Kennedy, joins us today to share her journey and pursuit of clean living within the beauty and wellness space. She touches on the importance of using her social platform for good and how she has used her life events to spread confidence within the beauty industry. From launching her own dry shampoo line to providing women cosmetic coverings for prosthese...

Akash Mehta, British entrepreneur, social media influencer, and digital marketing specialist for beauty and fashion brands joins us today to share how he has successfully reached multiple audiences through his career in digital marketing. From serving as the Global Digital Manager at Dior Beauty to creating his own brand Fable and Mane, it is no shock that Akash's accomplishments placed him on the...

Lauren Gores Ireland, co-founder of the popular beauty brand, Summer Fridays, joins us today to discuss all things skincare and social. From starting her blog to creating her dream brand, Lauren shares the process of becoming an influencer, launching a brand, and balancing motherhood. 

We are back for Season 3 and joined by Brittany Hennessy! Brittany was the first Senior Director, Influencer Strategy & Talent Partnerships at Hearst Magazines Digital Media and is also the best-selling author of "INFLUENCER: Building Your Personal Brand In The Age Of Social Media." She breaks down the truth behind the influencer industry and shares helpful tips and tricks for those who are lo...

Influencer, YouTuber, Podcaster, actress, and brand owner, Lauren Elizabeth, joins us today to talk about her decade long journey through her digital platforms. From creating her blog in high school to creating her own clothing line, Lauren Elizabeth has done it all. She touches on the importance of mental health and breaks down what it takes to be successful on multiple platforms. 

Jackie Schimmel, host of The Bitch Bible, shares her unfiltered take on starting a podcast and building an online community. From quitting her job to pursue her podcast fulltime to getting blocked on Instagram, Jackie shares the road to her digital success and what really happens behind the scenes. 

Vanessa Lee, world-renowned Medical Aesthetic Provider and creator of THE THINGS WE DO, joins us today to discuss her journey within the cosmetic/medical field. She shares how she has built her own business AND her own skincare line. She also breaks down all things botox, skincare, and the power of influencers in helping grow a business. 

Natalie Ellis, co-founder of the global online community, Boss Babe, stops by to share how she has built a platform that inspires and supports women to turn their dreams into a reality through building successful businesses. She hits on how she built her business, the pressures of imposter syndrome, and the best social media practices for growing an Instagram. 

Nicole Lapin, New York Times bestselling author of Rich Bitch: A Simple 12-Step Plan for Getting Your Financial Life Together . . .Finally and Becoming Super Woman: A Simple 12 Step Plan to Go from Burnout to Balance joins us today to share how to become a super woman, not Superwoman. She breaks down how to avoid burnout, create balance in your life, and touches on her best financial tips as well....

Sivan Ayla Richards joins us today to share how she has built such a highly engaged following on Instagram through her unfiltered voice. She describes her journey as an influencer to brand owner, and walks us through the process of starting not only, one but two brands. If that wasn't enough, Sivan also shares how she balances motherhood and her online community. 

Sona Gasparian, founder of Persona Cosmetics, join us today to talk about all things beauty! From creating her own beauty line, Persona, to working with brands such as Armani, YSL, and Dior, she touches on the balance between doubling as an influencer and brand owner. From working as a makeup artist to creating her own product line, Sona's beauty expertise has no limits! 

Cologne Trude and Cammy Miller, founders of the clothing line, Show Me Your Mumu, sit down with us to discuss how they built their business from the ground up. From originally selling their clothes on Facebook, to ultimately creating a huge social following for their brand, these girls have done it all and looked cute while doing so!

Jaclyn Johnson joins us to kick off Season Three! She discusses the birth of Create & Cultivate and how she grew and scaled her company to what it is today. She also touches on what it is like not only managing, but working with millennials, her thoughts on creating an enjoyable work culture and work-life balance and what it is like to be the face of a company.

Krista Williams and Lindsey Simcik, the duo behind the massively popular podcast, Almost 30, join us to discuss how they have built a LOYAL community and growing brand. They walk us through the start of their podcast, tips on growing it into a successful business and... WE TALK MONEY as the girls dish on how serious podcasters make the dough.

Stephanie Montes is a freelance beauty and fashion editor. Writing for publications such as Elite Daily, Byrdie, Elle, Brides, and more. She joins us today to talk through going from full time to freelance, the ups and downs of the media world, and what she thinks of the industry.

Founder of Bloggers Who Brunch, Alex Georgy, shares how she built her company straight out of college. She discusses the importance of networking within the influencer space and quick tips on how to stand out as a brand and as an influencer.

Kirbie Johnson joins us on her first official day as a freelancer after leaving her job at POPSUGAR after seven years. This beauty guru and host breaks down her decision to transition from a corporate setting to freelance, and shares her journey as a host, producer, and reporter. 

Katie Groover, content and social media beauty specialist at REVOLVE Beauty, stops by to educate us on all things social. From getting her start at Too Faced Cosmetics, to her current gig at REVOLVE, Katie has always lived and breathed social media marketing. She gives us the lowdown on the best tips and strategies for influencer marketing and shares the success and techniques behind REVOLVE'S soc...