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If you’ve been following us for a while, you know how much we love talking about LTK, which is why we’re so excited to be joined by Reesa Lake, VP of the Head of Creator Agency & Partnerships at LTK. We discuss her role in bringing economic opportunities to creators across various platforms, categories, and demographics.  Reesa is known for being a relationship builder and connector, and in ou...

Today, we’re chatting with April Lockhart, a clean beauty expert, marketer, lifestyle creator, and former Director of Influencer & Partnerships at ILIA. With six years of experience in the influencer space, April has a deep understanding of social media marketing and how to inspire a digital audience. She is also a passionate advocate for disability awareness in fashion.  In our conversation,...

Today, we are joined by Callen Hamilton, founder of Sway Social and a long-time collaborator, to discuss the world of influencer project management, adjusting to the algorithm, and affiliate marketing. With her extensive experience working with creators, Callen highlights the importance of building a collaborative team to grow your brand.  In our conversation, Callen emphasizes that consistency, a...

When Jenny Park was rejected by the Forbes 30 Under 30 list, she set out to create her own opportunities. Now, she is a personal finance content creator and leader of brand partnerships at LinkedIn, collaborating with high-profile talents like Ryan Reynolds, Mindy Kaling, and Mr. Beast. Jenny joins us today to discuss how she bridges the gap between creation, storytelling, and operations at Linked...

In this episode, we have the pleasure of chatting with Chelsea Becker, the founder of Becker Editorial, to unpack the behind-the-scenes content curation of your favorite creators. Becker Editorial specializes in helping creators, influencers, and small brands grow by planning their digital content, strategizing Instagram feeds, aligning creativity with their goals, and much more.  In our conversat...

Maddie Raedts, a creative entrepreneur who launched her first company at 21 and is now working on her new venture, Bond, joins us today to discuss her career in entrepreneurship and her goal of revolutionizing influencer marketing.  Maddie introduced Bond to disrupt the traditional commerce model. In our conversation, Maddie breaks down the details of starting your own company and how taking risks...

On today's episode, we’re chatting with our new haircare bestie, Dianna Cohen! She is the founder and CEO of Crown Affair, a haircare brand empowering people to redefine their relationship with their hair through accessible luxury products, guidance, and community. In our conversation, Dianna shares her journey building the brand and her approach to managing a team.  With her extensive experie...

In the current digital space, it's more crucial than ever before to diversify your online brand and develop multiple revenue streams, because you never know if platforms like Instagram or TikTok will suddenly shut down. Today we're joined by Jules Acree, a multi-platform digital content creator and entrepreneur, as she shares her insights on mindfulness, creating digital products, and focu...

Between the dwindling follower counts and unpredictable engagement, Instagram is one of the most frustrating platforms for creators right now. We invited social strategist Taylor Loren onto the pod to learn about how to cut through the noise on Reels and grow on Instagram.  Taylor is the brilliant mind behind @reelstips , which she organically grew to 230k+ followers in just a few months, and she...

There are three main ways to monetize your social media following: in-app, external apps, and brand collaborations. In this episode, I touch on how to flex into each area and diversify your revenue as a content creator. Some of these approaches are more lucrative than others, but the idea is to be in the driver’s seat of your personal brand and maximize what each platform has to offer.  IN THIS EP...

Kinya Clairborne is an award-winning content creator and the founder and editor-in-chief of STYLE & SOCIETY Magazine. Not only is she an amazing example of how to transition from corporate girlie to full-time influencer, but she’s also managed to heavily diversify her brand and work with big names like Honda, Macy’s, and L’Oreal.  In our conversation, we talk about how to translate your social...

Rocsi Diaz is best known for hosting major network shows like BET’s 106 & Park and ABC’s Good Morning America, but she’s stepping into a new chapter of her career as a content creator and brand founder. In our conversation, Rocsi looks back on her career highlights and shares how she’s taking those experiences into her latest ventures: a podcast and a product line. Rocsi also gives advice to i...

Siffat Haider, co-founder of the natural supplements brand Arrae, joins us on this episode to unpack the ‘it factor’ that drives her company’s success. She walks us through exactly how she launched a DTC brand and what her day-to-day looks like now that it’s really taken off.  Siffat has such a unique perspective on influencer marketing as someone who’s both a content creator and founder, and she...

