Creative Health Tech

What happens when an operational leader becomes the creative voice of a company? Andrea Womack, Chief Content Officer at Psych Hub, joins Felippe Silveira and Raff Marques in this episode to share how her background as COO helped her build bridges between structure and storytelling. From developing evidence-based training to creating content that feels deeply human, Andrea reveals how collaboratio...

How can storytelling make mental healthcare more human? In this episode of Creative Health Tech, we sit down with Kelsey Chacon, Content Manager at Rula, to explore how storytelling can build trust, break stigma, and make care more accessible. Kelsey shares how her personal experiences inspired her work in mental health communication — and how Rula’s empathetic approach connects patients, provider...

How do you create digital content that truly supports mental health—not just talks about it? In this episode of Creative Health Tech, we talk to Danielle Kosecki, Senior Director of Content Design at AbleTo, a leader in virtual mental health care. Danielle shares how her team blends journalism, UX writing, and clinical collaboration to design experiences that are accessible, empathetic, and eviden...

Medtech founders often lead with data, but it’s usually their story that inspires trust and drives impact. In this episode of Creative Health Tech, Raff and Felippe sit down with Kelly MacDonald, founder of BraveTale, to explore the fine balance between technology and humanity in medtech branding and positioning. Kelly shares why personal purpose and storytelling are critical for founders, how bra...

Working in health tech often feels like navigating a minefield: every decision is weighed against risks to the company, patients, and a bunch of other stakeholders. In trying to avoid mistakes, we can end up with overly cautious, even frustrating digital experiences. In this episode, we sit down with Adam Bunke, a seasoned design leader with deep experience across both startup and enterprise healt...

In this episode of Creative Health Tech , Felippe and Raff sit down with Jeff Hortman, SVP of Marketing at Well , to unpack how true personalization is reshaping digital health engagement. Jeff shares lessons on how Well applies gamification and incentives to drive real outcomes, and why storytelling and user research are foundational to Well’s marketing strategy. We dive into: Why effective perso...

How do you build a brand that feels welcoming, inclusive, and human—especially in health tech? In this episode, we chat with Winnie Hefner, Creative Director at Equip Health, about the power of visual storytelling in healthcare. Winnie shares insights on evolving Equip’s branding to reach both kids and adults, the role of diversity in design, and how creative teams can navigate challenges while st...

Join hosts Felippe Silveira and Raff Marques as we uncover how strategic creativity is shaping the future of health tech. In our very first episode, we’re discussing human-centric design in mental health tech. Our guest, Annamaria Greco, Head of Design at Koa Health, shares her journey from advertising to mission-driven health tech, the challenges of designing for sensitive user needs, and the rol...