Conversion Sciences

https://youtu.be/iVVZW5GUnlg Stop building GA4 reports. Conversational analytics lets digital marketers ask plain-English questions of their data and get answers. Free prompt kit inside. This is the third presentation in our Pocket Conversion Scientist® series. Your Website Knows More About Your Prospects Than You Think You just can't hear it yet. Every session, every channel, every dropped form,...

https://youtu.be/0Wdd0t9kpX4 There is a fundamental disconnect in our organizations that is showing up in our ad campaigns. One team creates and manages the ads, Meta ads, Google ads, Bing ads. The landing pages from which the ad team chooses were created by another team, the web team. The ad team has one priority: increase traffic and demand that generates revenue. The web team has a number of go...

https://youtu.be/iV7QiA0rG40 Audio Podcast AI can write website copy that outperforms 80% of what is online today. You just have to teach it who it is writing for. In this episode of Intended Consequences, Conversion Sciences founder Brian Massey shows you how to use AI to generate website copy that actually converts. The secret is not a better prompt. It is writing for the four ways people make b...

In a recent conversation, Brian Massey and Andy Crestodina explored the shifting landscape of digital marketing as Artificial Intelligence (AI) becomes the "third partner" in the relationship between brands and customers. This shift is fundamentally changing the purpose of a website—from a destination for human eyes to a critical knowledge source for AI training. As AI models like ChatGPT and Gemi...

Emotions drive conversions — and in this episode of Intended Consequences, Brian Massey sits down with Joe Putnam, founder of Conversion Engine, to explore how top-performing ecommerce brands are using AI CRO strategies to scale faster, test better, and connect more deeply with their customers. You’ll hear how Joe’s team analyzes customer reviews at scale to uncover emotional triggers, how they te...

In this episode of Intended Consequences, Brian Massey sits down with Deborah O’Malley, founder of GuessTheTest.com, to explore the fast-changing world of AI in experimentation — from A/B testing myths to the ways AI is already changing how digital marketers approach conversion optimization. And yes, they really do debate whether AI will kill our creativity. 🎧 Listen to the full episode here: Rea...

Google’s document leak uncovered surprising connections between conversion rate optimization (CRO), search engine optimization (SEO) and user experience (UX). Listen in as Conversion Scientists® Joel Harvey and Brian Massey talk about these connections and what they mean for optimizers.  Subscribe to the Podcast iTunes | Spotify | RSS All Episodes   TLDR Summary The Interplay of CRO and SEO (01:00...

Conversion rate optimization (CRO) is important at every stage of your business. But if you have a low-volume site, you may not be able to do the A/B testing that is the hallmark of so many CRO projects. Here are conversion optimization techniques that work no matter where you are on the CRO spectrum.  Subscribe to the Podcast iTunes | Spotify | RSS All Episodes TLDR Summary Different types of CRO...

When CRO and SEO work together, there is a cycle of increasing advantages, according to technical search engine marketer Jason Fisher. Find out how Jason combines SEO and CRO for a one-two punch that delivers results. Jason Fisher and Brian Massey Subscribe to the Podcast iTunes | Spotify | RSS All Episodes   What if you were Google Search’s therapist? You would be tasked with understanding the mi...

Technically, a “bounce” is a visitor that looks at only one page, or a visitor that spends an embarrassingly short time on the page. Keep reading to find out how to reduce bounce rates. A bounce is any visit for which the visitor only looks at one page and does not interact with it. This sounds truly unfair as someone may spend minutes on your blog post or landing page, and still be counted as a b...