Destination Cloud

In this episode, we sit down with Robert Farazin (tvbeat) and Johan Liljelund (DanAds) to unpack how broadcasters can move beyond fragmented linear and digital advertising. We explore why unifying inventory, currencies and workflows is becoming critical, not just to unlock new revenue, but to simplify operations, enable self-serve advertising and future-proof the TV advertising business.

Forget the AI hype, your company probably isn’t ready. GenAI may boost productivity, but without reskilling your teams and putting guardrails in place, you’re going nowhere. This podcast exposes why most AI projects fail, explores the rise of agentic AI, and reveals what it really takes to scale AI that actually delivers impact.

Let’s be real, talking about tech migration isn’t exactly the most thrilling topic. But you know what is exciting? Saving millions, simplifying operations and future-proofing your business. In this episode, we cut through the noise and break down why media and entertainment companies (and others) can’t afford to sit still on their legacy systems. From hidden costs and security nightmares to missed...

"Too much data, not enough insights!" It's a common complaint we hear when working with content owners and video service providers. In their 2024 Predictions, the DPP stated, "Everyone will need a Data Strategy". Most leaders in the media industry would agree that data is an organisational asset and that, coupled with people and creative ideas, helps their business create value. This podcast discu...

Destination Cloud is back, and in this edition, our hosts Simon McGrath and Alex Borland are joined by Veena Chandran, Senior Solutions Architect at Amazon Web Services (AWS), and Chris Birkinshaw, Technology Principal at Merapar, to discuss all things AWS Personalize. With consumers expecting more from their OTT platforms, this episode explores how personalising data and deploying curated recomme...

AI needs no introduction. The implications of AI in the broadcast industry have been known and seen for a long time but perhaps never quite so prevalent as this year with the Writers Guild of America striking. On the flip side, there is huge excitement about the potential of AI and ML in enabling churn prediction, metadata enrichment, personalisation strategies, and more. In this episode, our host...

In this episode of Destination Cloud, our hosts Simon McGrath and Alex Borland are joined by Geert Vos, CTO and founder at Media Distillery, and Aiden van Latestein, principle senior architect at Merapar, to discuss all things metadata. From the origination of metadata to the content management systems along the supply and value chain – this episode will take you on a deep dive of the benefits tha...

The media and technology industry is both innovative and fast paced, meaning that no two years are the same – especially when you take into account the current economic climate and the ongoing cost of living crisis. In this episode of the Destination Cloud podcast, our hosts, Alex Borland and Simon McGrath invited TVBEurope Editor, Jenny Priestley, and Merapar’s own CTO, Klaus Seiler to peer in to...

Have you ever wondered whether Agile is the right approach for you? How about Kanban, scrum or even waterfall? With so many different disciplines available, it’s hard to know which one will be best for you. In this episode of Destination Cloud, Alex Borland, VP Strategy & Business Development and Simon McGrath, VP Strategy & Portfolio are joined by Andy Spence, Merapar’s Director of Agilit...

Is it a particle or is it a wave? Is your business operating in a ‘wagile’ way? These are just a couple of the big questions that Merapar’s own Simon McGrath, VP Strategy & Portfolio and Alex Borland, VP Strategy & Business Development are discussing on the first episode of the Destination Cloud podcast series. Joined by Matt Duhig, Co-Founder & Managing Director at FX Digital, listen...