Creating The Greatest Show

Our special guest today is Mike Montague, a professional podcaster, speaker, writer, & game show host at Playful Humans and VP of Community Engagement at Sandler. Mike shares his insights on podcasting, emphasizing the importance of 'tent poles' - knowing the beginning, middle, and end of the show. These tent poles allow for flexibility and improvisation while ensuring the podcast is structure...

Our special guest today is Lindsay McGuire, the Associate Director of Content & Campaigns at Goldcast and host of the event series Donuts & Demand. Join Lindsay and our host Casey Cheshire as they delve into strategies such as polls and giveaways to increase audience engagement and the importance of creating content that caters to the audience's interests. Lindsay highlights her love for t...

Our special guest today is Travis Lachner, CEO and Creative Director of Beast Node and host of The B2Beast Podcast. Join Travis and our host Casey Cheshire as they delve into the art of podcasting, emphasizing the importance of making shows entertaining as well as informative. Travis shares insights about preparing guests for interviews, creating engaging segments, and utilizing podcast episodes a...

In this episode, Casey chats with Lindsay Tjepkema, CEO and Co-Founder of Casted, a podcast and video marketing platform built for B2B marketers. They discuss the importance of human connection in podcasting, the influence of AI, and the relevance of high-quality metrics in knowing your audience. Lindsay emphasizes the importance of an authentic and audience-focused approach in podcasting, rather...

Our special guest today is Dr. mOe Anderson (Monica "mOe" (Frazier) Anderson, DDS, DBA, FICD), the host of The Perpetual mOetion Podcast. In this episode, she shares her experiences as a podcaster and a passionate public speaker. She highlights the importance of having quality, open-minded podcast guests who provide value and empower people. Dr. Anderson stresses that her objective is to educate l...

Today, we have a special guest—a business leader, serial entrepreneur, and passionate storyteller. Meet Anna Ratala, the Founder & CEO of Zvook, a cutting-edge podcast advertising platform designed for the modern marketer. Zvook, inspired by storytellers and driven by AI, enables brands to effortlessly discover relevant podcasts and book host-read ads with a few clicks—no sales calls or budget...

Our esteemed guest today is Vinay Koshy, a podcasting veteran with over 400 episodes on his show, Predictable B2B Success. He's also the founder of Sproutworth, helping B2B companies boost revenue growth by converting customer interviews into compelling case stories. In today's episode, we'll delve into essential topics like listening skills, navigating disagreements, and the revealing power of st...

Our featured guest for today is a seasoned entrepreneur, a proficient marketer, and a successful investor with a track record of launching and managing thriving startups. Please welcome Adam Robinson, the Founder and CEO of Retention.com and the host of the ​​10 Years in the Making Podcast. Takeaways: Start your podcasting journey by asking meaningful questions. Aim for insights that either provok...

Our esteemed guest today is Susan Diaz. As a highly accomplished entrepreneur, she is the Founder & CEO of C+P Digital, an innovative full-service AI agency with a primary focus on strategic marketing solutions. Susan is not only a successful business leader but also a published author, having written the insightful book titled "UNboring: Take your Content Marketing from Blah to Brilliant." In...

Today, we're joined by an accomplished serial entrepreneur, a prominent figure in the podcasting realm, and a recognized thought leader. In recent years, she has earned accolades such as two Top 30 Under 30 awards, the Veuve Clicquot Bold Future Award, and the Women in Content Marketing Award. Let's extend a warm welcome to Fatima Zaidi, the Founder & CEO at Quill Inc. and CoHost. Notable Life...

Welcome, listeners! Today, we're diving into the world of entrepreneurship and storytelling with our extraordinary guest, Nick Capozzi, the Co-Founder of Social Social and SpliceVideo. A true master in sales, marketing, and video content creation, Nick, alongside our host Casey Cheshire, will unravel the secrets of compelling B2B storytelling and the art of enriching narratives with visual magic....

Today, we are honored to host a distinguished guest: Jess Cook, a mastermind in the realm of content marketing. With an impressive track record working with renowned brands such as Eggo, Rice Krispies, Blue Cross, Cottonelle, and McDonald’s, she brings over 15 years of expertise to the table. Jess has seamlessly transitioned from a creative director to a content marketer and strategist. Not just l...

