Ellen Yin
Cubicle to CEO
We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
No dejes de visitar la web del podcast y apoyar a su creador: cubicletoceo.co
Autor
Ellen Yin
Categoría
Web del podcast
Último episodio
7 de oct. de 2026
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Episodios
223. Create an Employee Waitlist: How To Recruit & Retain Top Quality Team Members 04.12.2023 1:05:27
This conversation gave us so many revelations about what it is to be an employer! Rachel Harris, founder of the striveX umbrella of brands and Accountant_She, has recruiting, hiring, and retention down to a science. As a disrupter in the accounting industry, she not only has created a business that is growing by $100K recurring revenue every month, but is also cultivating a thriving company cultur...
Bonus: These Won't Be Public Anymore... 29.11.2023 18:14
Access cash savings, exclusive content, an off-social community for entrepreneurs, and SO much more in our annual membership, The C-Suite! Join us today: https://ellenyin.com/csuiteGet our 12 Days of Christmas flash deals in your inbox daily from Dec. 4th - Dec. 15th when you sign up at https://ellenyin.com/12daysSam Vander Wielen's episode: https://link.chtbl.com/khQpUM3WAccess the transcript of...
222. Replace Work-Life “Balance” With Work-Life “Harmony” To 6X Your Revenue 27.11.2023 53:41
I’ve always felt “work-life balance” is an unrealistic expectation to strive for because different seasons require different priorities, so I usually opt for the goal of ‘work life harmony’ instead. Today’s guest shares the same sentiment. Tina Wells, founder of RLVNT Media and WNDR LN, launched a successful market research company at age 16, has published more than 15 books over the course of the...
Bonus: Only Our Email List Will Get These Deals 👀 22.11.2023 5:49
Sign up to receive our 12 Days of Christmas emails at https://ellenyin.com/12daysWe can't wait to share these offers and discounts with you! Access the transcript of this episode HERE: https://otter.ai/u/l34j_0dcHqmTGvbbCem09-mKTGk?utm_source=copy_urlIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications...
221. How, Why, & When To Niche Down To Bring In The Big Bucks 20.11.2023 1:07:02
“You need to niche down” is advice we’ve all heard a thousand times, but rarely are there answers to the how, when, and why? Here to disclose the secrets of choosing a successful niche that brings in the big bucks is Eman Ismail - a copywriter who went from writing anything for anyone, to an email conversion strategist for 6, 7 & 8 figure online business owners. Eman firmly believes that niching i...
Bonus: Close More Sales With This Follow Up Strategy 15.11.2023 16:54
Thank you to our sponsor! Choose from more than a dozen languages to start learning and speaking a new language in just 3 weeks. Here’s a special, limited time deal for our listeners to get 55% off your Babbel subscription: https://babbel.com/ELLEN Special shout out to the two incredible business owners mentioned in this episode: Isabelle Sarley (@sarleycopy) Natasha Pierre (@shinewithnatasha) DM...
220. The Sales Call Structure That Converts at 100% - Listen For The Play by Play 13.11.2023 1:01:20
It’s time to supercharge your sales game! Our guest today is Dielle Charon, a 7 figure sales expert for women of color coaches who maintains an incredible 100% sales call conversion rate, making $310,000 on her last launch with a $15,000 offer. Dielle is a true practitioner of what she preaches, and she’s walking us through exactly what she does pre, during, and post call - with a play by play of...
Bonus: Want To Collaborate In 2024? Join Me In This Peer Mastermind (MixerMind) By November 21st! 08.11.2023 40:27
Experience a preview of the MixerMind at one of Linda’s open houses November 15th, 16th, or 17th! Sign up for you preferred Open House date here: https://www.lindasidhu.com/a/2147699165/HV842Z9zMeet all the qualifications and ready to skip straight to joining me as a participant in the MixerMind? Lock in your spot by November 21st for an epic 2024: https://www.lindasidhu.com/a/2147711406/HV842Z9zA...
