Content Is Profit

Ready for a content and revenue revolution?  Today we sit down with Deidre, the incredible creator and founder of Capsho (one of our favorite AI driven companies).  Get ready to be blown away as we uncover how they are building a very successful software company and how they found their secret sauce (is not what you think 😱) We chat content creation, community building, and leveraging other peopl...

Today we have the pleasure of chatting with CIP Hall of Famer Ben Wilson, a master in creating and producing captivating podcasts. One f the things that always captivated us about Ben was his meticulous research and thorough approach to his shows. It has set him apart in the industry for many years. He shows up and shares valuable insights and updates on his recent endeavors and going full time wi...

Are you looking to build your brand, establish credibility, and connect with your audience on a deeper level?  Then podcasting might be the answer for you! In today’s episode with Dave Jackson, a podcast LEGEND and host of "School of Podcasting” you'll learn how to leverage the power of podcasting to turn listeners into a thriving livelihood 💰 We talk about the importance of building multiple pod...

Do You Trust AI? We all have been playing with AI to some degree, but do you really trust it? In today's Halloween Special Episode, we debate over AI and the idea of AI being ready to include in your workflow. Join the Rangers today as we have a bit of fun while talking business! Enjoy! Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter...

Today we dive into the highly debated topic of copying content formats.  Is it a shortcut to success or a recipe for failure?  Discover the pros and cons of emulating popular content styles, like the Alex Hermozi-inspired videos, and whether they truly capture viewers' attention.  Learn why finding a unique message and leveraging influential factors are vital for creating viral content.  Today we...

In today's ever-expanding digital landscape, it's essential for businesses and content creators to stand out from the competition. One way to achieve this is by harnessing the power of association and creating a memorable brand identity. Today we dive into the concept of association and how it can lead to organic growth. Selecting the Perfect Association: The first step in creating a powerful bran...

Welcome back to the show! Today we dive into the world of content creation, AI, and the challenges faced by creators in today's digital landscape.  Carly Baker, from Hubspot, comes back and breaks down some of the most interesting trends happening in today’s content creation industry.  Join us as we explore the importance of knowing what to say when launching a podcast, the value of emotional edit...

Are you looking to grow your YouTube channel and publishing platform and expand your audience?  Ever wondered how to properly measure the success of your podcast's volume? 🤔 Today we dive into a game-changing approach to measuring volume and its impact on your audience's engagement and satisfaction.  Get ready to challenge your beliefs and discover a new perspective on content creation. Here are...

Liquid Death, a company founded in 2017, sells canned water with a brand identity that goes against conventions of the bottled water industry.  Their marketing strategy involves humorous and bizarre content, coupled with endorsements from different celebrities resonating with the company's values.  This unique approach and commitment to sustainability have enabled them to increase brand awareness...

Ready to level up your mindset and problem-solving skills?  Join us as we dive into an intense conversation with Thomas Brainsky, the ultimate super connector and strategic problem-solver. Discover how Thomas turns challenges into opportunities and shares invaluable advice on navigating chaotic events. Get ready to unlock your potential and learn the secrets to tapping into your available resource...

Have you ever wondered how successful content creators navigate through the often daunting validation (not the one you think) process? Today we into the crucial role that validation and feedback play in content success. Constantin, a passionate podcaster, shares his journey from doubting the viability of his idea to building an influential platform.  With a wealth of experiences, Constantin highli...

Today we bring on the amazing Carly Baker, Creator Partnership Manager for HubSpot Creators.  We discussed the importance of finding the right community and protecting our time in the digital world. Here 3 of our favorite #GoldenBoulders. Value over Notifications: Are you afraid of Facebook groups due to the constant bombardment of notifications?  It's important to know when to leave an online com...

Hey fam!  Today we dive deep into the world of content creation and thought leadership. And when we say deep, we say Mariana Trench Deep 🤯 Join us as we explore the challenges of keeping up with trends, the importance of authenticity in content, and the intersection between AI and human creativity.   Which is the way? You may ask 😳 Our incredible guest, Flavia Barbat, shares valuable insights on...

