Decoding the Shopper

Record May temperatures drive summer spending as grocery sales rise by 2.4%. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 14 June 2026. Hosted on Acast. See acast.com/privacy for more information.

Summer categories and online growth drive Irish grocery sales despite grey May skies. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 17 May 2026. Hosted on Acast. See acast.com/privacy for more information.

Grocery inflation eases as early May grey skies dampen sales of summer essentials. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 17 May 2026. Hosted on Acast. See acast.com/privacy for more information.

Will chocolate prices finally come down? Sam Hart and Jackson Woods unpack the big question facing confectionery right now: with cocoa prices falling sharply, are shoppers about to see cheaper chocolate on shelves? The answer is more complicated than it seems. From commodity buying cycles and retailer negotiations to promotions, shrinkflation, and the psychology of indulgence during difficult econ...

British shoppers hunt for deals amid Middle East uncertainty.   Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 19 April 2026. Hosted on Acast. See acast.com/privacy for more information.

Watch podcast on YouTube: https://youtu.be/ak2by4amTbg Launches create activity. Routines decide whether it lasts. In the third article of our Innovation Advantage series, we examine how advantage is protected when markets tighten and substitution rises. We look at where routine stability begins to weaken: price expectations, discount dependence, product experience, and the quiet shift toward simp...

British grocery inflation holds steady as shoppers prepare for Easter.   Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 22 March 2026. Hosted on Acast. See acast.com/privacy for more information.

Watch podcast on YouTube: The innovation advantage: How advantage can drift Incrementality ranges from -40% to +40% — even when share grows. Share gain doesn’t equal advantage. In episode 2 of our innovation series we discuss: ·       Why 50–80% price premiums can hold — if designed properly ·       How 15–25% smaller packs shap...

Watch podcast on You Tube: https://youtu.be/hn0rCMYo5YE   48% of launches reduce category spending. That’s not a typo.   Nearly half of innovation doesn’t expand the category, it redistributes spend.   In Episode 1 of our podcast series focused on Innovation: The innovation advantage: How advantage is built. We look at what happens after launch as most innovation looks good at launc...

Shoppers seek romance at home and show love for online. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 22 February 2026. Hosted on Acast. See acast.com/privacy for more information.

Christmas may be over, but the real story is just beginning. In this special episode, Andrew Walker is joined by retail experts from England, Ireland and Scotland to unpack what Christmas 2025 reveals about shopper behaviour and what it signals for 2026 and beyond. The signals are clear: Growth is harder. Shoppers are sharper. Loyalty is fragile. From HFSS legislation reshaping store layouts to th...

New Year nutrition reset: shoppers seek balance while managing budgets. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 25 January 2026. Hosted on Acast. See acast.com/privacy for more information.

Irish grocery sales hit record-breaking €1.5bn in festive spending spree. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 28 December 2025. Hosted on Acast. See acast.com/privacy for more information.

Promotions, premium own label and no alcohol options: inside Britain’s £13.8bn Christmas grocery shop. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 28 December 2025. Hosted on Acast. See acast.com/privacy for more information.

Shoppers push Irish grocery sales higher as Christmas demand ramps up. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 30 November 2025. Hosted on Acast. See acast.com/privacy for more information.

Consumers feeling the pinch but indulging in festive pick me ups. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 30 November 2025. Hosted on Acast. See acast.com/privacy for more information.

Irish shoppers get festive early with chocolate boxes and bargains driving grocery sales up 5.5%. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 5 October 2025. Hosted on Acast. See acast.com/privacy for more information.

Grocery price rises slow as retailers roll out festive deals. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 2 November 2025. Hosted on Acast. See acast.com/privacy for more information.

In this special live episode, recorded at the Alex Hotel, Dublin, Fiona Keenan (Country Lead, Worldpanel by Numerator Ireland ) sits down with Melissa Moore - retail consultant and host of The Retail Tea Break - to unpack the biggest challenges and opportunities shaping the Irish retail landscape. Hosted on Acast. See acast.com/privacy for more information.

Irish shoppers spend an additional €67.6m on groceries as golden shopping period approaches. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 5 October 2025. Hosted on Acast. See acast.com/privacy for more information.

Shoppers struggle to juggle cost, sustainability and health. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 5 October 2025. Hosted on Acast. See acast.com/privacy for more information.

How does where you live shape what you buy? And how do local brands break through to national success? In this episode of Decoding the Shopper, our experts explore the regional nuances of innovation and new product development (NPD) across Scotland, Wales, Ireland, and England. Hosted on Acast. See acast.com/privacy for more information.

Back-to-school shopping shapes Irish spending as lunchbox staples return to shoppers’ baskets. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 7 September 2025. Hosted on Acast. See acast.com/privacy for more information.

Consumers seek value as Britain heads back to school. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 7 September 2025. Hosted on Acast. See acast.com/privacy for more information.

Irish consumers enjoy a summer of racing, concerts and festivals to boost alcohol sales by €7.2m. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 10 August 2025. Hosted on Acast. See acast.com/privacy for more information.