Content Operations

In episode 60 of The Content Strategy Experts Podcast, Elizabeth Patterson and Gretyl Kinsey discuss content reuse, how it specifically applies to DITA,  and how it can benefit your organization. “So often we see companies wasting a lot of time copying and pasting. This idea of reuse saves time and money, and then it also helps to maintain that consistency across your organization.” —...

In episode 59 of the Content Strategy Experts Podcast, Alan Pringle and Kaitlyn Heath discuss how you can apply the Learning and Training specialization to your content. I think the conditional processing is a huge benefit as well. You can have a lot more interactivity built in without that human interference. — Kaitlyn Heath Related links: DITA Learning and Training (podcast) DITA for learning co...

In episode 58 of the Content Strategy Experts Podcast, Elizabeth Patterson and Sarah O’Keefe discuss how to unify content after a merger. In terms of pushback or in terms of change management, what we have to do is ask, “What does this other team do really well that potentially is going to be asked to change tools? How do you do this well?” And position the change as an opportuni...

In episode 57, Sarah O’Keefe and Bill Swallow look at content strategy across different disciplines and how an enterprise-level content strategy can grow from departmental efforts. Related links: Defining a content strategy The Scriptorium approach to content strategy Content strategy patterns in the enterprise Twitter handles: @sarahokeefe @billswallow Transcript:  Sarah O’Keefe: Welc...

In episode 56 of the Content Strategy Experts Podcast, Gretyl Kinsey and Alan Pringle discuss how to calculate return on investment for your content strategy even if you’ve never measured anything before. Related links: Content strategy ROI (podcast) Back to school: measuring content strategy ROI XML ROI calculator  Twitter handles: @alanpringle @gretylkinsey Transcript:  Gretyl Kinsey:    ...

In episode 55 of the Content Strategy Experts Podcast, Elizabeth Patterson and Sarah O’Keefe discuss Scriptorium’s approach to content strategy. Related links: The Scriptorium approach to content strategy Twitter handles: @sarahokeefe @PattersonScript Transcript:  Elizabeth Patterson:      Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Script...

In episode 54 of the Content Strategy Experts podcast, Elizabeth Patterson interviews Sarah O’Keefe and Alan Pringle about what’s changed and what hasn’t changed in content over the years. Related links: Scriptorium 20th anniversary 20th anniversary and web site updates Twitter handles: @billswallow @sarahokeefe @PattersonScript Transcript:  Elizabeth Patterson:    Welcome to the...

In episode 53 of the Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow discuss rebranding as a business case for smart content. How can you make sweeping branding changes as quickly and as painlessly as possible? Related links: XML business case calculator  Smart content for marketing: automated rebranding Twitter handles: @billswallow @PattersonScript Transcript:  Elizabeth P...

In episode 52 of the Content Strategy Experts podcast, Gretyl Kinsey talks with Mark Gross of DCL about content conversion. They explore some of the use cases they have seen and what partial conversion looks like. Related links: Making the most of your conversion to XML, part 1 Making the most of your conversion to XML, part 2 About special guest, Mark Gross: Mark Gross, President of DCL , is a re...

In episode 51 of the Content Strategy Experts podcast, Elizabeth Patterson and Gretyl Kinsey talk with vendors at the CMS/DITA North America conference about how they have seen DITA evolve during their time in the industry. This is part two of a two-part podcast. Interviewees: Ulrike Parson, Parson AG Tulika Garg, Adobe Divraj Singh, Adobe Radu Coravu, SyncroSoft Val Swisher, Content Rules Related...

In episode 50 of the Content Strategy Experts podcast, Elizabeth Patterson and Gretyl Kinsey talk with attendees at the CMS/DITA North America conference about how they have used DITA in their career and the challenges they have overcome. This is part one of a two-part podcast. Interviewees: Greg Stauffeneker Jacqui LaLiberte James Clyburn Larry Kunz Twitter handles: @PattersonScript @gretylkinsey...

In episode 49 of the Content Strategy Experts podcast, Bill Swallow of Scriptorium and Stephani Clark of Jorsek discuss the value of structured authoring and building a business case for it.   Related Links: easyDITA.com easyDITA ROI calculator  Scriptorium XML business case calculator DITA North America is almost here! See Stephani Clark of Jorsek and Scriptorium consultants present at CIDM...

In episode 48 of the Content Strategy Experts podcast, Alan Pringle, Sarah O’Keefe, and Bill Swallow discuss the importance of using open file formats in your digital transformation. How does content strategy fit within digital transformation? Twitter handles: @alanpringle @sarahokeefe @billswallow The post Open file formats in your digital transformation (podcast) appeared first on Scriptor...