Jennifer Walker, co-founder of Walker Drawas, joins us on this episode to chat about her career evolution from VP of PR and Marketing at AllSaints to now spearheading some of the most epic experiential marketing campaigns, including VIP Coachella parties and Revolve Festival.  Jennifer reflects on how she’s worked through some of the biggest challenges in her career and shares her advice for balan...

Kira Jackson is a highly successful investor and Head of Partnerships at RX3 Growth Partners, the consumer-centric Growth Equity firm co-founded by Aaron Rodgers. She’s also killing it on TikTok where she shares all her insight about brand strategy and consumer investing.  In our conversation, Kira talks about her transition from public relations to private equity and what her day-to-day looks lik...

Lindsay Silberman, luxury lifestyle blogger and founder of Hotel Lobby Candle, joins us on this episode to walk through exactly how she went from brand ideation to a sold out launch in under a year. She shares how she got started with finding the right designer, fragrance chemist, and manufacturer, and how she overcame the many roadblocks along the way (read: launching a products-based business du...

Meta just rolled out the new Meta Verified feature (aka the blue checkmark), which was once reserved for top celebs, influencers, and brands, but can now be on your profile for $14.99/month. We’re breaking down the enhanced features and exclusive extras that the subscription offers, and share our take on if creators should invest in it or not.  IN THIS EPISODE, WE TALK ABOUT: What Meta Verified is...

One of the biggest pain points of the creator economy is the lack of stability and predictable income. But, it doesn’t have to be that way.  We’re joined by James Nord, the co-founder of Fohr, a tech company at the forefront of ambassador marketing. They’ve been the go-to campaign platform for years and have a real touch point on beauty programs, most notably Sephora Squad.  In our conversation, J...

Marketplace e-commerce is considered the future of retail, but up until recently, it’s mainly been available to major stars like Gwyneth Paltrow and Kourtney Kardashian. Now, there’s a way for content creators to cash in on the trend, too. Pontus Karlsson is the founder of Off Script, an easy solution for creators to build a curated marketplace selling products from multiple brands. We recently ca...

As a creator, one of the hardest questions to get a straight answer for is: “how much should I charge?”  That’s where Cynthia Ruff comes in. After years of wingin’ it and piecing together her personal rates, she created HashTag Pay Me, the only tool that helps creators streamline their brand outreach process.  We chat with Cynthia on all things startup capital, building credibility as a content cr...

Pamela Zapata, CEO and founder of Society 18, takes us behind the scenes of what it’s *really* like to be a talent manager. After working in major branding, marketing, and casting departments, Pamela noticed a pattern with BIPOC influencers: they were mostly self-representing and leaving a lot of money on the table in doing so. She shares how she turned her consulting side hustle into a seven-figu...

As CEO and founder of Rare Global, Ashley Villa and her team manage top influencers like Michelle Phan, Jenn Im, Chloe Morello, and Nicol Concilio. In our conversation, we get into how Ashley transitioned from corporate attorney to talent manager and has since scaled Rare Global into the only female-owned, female-run talent management company in the digital space. She breaks down what a talent man...

Manifestation Coach and LA-based influencer, Candice Nikeia, joins us on this episode to break down the basics of affirmations and manifestation. She shares actionable steps for transforming your mindset and becoming an energetic match for your personal and professional goals. Candice also gets real about the disparities for BIPOC content creators and what tools she uses to work through those deep...

Torrie subs in for Jess because she is at NYFW (fancy!!) to chit chat about the Superbowl. We aren't talking sports though... we are unpacking our favorite ads and the ROI behind running an ad of that magnitude. I mean, we obviously have to talk about the Jennifer Coolidge and E.L.F. ad, am I right?! It's a quickie... so we hope you enjoy!  IN THIS EPISODE, WE TALK ABOUT: Football (LOL)...jk...

She is back! A lot has happened since Becca Tilley was last on the podcast, so as a long-time client of Be Social, we thought it was a good time to see how Becca has evolved as an influencer over the last few years, how she creates content in a fast-changing social media landscape and what she has planned for the near future. IN THIS EPISODE, WE TALK ABOUT: Becca’s influencer tips & theory abo...