Eye on Digital Marketing

What are the latest updates in healthcare marketing from the American Hospital Association and the Department of Health and Human Services? The VP of Marketing from our Partner Freshpaint joins our SVP of Digital to discuss healthcare marketing strategy and how to position your organization for success in 2024 and beyond. Resources mentioned in the podcast are below: Free Gold Standard Marketing C...

The public reacts to Google’s recent AI search results, and it appears there are some updates to tend to. What is important to remember about AI search results and the human element? How does this affect, if at all, AI within your advertising campaigns? These questions answered and we look at TikTok’s new shopping test feature that reminds us of a search engine – episode 68 is here! To talk with o...

Different from Data Archiving, Data Centralization uses large warehouses to activate and analyze your data and key factors all the time. On this episode we discuss what this process entails and explore a recent client example with one of our experts. To talk with our team anytime on analytics and digital marketing, send an email to info@morevisibility.com  

In a time where Data Transformation has never been more important, have you integrated your CRM platform with your analytics platform? Theo Bennett, Analytics Evangelist, joins the podcast to talk about the importance of doing so. To talk with our team anytime on analytics and digital marketing, send an email to info@morevisibility.com  

The department of Health and Human Services has updated their bulletin for healthcare marketers – this episode features Ray Mina, Head of Marketing at Freshpaint and Matt Crowley, VP of Digital Services at MoreVisibility – who explain more about the latest bulletin updates and how using a customer data platform can help healthcare marketers protect their data and stay HIPAA compliant.  More resour...

Universal Analytics data will no longer be available after July 1st, 2024. On top of that, Google Analytics 4 only lets you go back 14 months – how will you retrieve historical data? Sergei Kogut joins the podcast to discuss GA4 maturity scores and why now is the time to start data archiving if you haven’t already. Get your GA4 Maturity Score here: https://www.morevisibility.com/google-analytics-4...

Over the years, Google has used Reddit as a reliable source for search results. Recently they announced an expansion that will allow Reddit to use new AI technology to enhance their platforms search results and provide Google’s AI with user and platform information. We discuss how this could impact advertisers, users and the two platforms. For more AI resources visit or site www.morevisibility.com...

Many conversations begin from marketers feeling that they can be doing more and getting more out of their current digital agency. If that’s you, youre not alone – and it also may not just be your agency. On this episode we share perspective and starting points on how you can evaluate the right digital marketing partner to take you to the next level. If you want to speak with our team and hear more...

This episode examines some important questions that users and advertisers are beginning to ask as AI becomes increasingly popular for digital advertising. Will disclaimers on AI become reality? Will you need to notify users that your ads feature AI? We discuss these topics and more. Looking for more tips or how we can help your digital marketing strategy? Contact us at info@morevisibility.com. 

The 2023 holiday season is here, and video ads are everywhere! But what trends are we seeing in the marketplace you should keep in mind when developing your video ad strategy? We discuss those in episode 60. Looking for more tips or how we can help your video ad strategy? Contact us at info@morevisibility.com. 

TikTok has revealed a new tool for advertisers called Creative Assistant. Using AI, advertisers now have a robust chat feature to help them research, see examples and create more engaging ads on the platform. We break down examples of how it works and why it is important to test!  Looking for more tips or how we can help your social media strategy? Contact us at info@morevisibility.com. 

A recent Google bulletin sparked conversation within the Healthcare industry around data confidentiality. Matt Crowley joins the podcast to discuss that news from Google and review potential options for Healthcare providers to ensure all data within Google Analytics follows laws, rules and regulations.   Looking for more tips or how we can help your analytics strategy? Contact us at info@morevisib...

Keyword Research is not new, but the considerations and strategy that go into gaining visibility and qualified traffic are always changing. On this episode we explore those important topics your team needs to consider when completing a keyword audit for your website.  Looking for more tips or how we can help your advertising strategy? Contact us at info@morevisibility.com. 

As brands across the country in many verticals are currently in the midst of transitioning to Google Anlaytics 4, Chuck provides feedback on the top 3 challenges he has heard the most over the past month.  **Sign Up for our GA4 Webinar with Conductor on April 4th, 2023** Looking for more tips or how we can help your analytics strategy or migration? Contact us at info@morevisibility.com. 

ChatGPT is a Generative Pre-trained Transformer, and has people buzzing about the future impact it may have on the digital marketing industry. This episode explores the new platform and discusses some ways ChatGPT could be helpful to your digital strategy. Looking for more tips or how we can help your advertising strategy? Contact us at info@morevisibility.com. 

EVP of Client Services, Khrysti Nazzaro, shares some important Paid Advertising, SEO, Content and Analytics trends you should strategize for in 2023. Looking for more tips or how we can help your advertising strategy? Contact us at info@morevisibility.com. 

Data has proven that voice-overs increase video ad engagement. We discuss the importance of Google’s new voice-over feature available for YouTube ads and share a real example from a major brand. Looking for more tips or how we can help your advertising strategy? Contact us at info@morevisibility.com

Episode #52 we cover how you can apply images to your Google Search Ads to not only test out the results but provide a more visual experience for users to click. Sr. Client Strategist, Catherine Stewart, joins the podcast to discuss image extensions and tips and tricks on how to use them. Looking for more tips or how we can help your marketing strategy? Contact us at info@morevisibility.com.

Episode 51 of MoreVisibility’s Eye on Digital Marketing podcast, we cover the rebrand and new changes of Looker Studio (formerly known as Google Data Studio) including data blending and the amount of sources you are allowed to use without further assistance.  Looking for more tips or how we can help your analytics strategy? Contact us at info@morevisibility.com. 

Chuck sits down with MoreVisibility President, Andy Wetzler to discuss the latest industry updates and what digital marketers should be focusing on in Q4 of 2022 and beyond – including GA4, Google algorithm updates for content and your social media impact. Looking for more tips or how we can help your digital strategy? Contact us at info@morevisibility.com.

Chuck sits down with Sr Client Strategist, Catherine Stewart. Chuck and Catherine discuss tips on how you can optimize your website PDFs so they are more visible in search engines – including meta data, internal linking and ways to track PDF engagement. Looking for more tips or how we can help your SEO strategy? Contact us at info@morevisibility.com.

Chuck sits down with Google agency rep David Hinshillwood to hear straight from our Google partners how the shift from Universal Analytics into Google Analytics 4 will bring about many exciting changes in how data is collected, how reports will be generated and why this new platform is a necessary solution for your website to have. Looking for more tips or how we can help your analytics tracking?...

Episode 47 of MoreVisibility’s Eye on Digital Marketing podcast hosts guest speaker Kelly Merbler, Founder of The Kelly Merbler Company . Kelly and Chuck discuss the power of knowing your teams strengths and how you can unlock their true potential in a remote workforce. Looking for more tips or how we can help your digital strategy? Contact us at info@morevisibility.com.

This episode ‘serves up’ some similarities found in the game of tennis, as well as in your SEO strategy. Consistency is king in both cases, but what else should you be keeping top-of-mind to win at SEO that a professional tennis player should also keep top-of-mind to win their match? We explore the answers! Looking for more tips or how we can help your digital strategy? Contact us at info@morevisi...

Episode #45 of MoreVisibility’s Eye on Digital Marketing podcast invites Chief Operating Officer, Danielle Leitch, on to discuss: The importance of knowing your team’s strengths and passions versus their weaknesses and how much emphasis should be applied to these categories How a Strength-Based culture is powerful for long-term success and company retention Looking for more tips or how we can help...