Today, we are honored to welcome two exceptional professionals and dedicated Entrepreneurs’ Organization (EO) members. Brace yourselves for a special episode delving into the heart of EO, its chapters, and the art of crafting captivating chapter podcasts. First in the spotlight is Sarah Tourville, an entrepreneur extraordinaire and a global PR pro. As the Communications CoBoard Chair at the EO Atl...

Our special guest today is a true master of storytelling and a dedicated advocate for personal growth. As a storyteller, StrengthsFinder Coach, professional keynote speaker, author, and Host of the Your Stories Don’t Define You, How You Tell Them Will Podcast. Sarah possesses a unique talent for helping individuals unearth their most impactful narratives. With a passion for empowering others, Sara...

Today, we have a distinguished guest with us, Jeff Pedowitz, who is not only a serial entrepreneur but also a prominent figure in the fields of marketing and sales. He holds the prestigious title of a Forbes best-selling author for his book " F The Funnel ," and he has recently released his latest work, " AI Revenue Architect ." In addition to his writing achievements, Jeff is a seasoned podcaster...

This special guest is a serial entrepreneur and seasoned podcaster who has been featured in Forbes, Inc., Entrepreneur, and many more. Mike Malatesta is the creator and Host of How’d It Happen , Author of Owner Shift, and Dream Exit Expert. Mike joins Host Casey Cheshire for a takeaway-packed discussion on the importance of satisfying your own curiosity through your podcast, common guest introduct...

Our special guest today is a visionary storyteller, a cross-functional creative, and a podcast architect. Nolan McCoy is the mastermind behind the Demand Gen Chat Podcast and Head of Video & Creative Content at Chili Piper.  Nolan joins Host Casey Cheshire to delve into how to create and repurpose authentic content, how to ensure your content resonates with the target audience, and the benefit...

On August 15th, 2023, a massive announcement was shared with the podcast world; Descript acquired Squadcast. Given the importance of this news, guest host Sam Guertin jumped behind the mic to speak with the best person to help break it down. Arielle Nissenblatt is the Community Marketing Manager at Descript and the Host of both Trailer Park: The Podcast Trailer Podcast and Feedback with Earbuds. A...

Our special guest today is a seasoned podcaster, a marketing thought leader, a content strategist, and a customer experience storyteller. Randy Ksar is the Head of Content & Influencer Marketing at Uniphore and Host of the Conversations That Matter Podcast. Join us as we uncover his podcasting insights, his passion for meaningful conversations, and his commitment to crafting engaging experienc...

Today we have an extraordinary guest! He's a seasoned podcaster, thought leader, speaker, and Marketing Team Lead at VanillaSoft. Meet Ollie Whitfield, the Co-Host of The 0 to 5 Million Podcast . Ollie explores his podcast production journey and shares numerous strategies for captivating your audience. He also reveals the techniques he and his team employ to maintain a lively and enjoyable podcast...

Our special guest for today is Ashley Hamer, a renowned science communicator, writer, speaker, editor, award-winning podcaster, and podcast influencer. Furthermore, her outstanding work has been showcased in esteemed publications such as USA Today, Time Magazine, and Cosmopolitan. Currently, she serves as the Managing Editor at Descript, an AI-powered audio and video editing app. Ashley focuses on...

Our special guest for today is Deirdre Tshien, a seasoned serial entrepreneur who boasts an impressive track record of founding and leading seven successful businesses across five industries in the past nine years. Deirdre is not only the author of the Honey Trap Marketing book but also the host of the Grow My Podcast Show . Furthermore, she is the Co-Founder and CEO of Capsho, a groundbreaking AI...

Today’s guest is a seasoned sales & marketing leader, podcasting thought leader, coach & consultant. Trent Anderson is the Head of Podcast Publisher Partnerships at Podchaser and currently hosts an internal podcast, although he previously hosted the Norton Norris Podcast . Trent discusses how to be a great podcast guest, what goes into designing a successful podcast, and the basics of podc...

Today’s guest is an entrepreneur, sales leader & thought leader. Nicholas Thickett is the Managing Partner at Alignd and the Co-Host of The B2B Power Hour . Nicholas shares the important role stories play in learning, how to find the right guests to provide value to your audience, and the basics of running a successful live show. Takeaways: It’s easier to learn soft skills in fields like sales...

Not every podcast comes about as a result of a calculated effort to grow sales. In some cases, rich natural conversations become so valuable that recording them is a no-brainer. Even without intensive effort to grow and promote, you can create a listening experience that is irresistible to tune into. Find out how to create a value-filled podcast from Melissa Moody, the CMO of Gated and the Host of...