219. Copy These Business Boundaries For Results Like 44% Revenue Increase & Sub-40 Hour Work Weeks 06.11.2023 52:04
Master the art of being un-mess-with-able in your service-based business from a true boundary (and social media) queen, Becca Booker of Homemade Social! Becca has clear & firm boundaries set on her calendar, phone, email, social media, client contracts, and even with her team. Having all of these boundaries may seem scary or restrictive at first, but it actually allows her to do better work for he...
Bonus: Want To Attend OR Host an In-Person Conference in 2024? Here's What You Need To Know 01.11.2023 31:30
Use code 'ELLEN' to get $100 off your ticket to Laylee Emadi's Creative Educator Conference - January 15th-17th 2024 in Dallas Texas! Get your ticket NOW: https://creativeeducatorconference.comConnect with Laylee and her team at @creativeeducatorconference on Instagram! Access the transcript of this episode HERE: https://otter.ai/u/otd4Hh2g3Q5EacFvoX3XINRIL-4?utm_source=copy_urlIf you enjoyed toda...
218. [Q3 2023 Income Report] What Did Taking A Month Off Do To The Business Bottom Line? 30.10.2023 7:18
This is a free preview of Revenue Report Files: an audio archive of five years of Cubicle to CEO’s quarterly revenue reports, from 2020 through 2024. Each episode breaks down our company’s profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at cubicletoceo.co/revenuereport Learn more about your ad choices. Visit megaphone.fm/ad...
Bonus: I Tested Emailing My List 6x In 2 Days - Did It Increase Sales? Here's The Results 25.10.2023 19:18
Enter to win a $4,999 travel credit from G Adventures by October 31st (valid for US listeners only): https://gadventures.com/wishlist Listen to Kirsten Roldan's full episode detailing her email marketing strategy: https://link.chtbl.com/HSZCGZAjAccess the transcript of this episode HERE: https://otter.ai/u/VBEfgQ--uTuMOrzBz_WTaJd5Hfo?utm_source=copy_urlIf you enjoyed today's episode, please: Leave...
217. The Line-By-Line Email That Made $24K From A List Of 500 Subscribers 23.10.2023 1:01:19
Sign up for your FREE ticket to Rise Together, a 5 day virtual event from Oct 30th - November 3rd: https://ellenyin.com/risetogether Enter to win a $4,999 travel credit from G Adventures by October 31st (valid for US listeners only): https://gadventures.com/wishlist We love a woman with a strong stance on marketing, and today’s guest does not disappoint. Kirsten Roldan is a firm believer that mill...
Bonus: Create A High-Converting Case Study With Us In The Next 30 Minutes! 18.10.2023 40:03
Joining me today is my friend, Brittany Herzberg. Brittany is the SEO and Case Study copywriter service providers call when they want to show up as the answer to a Googled question. Since our Monday episodes on the podcast always feature a guest case study, I thought it would be useful for Brittany to walk us through her proven process for how to create a powerful case study of your own. You can a...
216. Create Your Own Holiday To Boost Sales! This ‘Anti-Black Friday’ Campaign Made $70K Without Social Media 16.10.2023 56:17
Amazon created their own holiday with Prime Days - so why can’t small businesses? Holly Haynes had the same thought; she was tired of competing against massive brands for advertising space during the Black Friday/Cyber Monday craze, and being stressed about launching when she’d rather be spending time with her family. Thus, her end of year ‘Anti-Black Friday’ campaign was born - a launch driving p...
Bonus: MetriTalk On Successfully Launching, Producing & Growing A Podcast Show (with Top 1% Podcast Hosts) 11.10.2023 43:14
Today’s bonus episode is a replay of my guest appearance on Metritalks, a monthly roundtable series with creators & marketing experts hosted by Metricool - our favorite one-stop shop for social media management. This MetriTalk focused on all things launching, producing and growing a podcast show. To sign up for your forever free Metricool account + try any premium features free for 30 days, go to...
215. 4X Your Number Of Speaker Bookings By Repurposing Podcasts In Your Pitches 09.10.2023 59:58
You’ve heard you need to repurpose your content countless times before, but we doubt you’ve thought to use your podcast content for this purpose. Joining us today is Kim Rittberg, ex-media exec at Netflix, Us Weekly, and People Magazine, and host of The Exit Interview. Kim’s case study reveals her unique strategy for booking more paid speaking engagements by creatively positioning her existing pod...
