Direct Approach with Wayne Moorehead

In this episode of Direct Approach, Nancy Bogart, Founder and CEO of Jordan Essentials, shares how culture, relationship marketing and party plan innovation are driving direct selling growth. From field retention and transparent leadership to product focus and succession planning, this conversation explores how companies can build momentum that lasts.

In this special 5-year anniversary episode of Direct Approach, Rob Sperry interviews host Wayne Moorehead about the biggest lessons from 138 conversations with direct selling leaders. From leadership and community to customer acquisition, AI and the future of direct selling, this episode explores the trends shaping the channel's next chapter.

In this episode of Direct Approach, Alex Hoffmann shares how companies can successfully expand direct selling operations in Mexico. From culture and pricing strategy to compensation plans, social commerce and the US Hispanic market, this conversation explores the keys to sustainable growth in one of the world's largest direct selling markets.

In this episode of Direct Approach, Jorge Reyes, CEO of VitalHealth Global, discusses leading through change in direct selling. From evolving consumer behavior and distributor expectations to leadership, transparency and technology adoption, this conversation explores how companies can adapt while strengthening trust, alignment and sustainable growth.

In this episode of Direct Approach, Rick Redford. President of LivePURE discusses direct selling growth and how consumer behavior is reshaping the industry. From hybrid business models and customer acquisition to e-commerce and social selling trends, this conversation explores how companies can adapt and build sustainable growth.

In this episode of Direct Approach, Amanda Tress, Founder & CEO of FASTer Way To Fat Loss, discusses lead generation in direct selling and how AI, social selling strategy and changing consumer behavior are reshaping growth. From micro campaigns and keyword-driven marketing to lower-friction funnels, this conversation explores how companies can improve lead generation and stay competitive.

In this episode of Direct Approach, Walter Noot, COO of USANA, discusses how direct selling operations and AI are transforming the channel. From data-driven decision making and global market complexity to modernizing legacy systems, this conversation explores how companies can scale efficiently and stay competitive in today's direct selling environment.

In this episode of Direct Approach, Barb Pitcock, Founder and CEO of frequense, shares how purpose-driven leadership and product innovation are shaping modern direct selling. From authentic storytelling and customer acquisition to culture and long-term growth strategy, this conversation explores how companies can build sustainable success in network marketing.

In this episode of Direct Approach, Darnell Self shares leadership insights on sustaining momentum in direct selling. From the difference between growth and momentum to the role of culture, trust and simple systems, this executive conversation explores how direct selling companies can build long-term success while keeping the field engaged and aligned with mission and leadership.

In this special bonus episode, we're featuring a data-driven presentation from DSU Fall 2025 with Rob Sperry. Author and strategic advisor Rob Sperry shares original research on legacy leader disengagement and why experienced leaders remain one of the biggest growth opportunities in direct selling. He explains what's eroding belief, why vision matters more than hype and how companies can reengage...

In this episode of Direct Approach, Kathleen Ross shares a practical roadmap for AI in direct selling marketing. From operational AI workflows and performance marketing integration to brand storytelling and social commerce readiness, this executive conversation outlines how leaders can implement AI strategically while protecting brand voice and compliance.

In this special bonus episode, we're bringing you one of the most compelling presentations from DSU Fall 2025. Blake Mallen, Chief Strategy Officer of Herbalife, shares a deeply personal and strategic message on leading through seasons of change. From loss and reinvention to resilience and alignment, Blake explains why the messy middle is not something to escape, but the place where real growth an...

In this episode of the Direct Approach podcast, Justin Serra, CEO of MAKE Wellness, joins Wayne Moorehead to discuss direct selling growth strategy, startup execution and leadership at scale. From pre-launch planning and compensation design to culture and trust, Justin shares how modern network marketing companies can build belief, attract leaders and sustain long-term growth.

In this special bonus episode, we're bringing you a global growth-focused presentation from DSU Fall 2025.  Sol Flint, General Director of Latin America at Nature's Sunshine, explains why Latin America is one of the most underpenetrated and opportunity-rich regions in direct selling. She shares how community leadership, trust and omnichannel execution are the real growth levers, and why companies...

In this episode of Direct Approach, Anthony Varvaro, COO and CFO of InGroup, joins Wayne Moorehead to explore why data-driven leadership is essential in modern direct selling. From global scale and compensation design to balancing qualitative feedback with financial reality, Anthony shares how disciplined use of data drives clarity, trust and better decision-making.

In this special bonus episode, we're bringing you one of the most impactful presentations from DSU Fall 2025: Dan Debnam on the Human-AI Partnership Era. Founder & CEO of Inovara, Dan Debnam explains why AI is no longer just a technology shift, but a human one. He outlines the three currencies that will define the future of leadership and growth: trust, empathy and connection, and why companies th...

In this episode of Direct Approach, Buck McMurray, President of the Americas at Nu Skin, joins Wayne Moorehead to discuss rebuilding from the inside through strategy, simplicity and execution. From devices and data to global alignment and generational change, Buck outlines how disciplined focus and operational clarity drive retention, relevance and long-term growth.

In this special bonus episode, we're bringing you one of the top-rated presentations from DSU Fall 2025: Rory Vaden on the power of personal branding. New York Times bestselling author Rory Vaden shares groundbreaking data from national research that reveals why personal brands matter more than ever. You'll discover why 63% of Americans are more likely to buy from someone with an established perso...

In this episode of Direct Approach , DSA CEO Dave Grimaldi joins Wayne Moorehead to unpack the policy and perception challenges facing the channel—and how the DSA is evolving its advocacy, storytelling and strategy to meet the moment.

Join host Wayne Moorehead as industry legend John Fleming shares insights from his new book exploring how millions are redefining work. Discover why the gig economy proves flexibility and freedom are winning, how direct selling holds 10% market share of this massive shift and why simplicity has become the new gold standard. A masterclass in understanding our place in the new economy.

Join host Wayne Moorehead as Betty Perez, GM & CMO of Riman, shares how direct selling's roots are converging with today's social commerce landscape. Discover the powerful distinction between welcoming vs. targeting influencers, why brand strength drives distributor confidence and how to meet people where they're at. Betty reveals insights from Riman's $2B+ growth in Korea and US launch strategy.

Join host Wayne Moorehead as Peter Griscom, President & COO of It Works!, reveals how AI is transforming his company at scale. From customer service agents to personalized field coaching, discover the practical framework for building faster, leaner organizations. Peter shares strategies for self-funded reinvestment, reducing waste by 35-40% and creating competitive advantage through technology.

Join host Wayne Moorehead as Michael Cody, COO of Genistar, reveals why the post-gig economy is direct selling's moment. Discover the three imperatives for competitive advantage, why Return on Relationship (ROR) matters more than ROI, and the four pillars of belief that drive retention. Michael's framework offers a roadmap for leveraging our industry's unique strengths in an AI-driven world.

Join guest host Rob Sperry as Jay Dhaliwal, Founder & CEO of The Super Patch Company, reveals how he built a company from $0 to $200M in three years. Discover his data-driven approach to product innovation, talent acquisition and customer-centric growth. Jay shares insights on hiring unicorns, the economics of scale, and why 10 million customers is the north star. A masterclass in building for the...

Join host Wayne Moorehead as Oliver Dibblee, President of Xyngular, reveals how he transformed a 15-year-old wellness and weight loss company into "The Biohacking Company." Discover his strategic approach to comprehensive rebranding, product innovation and technology integration while maintaining field momentum. Oliver shares insights on data-driven leadership, risk-taking and executing bold trans...