Byer Co
Digital Rage
Digital Rage is a podcast about digital marketing, brought to you by Byer Co. We are a digital marketing agency specializing in web design, SEO, PPC advertising and more. This show will share our tips, tricks, and resources we use to boost our clients visibility online. We will share the good, bad, and ugly sides of digital marketing and keep our listeners up-to-date on the latest news. So join us as we deep dive into the world of digital marketing through our agency lens.
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Episodios
Byer-Nichols Threat Brief for April 1-15 2026 17.04.2026 4:14
Threat activity intensified as APT36, Bearlyfy, Silver Fox, TA446, TeamPCP, and UNC1069 leaned into credential theft, social-engineering lures, and quiet persistence, with several groups mixing classic phishing with browser-based exploits and cloud-identity abuse. Major exploits hit Apple, F5, Cisco, SharePoint, and NetScaler, while DarkSword, DeepLoad, and GlassWorm represented significant escala...
Why Realtors Still Need Business Cards in 2026 15.04.2026 4:12
Real estate has changed dramatically over the past few years, but one part of the business has stayed surprisingly consistent.
How PPC Search Term Data Improves SEO for Technology Manufacturers 15.04.2026 4:46
PPC search term data can give technology manufacturers a faster view into buyer language, qualification signals, and content opportunities. This article explains how paid search insights can sharpen SEO strategy for industrial and technical markets.
Why Cybersecurity Companies Need Paid and Organic Search Working Together 14.04.2026 4:23
Cybersecurity paid search and organic search work better together than apart. Security vendors, MSSPs, MSPs, security SaaS companies, and consultancies gain stronger visibility, better messaging insight, and more qualified pipeline when PPC and SEO are planned as one search system.
Paid Search for Technology Manufacturers: Capturing High-Intent Buyers Without Wasting Budget 13.04.2026 5:01
Paid search can work well for technology manufacturers when campaigns focus on high-intent buying signals, strong landing experiences, and qualified pipeline outcomes. This article explains how industrial brands can capture serious buyers without turning budget into noise.
Using PPC Search Terms to Prioritize Cybersecurity SEO Content 10.04.2026 3:41
Stop guessing. Use your paid search data to identify the exact high-intent keywords that should drive your long-term organic cybersecurity content strategy.
Product Pages for Technology Manufacturers: What Engineers and Buyers Need to See 10.04.2026 4:21
Technical buyers need data, not fluff. Learn how to structure product pages that satisfy both procurement requirements and engineering deep-dives.
High-Intent Cybersecurity Content: How to Attract Buyers, Not Just Researchers 08.04.2026 4:19
High-intent cybersecurity content helps security vendors, MSSPs, MSPs, security SaaS companies, and consultancies attract real buyers instead of low-value research traffic. The key is supporting evaluation, proof, and multi-stakeholder decision-making.
SEO for Technology Manufacturers: How Technical Buyers Search in 2026 08.04.2026 4:53
SEO for technology manufacturers works best when it reflects how technical buyers actually research complex products. This article explains how engineers, procurement teams, and executives search in 2026 and what industrial brands can do to create more useful, visible content.
AI Performance for Technology Manufacturers: What Bing Webmaster Tools Citation Data Reveals About Content Visibility 06.04.2026 4:48
Bing Webmaster Tools now gives technology manufacturers a practical way to see whether their content is being cited in AI experiences. This article explains what total citations and cited pages can reveal, why content structure matters, and how industrial brands can improve citation visibility for technical buyers.
Cybersecurity SEO in 2026: What Still Drives Qualified Traffic and Pipeline 06.04.2026 4:09
Cybersecurity SEO in 2026 still depends on relevance, technical clarity, proof, and buyer alignment, but the goal is qualified pipeline, not just rankings. Here is what still works for security vendors, MSSPs, MSPs, security SaaS teams, and cybersecurity consultancies.
The New Search Funnel for Cybersecurity Buyers: AI Overviews, Zero-Click Search, and Trust-Driven Evaluation 03.04.2026 4:59
Cybersecurity buyers are using search differently in 2026. AI Overviews, zero-click behavior, and trust-driven evaluation are changing how security vendors, MSSPs, MSPs, and security SaaS companies earn visibility, credibility, and qualified pipeline from search.
Byer-Nichols Threat Brief for March 16-31 2026 02.04.2026 4:48
Threat activity spiked as APT36, TA446, and UNC1069 leaned into credential theft and cloud-identity abuse, while Bearlyfy escalated politically driven ransomware. Silver Fox and TeamPCP pushed opportunistic access and data theft, and major exploits hit Apple, F5, Cisco, SharePoint, and NetScaler. Priorities for defenders include identity hardening, rapid patching, and post-compromise hunting.
Trade Show Follow-Up: Digital Sequences That Close Deals 01.04.2026 4:41
Booth conversations are just the beginning. Learn how to use digital follow-up sequences to segment trade show leads and turn interactions into opportunities.
Interactive ROI Calculators: Hook Prospects with Custom Quotes 31.03.2026 4:18
Learn how interactive calculators turn passive website visitors into qualified leads by providing immediate, personalized value through custom quote logic.
AI Content for Manufacturers: Sanity-Powered Whitepapers That Rank 27.03.2026 4:26
Manufacturers can use AI to produce stronger whitepapers, but only when subject matter expertise, technical SEO, and a modern publishing stack work together. Learn the Sanity-powered workflow.
Retargeting Reels for Manufacturers: Using LinkedIn Video to Re-Engage Decision-Makers 25.03.2026 4:29
LinkedIn retargeting gives manufacturers a practical way to stay visible to buyers who already showed interest. Learn how short-form video and reel-style creative can support long sales cycles and drive stronger middle-funnel performance.
PPC for Parts Manufacturers: How Google Ads Produces Better RFQ ROI 24.03.2026 5:10
Stop wasting budget on broad terms. Learn the precision PPC strategies that drive high-quality RFQs for parts manufacturers and machine shops.
Voice Search for Manufacturers: Show Up for Nearby Contract Manufacturing Queries 23.03.2026 5:02
Voice search is changing how B2B buyers find local manufacturing partners. Learn how to optimize for 'near me' and natural language queries to capture high-intent leads.
Byer-Nichols Threat Brief: Cybersecurity Data for March 1-15, 2026 18.03.2026 4:43
Ransomware activity in early March 2026 remained fragmented, led by Qilin with continued pressure across manufacturing, technology, and construction sectors, while small businesses made up the vast majority of victims.
Slow Websites Killing Manufacturing Leads? Fix with Edge Computing Now 09.03.2026 5:10
In this episode, we explore how slow website performance is draining leads from B2B manufacturers and why moving away from traditional WordPress setups to a modern edge-computing stack is no longer optional.
Byer-Nichols Threat Brief Cybersecurity Data for February 16-31 2026 04.03.2026 4:46
Alex and Sarah break down the latest threat intelligence, discussing the rise of large enterprise victims, the dominance of the Qilin ransomware group, and the strange case of AI-themed malware.
Personalization & Performance — Using CRM Data Inside Your Manufacturing Web App 02.03.2026 5:03
Learn how integrating CRM data into your manufacturing web app can transform a static site into a personalized, high-performance sales tool that shortens complex B2B sales cycles.
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