FolloTalks

What does “local” mean in a world of AI-driven search? In this episode, we dive into SERP evolution, Google Business Profiles, LLM-driven personalization, and the rise of local packs, maps and shopping. Kayn, Stijn and Koen discuss what works, what changed, and what happens if you ignore local altogether. 🎧 Listen now and stay ahead of the search curve. 👉 Learn more about Follo at ⁠⁠⁠www.folloag...

In this episode, we unpack the buzz around AI automation versus AI agents: what’s what, how are they being applied in marketing, and where do we see the real opportunities? Kayn, Stijn and Koen share field insights, use cases, and hands-on advice for implementation. 🎧 Listen now and stay ahead of the search curve. 👉 Learn more about Follo at ⁠⁠www.folloagency.com

In this episode, we explore how marketplaces like Amazon, Bol, and Zalando are using AI to radically enhance customer experience, boost conversions, and shape shopping behavior. With insights from Martijn van Dijk, Mike Bouman & Kayn Wolfswinkel, we’ll discuss how brands can leverage conversational commerce, AI tooling, and marketplace integrations to remain competitive and impactful across th...

As AI reshapes the way we search, market, and convert — are you still optimizing for yesterday’s algorithms? In this episode of FolloTalks, we dive deep into the evolving world of search with a sharp focus on GEO vs SEO. Traditional Search Engine Optimization (SEO) has long been the go-to strategy for visibility. But in 2025, a new player is entering the arena: Generative Engine Optimization (GEO)...

In this third episode of FolloTalks, we explore the rapidly changing world of ecommerce in search, with a special focus on SEO and the rise of AI-driven discovery tools like ChatGPT. Your host, Anouk Sintniklaas, is joined by three of Follo’s top SEO experts — Koen Leemans, Stijn Bergmans, and Kayn Wolfswinkel — for a conversation on how search behavior is shifting, and what ecommerce brands need...

In this second episode of FolloTalks, recorded live at BrightonSEO April 2025, host Anouk Sintniklaas (Head of Marketing at Follo) is joined by Follo experts Kayn Wolfswinkel, Stijn Bergmans, and Koen Leemans to unpack some of the most important developments in the world of search. They dive into: The growing impact of big data on SEO strategies How large language models like ChatGPT are trained —...

In the very first episode of FolloTalks, recorded live at BrightonSEO April 2025, host Anouk Sintniklaas (Head of Marketing at Follo) is joined by Follo experts Kayn Wolfswinkel, Stijn Bergmans, and Koen Leemans to unpack some of the most important developments in the world of search. The conversation dives into how AI and Large Language Models (LLMs) are reshaping the way we think about search, c...