Bonus: What Would You Repeat & Remix In Your Business? LIVE Answers From Make Your Mark 2023 04.10.2023 24:21
Thank you to everyone who shared such brilliant business remix + repeats: Christina Lenkowski @publicityxchristina Cindy McGhee @cindy.mcgheecpa Katy Widrick @kwidrick Yasamin Salavatian @yasaminsalavatian Dr. Julia Colangelo @drjuliacolangelo Mikki Wilson @mikconnectsdots Allison Jordan @betterbellytherapies Belinda Rosenblum @ownyourmoney Tania Bhattacharyya @taniabhat Jaclyn Mellone @jaclyn_mel...
214. Her Campus Increased Brand Partnerships Revenue By 10,000% With This Innovative Free Marketing Summit 01.10.2023 59:41
Our guest today is a true trailblazer in the world of media and marketing innovation. Meet Windsor Western, co-founder of media giant HerCampus Media and its umbrella brands, including GenZology - a Gen Z Marketing Summit series that's not only established HerCampus as the go-to thought leader on youth marketing, but has also catapulted their brand partnership revenue growth by a jaw-dropping 10,0...
Bonus: How We Jumped Nearly 100 Spots On The Podcast Charts With Live Events 27.09.2023 24:21
Get a behind the scenes look at our time at Make Your Mark Live in Dallas: https://www.instagram.com/reel/CxoB25XvEZg/?igshid=MWZjMTM2ODFkZg==Our takeaways from Podcast Movement: https://link.chtbl.com/QZWrmq97Linda Sidhu's personality quiz funnel episode: https://link.chtbl.com/9i_s2XIRWhat's your signature CEO style? Take the quiz: ellenyin.com/quizAccess the transcript of this episode HERE: htt...
213. Freely Changing Your Business Model Without Wrecking Financial Stability 25.09.2023 50:44
Our guest today is already a seasoned expert at change, despite only being in her early 20s. Just before her freshman year of college in 2019, Shyne Webster created her business, Designed by Shyne - a passion project turned clothing brand. But as her business acumen grew, she transitioned into a full-time brand design freelancer and eventually agency owner, offering brand strategy, 1:1 coaching, a...
Bonus: We're Giving Away (TWO) $1,000 Cash Grants to Grow Your Biz! 20.09.2023 7:49
APPLY FOR OUR CUBICLE TO CEO X NORBY GRANT BY OCT. 3: https://cubicletoceo.nor.by/ Sign up for our weekly test messages: https://ellenyin.com/superfanAccess the transcript of this episode HERE: https://otter.ai/u/CXlDtKEtJ2mPqORy2mAN2J6HLeU?utm_source=copy_urlWhat's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating a...
212. Trade Show Secrets: How A New Brand Sold $200K In One Weekend With No Products 18.09.2023 1:02:33
This sister duo turned a dream and a shoestring budget into a trade show triumph! Picture this: Becca Stern and her sister Jess invested $25,000 AUD of their savings to start their business, Mustard Made - a line of colorful vintage inspired lockers with a cult following and celebrity fans. They took a big risk right off the bat, deciding to test the viability of their new business at a trade show...
Bonus: 7 Surprising Podcast Growth Tips from Podcast Movement 2023 13.09.2023 30:18
Subscribe to our YouTube Channel! https://www.youtube.com/c/CubicletoCEOListen to our exclusive interview with Amy Porterfield HERE: https://link.chtbl.com/UIVj9PTbAccess the transcript of this episode HERE: https://otter.ai/u/In0VyktpR0RGHSho-_K1VOXzTU4?utm_source=copy_urlWhat's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive revi...
211. 'Best Of' Customer Feedback: 7 Tips for Effective Testimonials, Market Research + Retention 11.09.2023 47:07
This is our final week of featuring gems from past guests before we resume our regular Monday case study interviews. We’ve compiled the “best of” pitching, lead generation, conversions, and customer feedback advice into four themed roundups. This fourth and final roundup in the series features 7 must-try customer feedback tips; I’ll introduce each soundbite with the name of the guest and the origi...
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