Content Is Profit

With the decline of legacy media like newspapers and the rise of community-based businesses, newsletters have found growth. There are countless newsletters that serve every type of niche. Some make hundreds of thousands of dollars with a few subscribers while others struggle to monetize even with a large audience, and vice versa. So, what makes these wildly profitable newsletters successful? That...

In the next couple of episodes, we’ll be discussing everything about newsletters with expert Ethan Brooks. 👉 What is the right type of newsletter for you 👉 What are different ways you can monetize your newsletter 👉 How can you grow your subscriber base  And much more… This is episode 1 of a 4 part series. Enjoy! 👉 Subscribe to Content Is Profit and leave an honest review! Questions? Connect wi...

Does practice really make perfect?  There is no such thing as the perfect piece of content, but practice certainly makes “improvement”. That’s what we experienced with one of our clients, who had no experience in creating content when we started, and now steps in front of the camera with confidence and passion to share his message. But what are the elements that helped him get there? That’s exactl...

Today, more than ever it is easier to get access to people. Or at least easier to attempt contacting them. Getting them to answer is another challenge. So, how do you get them to pick up your calls? That’s what we discussed in today’s conversation. The principles behind getting the attention of your prospects and capitalizing on it. Hope you enjoy this episode as much as we did. 👉 Subscribe to Co...

Are social media platforms’ updates really in your best interest? Or are they a move to keep you hooked, consuming more, and profiting of your attention? It is no news that if something is free you are probably the product. Or, if you are an entrepreneur, you have to pay to play. In today’s conversation we explore what these changes can potentially represent for you and your business. What are the...

Podcasting is hard work. Growing an audience is even harder. When starting our podcast the goal was simple: connect with as many people on a one-to-one level as possible. Our priority was the guests. Right after the 260 episode mark we got offered to be part of the HubSpot Podcast Network, and their investment -like any other sponsor- required for us to start growing an audience. After three month...

After 300+ episodes of Content Is Profit, we have gotten quite a few compliments along the lines of… “This was the most fun podcast I’ve ever been to” “This was an incredible conversation” And my favorite; Todd Brown’s… While reflecting on what is it we do that causes this reactions on our guests, I put together my (Fonzi’s) top 3 tips for rapport-building interactions. Hope they serve you as much...

TikTok is on track to reach $12b in revenue this year. 🔥 How does that compare to other social media's early growth throughout time? 🔥 What does that mean for marketers and users of the platform? 🔥 Is this the right platform for you to leverage? This and more in today's conversation... Hope you enjoy this episode as much as we did, 👉 For more, subscribe to Content Is Profit 👉 We all grow toge...

One of the most criticized aspects of social media is its lack of authenticity, causing people to voice their concerns over the relationship between these apps and mental health. Fake status reigns all over the platforms with people posting over-filtered photos, hyped-up lifestyles, and all sorts of dopamine inducing media. That’s what this new app, BeReal is looking to fight against. Their goal i...

If you want to be an authority in your market, you need to author a book. Period. Think about it. All thought leaders in your market have published a book, if not many. Actually, you probably found out about them by reading their book. But the mere thought of writing a book is overwhelming. “I can barely write a social media caption, how am I supposed to write an entire book? Where do I even begin...

How To 5X Your Monthly Podcast Downloads Part 3 (E291) In the last episode, we continued the conversation about how to 5X your monthly downloads for your Podcast. Here are the 10 strategies we used to achieve just that. We'll be also sharing some key tools we've used and our plan for the next 3 months to 5X our monthly downloads! Enjoy! 👉 Subscribe to the Content Is Profit Podcast! Get Your Minim...

How To 5X Your Monthly Podcast Downloads Part 2 (E290) Over the next 3 episodes we are going to show you all the numbers in our show and how over the last three months we've been able to 5X the monthly downloads. The show has grown significantly over the last 3 months and we are about to break it all down. In the last episode, you heard our initial conversation with Jonathan, Head of Growth for Hu...