In episode 45 of the Content Strategy Experts podcast, Alan Pringle, Sarah O’Keefe, and Bill Swallow discover the unexpected places where organizations are using smart, structured content. Related links: 2019 trend: Smarter content in unexpected places Rebranding as a business case for XML InDesign XML for well-designed print layouts Highly designed content (podcast) DITA adoption beyond pro...

In episode 44 of The Content Strategy Experts podcast, Bill Swallow and Sarah O’Keefe take a look at several definitions of “content strategy”. Do they work? Are they accurate?   Content strategy definitions: The purpose of content strategy is to create meaningful, cohesive, engaging, and sustainable content that attracts the company’s target customers. – Kruse Control, Inc. Great...

In episode 43 of the Content Strategy Experts podcast, Gretyl Kinsey and Alan Pringle discuss how and when to identify the proper tools for developing and managing content. Related links: Content strategy pitfalls podcast: tools (transcript) Tools are not a content strategy  Tools, the content strategy killers Twitter handles: @alanpringle @gretylkinsey The post Tools selection podcast appeared fi...

In episode 41 of the Content Strategy Experts podcast, Alan Pringle, Bill Swallow, and Sarah O’Keefe identify the obvious (and not-so-obvious) stakeholders of content strategy processes: who should have input on a project and why? Related links: Content strategy requirements: real or fake? Content strategy step one podcast ( transcript ) Twitter handles: @alanpringle @sarahokeefe @billswallo...

In episode 40 of the Content strategy experts podcast, Sarah O’Keefe, Bill Swallow, and Gretyl Kinsey create a food-themed facade for content strategy. Abundant potluck metaphors illustrate some of the most important content strategy decisions. Related links: Dessert picture 1 Dessert picture 2 Twitter handles: @sarahokeefe @gretylkinsey @billswallow The post Potluck strategy podcast appeare...

In episode 39 of the Content strategy experts podcast, Bill Swallow briefly interviews attendees and vendors at LavaCon 2018 about trends, challenges, and take-aways from the conference.  Thank you to Jack Molisani, Jodi Shimp, Christina Brunk, Alyssa Fox, George Bina, Dave Kerfoot, Caroline Couvrette,  and Liz Fraley.   Related links: Content (conference) strategy podcast ( transcript ) Lava...

In episode 38 of the Content strategy experts podcast, Kaitlyn Heath and Gretyl Kinsey discuss the beginning steps in implementing a new content strategy. Read the Full transcript of Content strategy step one podcast. Related links: Battling content strategy inertia podcast ( transcript ) Get that content strategy funding: show them the money Content strategy failure podcast ( transcript ) Twitter...

In episode 37 of the Content Strategy Experts podcast, Alan Pringle and Sarah O’Keefe teach you how to ensure your content strategy fails. From experience, they give examples of exactly what makes a content strategy unsuccessful. Related links: Battling content strategy inertia podcast ( transcript ) Content strategy pitfalls podcast: risk management ( transcript ) Twitter handles: @alanprin...

In part two of two, Lightweight DITA (LwDITA) committee co-chairs, Carlos Evia and Michael Priestley, elaborate on LwDITA’s development, including use scenarios and user testing. Related links: Lightweight DITA podcast: part 1 ( transcript ) Creating Intelligent Content with Lightweight DITA, By Carlos Evia Content strategy pitfalls podcast: risk management ( transcript ) Twitter handles: @g...

In part one of this two-part podcast, Carlos Evia and Michael Priestley talk to Gretyl Kinsey about Lightweight DITA (LwDITA): how it was conceived, the target audience, and the problems they hope it will solve. Look out for part two on September 10th. Related links: Lightweight DITA: An Introduction Version 1.0 Taking the DITA troubleshooting topic for a spin DITA is everywhere podcast  ( transcr...

In this podcast, Sarah O’Keefe and Alan Pringle discuss inertia. How do you build enough momentum for big content strategy changes? Related links: A hierarchy of content needs Content strategy across the enterprise podcast with guest Alyssa Fox  ( transcript ) Content strategy ROI podcast ( transcript ) Content strategies pitfalls podcast: tools ( transcript ) Twitter handles: sarahokeefe al...

The next installment in an occasional series on how to avoid pitfalls in your content strategy. In this podcast, Bill Swallow and Alan Pringle tackle the pitfalls that occur during content migration. Related links: Content strategy pitfalls podcast: silos ( transcript ) Content strategy pitfalls podcast: change management ( transcript ) Twitter handles: @alanpringle @billswallow The post Content s...