Byer Co
Digital Rage
Digital Rage is a podcast about digital marketing, brought to you by Byer Co. We are a digital marketing agency specializing in web design, SEO, PPC advertising and more. This show will share our tips, tricks, and resources we use to boost our clients visibility online. We will share the good, bad, and ugly sides of digital marketing and keep our listeners up-to-date on the latest news. So join us as we deep dive into the world of digital marketing through our agency lens.
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Episodios
Byer-Nichols Threat Brief for June 16-30 2026 01.07.2026 4:16
The second half of June stayed active with SETTRA ransomware bursting into the top five after 22 victims in a single week, FortiBleed dominating vulnerability headlines, and Technology climbing to the top victim sector. Large enterprises saw a sharp spike in targeting while U.S. organizations remained the most impacted.
Building an AI Marketing Operating System for Technology Manufacturers 25.06.2026 4:26
An AI marketing operating system for technology manufacturers connects positioning, source material, templates, review rules, and reporting into one specialist-guided workflow.
Byer-Nichols Threat Brief for June 1-15 2026 17.06.2026 4:31
Threat activity in early June picked up across the board, with DeadLock's sharp debut driving over a fifth of observed ransomware activity and mid-market organizations seeing a nearly 38% spike in targeting. Manufacturing held the top sector spot while retail surged to second. Shadow-Earth-066 emerged as the most concerning adversary with its rapid shift to automation-driven reconnaissance, and ac...
How AI Agents Support Long Sales Cycles in Industrial B2B 15.06.2026 3:57
AI agents support long industrial sales cycles by helping teams reuse proof, tailor follow-up assets, and keep buyer education moving without sacrificing specialist oversight.
Specialist-Led AI Content Systems for Robotics, Electronics, and Automation Brands 12.06.2026 5:01
Robotics, electronics, and automation brands benefit most from AI content systems when specialists shape the segment logic, use-case language, and proof architecture behind the output.
AI Readiness Checklist for Manufacturing Marketing Operations 10.06.2026 4:43
Manufacturing marketing teams become AI-ready when they have structured inputs, clear ownership, reusable proof assets, and defined approval rules rather than just access to tools.
AI Agents for Technology Manufacturers: Where They Create Real Marketing Leverage 09.06.2026 5:10
AI agents can create real leverage for technology manufacturers when specialists define the objectives, approved language, workflows, and review standards that keep output commercially useful.
Why AI Agents Still Need Manufacturing Subject Matter Experts 09.06.2026 4:42
AI agents move faster when manufacturing subject matter experts define fit, terminology, risk language, and proof standards before content production begins.
AI Guardrails for Industrial Marketing Teams Using Content Automation 09.06.2026 5:07
Industrial marketing teams need clear AI guardrails for claims, terminology, proof, reviews, and publishing rights if they want automation to improve output instead of creating cleanup work.
How Technology Manufacturers Can Use AI Agents Without Sounding Generic 09.06.2026 4:37
Technology manufacturers can use AI agents effectively when they anchor output in concrete applications, audience-specific language, and proof instead of broad automation claims.
Custom Sticker Printing for Packaging, Promotions, and Events 09.06.2026 4:55
Custom sticker printing helps businesses create flexible branded touchpoints for packaging, giveaways, event handouts, and product promotion when the size, material, and design are matched to the way the stickers will actually be used.
AI Agent Workflows for Case Studies, Product Pages, and Sales Enablement 09.06.2026 4:30
The best AI agent workflows for industrial brands support case studies, product pages, and sales enablement assets as one connected system rather than isolated content tasks.
Where Human Review Matters Most in AI-Generated Industrial Content 09.06.2026 5:21
Human review matters most in AI-generated industrial content wherever messaging affects trust, risk, fit, compliance, or technical credibility.
Byer-Nichols Threat Brief for May 16-31 2026 03.06.2026 4:28
Activity remained relatively routine overall, though a few ransomware groups saw notable movement. DragonForce returned to the top five most active ransomware operators after another surge in victim postings, continuing its pattern of alternating between quiet periods and sudden spikes in activity. RALord (Nova) also broke into the top five for the first time after posting an unusually high number...
Letterhead and Envelope Printing for Professional Branding 03.06.2026 4:03
Letterhead and envelope printing helps businesses present a more professional, consistent brand in proposals, invoices, legal documents, direct mail, and everyday correspondence where trust and presentation still matter.
Flyer Printing for Grand Openings, Sales, and Local Campaigns 01.06.2026 3:42
Flyer printing helps businesses support grand openings, promotions, and local outreach by giving customers a clear, portable message that can explain offers, drive follow through, and reinforce nearby marketing efforts.
Stickers and Magnets, Which One Works Better for Local Brand Visibility 29.05.2026 3:01
Stickers and magnets each support local brand visibility in different ways, with stickers offering flexible placement and magnets providing longer lasting presence on vehicles, equipment, and other repeat-view surfaces.
Posters and Banners, How to Use Both for Event Promotion 29.05.2026 4:01
Posters and banners work best together in event promotion when each format handles a different job, with banners creating long range visibility and posters adding detail in places where people have more time to read.
Flyers and Posters, How to Build a Better Local Promotion Campaign 29.05.2026 3:57
Flyers and posters help build stronger local promotion campaigns when posters attract attention in public spaces and flyers carry the take-home details that support response, sharing, and follow through.
Poster Printing for Businesses, Events, and In-Store Promotions 29.05.2026 4:40
Poster printing helps businesses and event organizers create affordable, flexible visibility for storefronts, interiors, community promotion, and point of sale messaging when the format, design, and placement are planned around how people actually view posters.
Custom Banner Printing for Events and Promotions 27.05.2026 3:28
Custom banner printing helps businesses and event organizers create clear visibility for openings, promotions, and public events when size, materials, messaging, and placement are chosen with the actual viewing environment in mind.
When Business Cards and Postcards Work Better Together for Local Marketing 22.05.2026 3:33
Business cards and postcards often work better together for local marketing because each piece supports a different kind of interaction, with business cards handling direct contact and postcards helping deliver a broader follow up message.
What Strong Digital Marketing Looks Like for Technology Manufacturers in 2026 21.05.2026 4:33
Strong digital marketing for technology manufacturers in 2026 is less about chasing channel volume and more about creating a connected system for visibility, trust, qualification, and sales support. The companies performing best tend to combine clear positioning, useful content, proof, modern infrastructure, and disciplined measurement.
Byer-Nichols Threat Brief for May 1-15 2026 20.05.2026 4:44
The first half of May was relatively routine overall, with ransomware activity continuing to heavily impact small businesses, which accounted for 79.06% of victims. Construction, retail, and financial services emerged as the most targeted sectors, while the United States remained the primary victim location at 45.08%. One notable development was the sudden emergence of Bavacai as a new ransomware-...
Building a Modern Digital Marketing Stack for Technology Manufacturers 20.05.2026 3:57
A modern digital marketing stack helps technology manufacturers connect content, conversion, measurement, and buyer experience more effectively. The right stack supports speed, trust, cleaner operations, and better coordination across long industrial buying journeys.
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