Over the next 3 episodes we are going to show you all the numbers in our show and how over the last three months we've been able to 5X the monthly downloads. The show has grown significantly over the last 3 months and we are about to break it all down. This episode you are about to listen to aired a few days before the second biggest event in Content Is Profit History, and served as a base for us...

What does a bootstrapped company, an early-stage startup, and a billion dollar unicorn have in common? Resources. Even though they all deal with vastly different ones, they all have to properly manage their resources in order to hit their goals. Now, Elena Hassan is someone that has dealt with marketing in all of these business stages. You could say that she started from the bottom and now she’s h...

You want traffic. Marketers want traffic. Business owners want traffic; that top-of-funnel level of attention that redirects to your business and offers which connect you with prospects. The only place you don’t traffic is on the streets. But you have nothing to worry about because the only traffic you’ll get into is the one that’s interested in what you have to say and offer. Ain’t that the dream...

In this episode we bring a special conversation we had during the Podapalooza event in which we talked about growing your business and the challenges that come throughout the journey. Today’s special guest is Diana Lidstone. An entrepreneur focused on helping coaching and consultants earn more while working less. Enjoy! Get Your Minimum Viable Content Cheat Sheet for FREE: www.contentisprofit.com...

Most people know they need to create content when it comes to marketing their business. With prospects controlling most of their purchasing journey, marketers are left to create content that positively influences their decisions. But when it comes down to creating such content, a lot of people experience friction.  What should you say to get your prospects' attention? How should you communicate it...

“Share everything of value. Give away all your knowledge” is common advice in today’s marketing world. But is it enough to become a thought leader inside a field? Is it enough to become an expert? In today’s conversation we share our thoughts around what it means to be an expert, THE expert, or a thought leader -inspired by Alan Weiss’ book, Million Dollar Consulting. Enjoy! Get Your Minimum Viabl...

For the longest time, this topic has been present. It has been the start of many things, projects, stories, and eye rolls (yes, you read that right) Over the last few weeks, the thought has been very intense and this week I made a decision. I want to try and execute on it. The results? Potentially MASSIVE. Here to something very exciting! Let's break it down! Get Your Minimum Viable Content Cheat...

What separates good marketing from great marketing? Marketing is much more than promoting ones’ products. It is the science behind influencing people into making a specific decision. And even though we believe we make most of our decisions consciously; our subconscious is consistently being influenced by marketing “nudges”: specific subtle actions that shift your decision-making. That’s what we ex...

The average lifespan of a creator’s career is 5 to 7 years. And one of the most important elements that influence this is the lack of profitability. What can you learn -and most importantly take action on- from a content creator that has stood the test of time, won multiple Emmy awards, and from an entrepreneur that has built multiple businesses? That’s what we set out to discover in today’s conve...

What makes a successful content marketing campaign? In a world where prospects dictate their own “buyer’s journey”, content has become one of the main pillars for acquiring customers. It is essential to build authority, relevancy, and most importantly, trust. That’s what we discussed in this conversation with our good friend, and B2B content marketer, Mark Raffan. Some of these conversation’s #Gol...

As an introvert, business can be overwhelming. Especially when it comes to building relationships. The thought of having to “network” is exhausting by itself, and talking to strangers is a feat all by itself. But what if you could step out of that “introverted shyness” and build the most genuine business based on real relationships rather than superficial ones. That’s what we talked about with our...

Facing challenges and growing looks different for everyone. But something stands true… To search for growth you must be willing to face risks. That’s what we explored in today’s conversation with our good friend, Christine Jewell. Some of this conversation’s #GoldenBoulders were: 🔥 The Power of Betting On Yourself 🔥 What It Takes To Build Awareness Into Your Life 🔥 The One Element Humans Can’t...

In this episode, LuisDa, shares our 6-Figure Platform presentation that was shared during PodFest 2022. In here you’ll learn: 🔥 The Intersection Between Traditional Marketing & ABM. 🔥 How To Build Your Own Podcasting Gameplan 🔥Our Podcast Structure To Build The Strongest Relationships 🔥 And Much More! Enjoy! Get Your Minimum Viable Content Cheat Sheet for FREE: www.contentisprofit.com Connect...