Today, we have the vibrant and insightful Kim Hayden joining us on the podcast. Kim walks us through her experience producing live TV shows to and her passion for systems and processes. She shares her unique approach to incorporating creativity into them. Here are some #GoldenBoulders: Intention in systems and processes. Kim reminds us of the importance of infusing intention into our systems and p...

In today's episode, we have the pleasure of hosting the brilliant entrepreneur and marketing expert, Matt Shields.  Matt brings his invaluable insights into the world of organic strategies, social media algorithms, and the power of paid advertising. Get ready to take notes because this episode is packed with actionable lessons for growing your business and expanding your podcast audience. Some we...

In today’s episode, we dive deep into the importance of balancing personal and professional responsibilities, reflecting on their own journey as professional salesmen and content creators.  Some of the GoldenBoulders uncovered today: Consistency is Key: Javier shares their struggle to find consistency in content creation before finding a process that worked for them. Consistency helps build trust...

Today we bring you part 2 of our conversation with Charbel! Today Charbel shares his insights on starting and running a business, self-financing, and navigating cash constraints while growing a company. Here are some of these Golden Boulders: Start with the end in mind: Charbel emphasizes the importance of setting clear goals for your business. Define your customer base, sales, profit, and valuati...

In a world where vulnerability and sharing one's authentic story can often lead to disappointment and judgment, it's important to understand the power that lies in observing and separating ourselves from our emotions.  Today we welcome Charbel, who shares his journey of overcoming, war, and challenges and offers practical advice on finding strength in vulnerability. Here are some of our favorite G...

Today we dive deep into the fascinating world of online collectibles and building thriving communities. Listen as we explore the value of personal belief in items, the power of community in content creation, and the principles behind successful projects in various markets.  Join us as we discuss NFTs, crypto, membership communities, and the exciting potential of “Giraffe” derivatives.  Don't miss...

Today we dive deep into the topics of overcoming imposter syndrome, making impactful decisions, and creating margin in both business and personal life.  Join us as we explore the importance of worthiness, finding the right clients, and embracing the unknown territory.  Discover practical strategies to build belief, set goals aligned with core values, and create space for new opportunities.  Get re...

Are you feeling stuck in a routine?  Has your passion for your business or creative pursuits started to fade?  Today our guest, Sherry, shares insightful tips on how to optimize your passion and reignite that spark of novelty. Get ready to unlock your superpowers and achieve transcendent success! Here are some #GoldenBoulders from today’s episode! Embrace novelty: Sherry believes that novelty is a...

Today we had the privilege of speaking with the incredible Miguel Pinto, a successful commercial real estate professional with a passion for content creation. Miguel shares his journey in the real estate industry, lessons learned from his experiences (from riding camels to making Millions in Commercial Real Estate), and the powerful impact of building strong relationships. Here are three key lesso...

Why Dominating Your Market with your Podcast Is Easier Than It Seems Are you a podcaster or considering starting your own show? The world of podcasting is booming, but with over 400,000 active shows, it's essential to stand out from the crowd. Today we dive deep into the challenges and opportunities within the industry, leaving listeners with valuable takeaways to propel their podcasts to new heig...

Today we dive into the world of podcasting and content creation. Discover the power of microclipping, editing frameworks, and outsourcing to streamline your production process. Learn how to tailor content distribution to suit your audience's preferences, remove friction, and make content publishing a breeze. Today’s #GoldenBoulders:  Discover the Secret to Monetizing Your Podcast Like a Pro! Unloc...

Creating viral and engaging content is not just getting in front of a camera and press record. Although you certainly need that to get started, there’s a lot that goes into growing your content. In this conversation with our good friend, Diego Vetencourt, he shares how he managed to start working with some of the biggest personalities in the online world such as Sam Parr and Ryan Holiday. We dive...