Nancy Ridlen, W3 Sales
Confessions Beyond the Food
Confessions Beyond the Food is a podcast about working in the Food Industry. People who work in the Food Industry have grit and lots of stories to tell. W3 Sales, a sales & marketing company, will host this podcast with their confessions on how they have a new, fresh approach and invite guests to confess their secrets to their sauce.
Autor
Nancy Ridlen, W3 Sales
Categoría
Web del podcast
Último episodio
23 de abr. de 2026
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Episodios
Preston Nguyen: Pressure, Leadership & Staying Grounded (Part 2) 23.04.2026 25:10
In Part 2 of Confessions: Beyond the Food , the conversation shifts from winning… to what it takes to sustain it. After early success, the real test isn’t talent — it’s leadership, discipline, and how you show up when people are counting on you. Preston Nguyen opens up about what it’s like leading in high-pressure environments — from running kitchens at international music festivals to working alo...
Preston Nguyen: Winning the World Food Championships at 18 (Part 1) 07.04.2026 28:10
At 18, Preston Nguyen didn’t plan on competing in the World Food Championships. He was going to volunteer. Instead, a last-minute opportunity put him in the competition — alongside his parents — going up against chefs with decades more experience… and they walked away as Rookie of the Year. In Part 1 of Confessions: Beyond the Food , Preston shares how everything changed — from a COVID pivot into...
AI Isn’t the Problem. Culture Is. - Ian Heller 26.03.2026 38:16
AI isn’t the barrier in distribution. Culture is. In this episode of Confessions Beyond the Food , Nancy sits down with Ian Heller — AI expert and Chief Strategy Officer at Distribution Strategy Group — to explore what’s really slowing adoption across foodservice, sales, and manufacturing. They unpack: • Why this AI shift is fundamentally different from past technology cycles • The growing gap bet...
The AI Confession: What Foodservice Sales Leaders Aren’t Ready to Hear - Dr Elena Park 26.02.2026 9:52
Foodservice sales has always been built on relationships. But what happens when intelligence evolves? In this episode of Confessions Beyond the Food , Nancy sits down with Dr. Elena Park, an AI strategist specializing in sales transformation, to explore how artificial intelligence is already influencing territory management, pricing strategy, commission models, and performance expectations across...
From Military to Sales Leadership: Finding Purpose After the Uniform - Shawn Porter 12.02.2026 42:10
Life can pivot on a single decision — sign the contract, board the plane, lace up before dawn. Shawn Porter’s journey spans a family legacy of military service, deployment to Iraq, and now leading one of the largest sales districts at Edward Don & Company. He shares what it was like returning home to a world that hadn’t changed — while he had — and how he learned to replace military structure...
No Sugarcoating: How Leaders Drive Alignment and Trust 29.01.2026 30:34
In this episode, Nancy Ridlen sits down with Jeanette Brick, President of iSi North America, for a grounded, no-fluff conversation on leadership built on customer truth, mentor-driven growth, and disciplined listening. Jeanette explains why learning to sell before leading marketing keeps brands from talking to themselves - and how retail instincts translate into food service, where emotional conne...
Leading Beyond Comfort 06.01.2026 37:31
When friends and colleagues get together, you’re bound to learn—and laugh. In this episode, host Nancy Ridlen, Principal at W3 Sales , sits down with Shannon Tallon, VP of Merchandising at Edward Don & Company , for a candid conversation about growth, leadership, and facing fear head-on. Shannon pulls back the curtain on the moment her promotion felt both surreal and deeply earned. Together, N...
Grit, Grace, Gratitude, And Pastries 25.11.2025 32:57
What does it take to build a national pastry brand without losing your soul—or your partner? Nancy Ridlen sits down with KRMA Foods co-founders Rachel Oostman and Marine Crile to share the real story behind their QVC debut, late-night spreadsheets, and the values that kept them grounded when things got tough. They unpack how their partnership evolved, the principles that shaped their culture, and...
The Bourbon Badass: Leadership with Heart 13.11.2025 28:51
From sales strategy to social influence — and a little bourbon in between 🥃 This week on Confessions Beyond the Food, Nancy Ridlen sits down with Anthony Salemi, VP of Strategic Sales at Ace Mart and the man behind Bourbon Badass. They talk about how the foodservice industry is evolving, what fuels his competitive spirit, and one powerful moment that brings it all back to what really matters. ...
Faith, Family, Then Food - A Frank Conversation with John Franke 30.10.2025 31:12
What happens when a chef known for speed, standards, and scaling brands decides to flip the script and live “God first, family second, work third”? We sat down with our friend John Franke—chef, leader, and founder of Franke Culinary Consulting—to talk about faith in a high-pressure industry and how convictions hold up when tickets are firing, clients are waiting, and home life is loud. John opens...
Comfort Food Crusade - Myles Powell's Food Network Survivor's Tale 24.07.2025 30:49
What happens when a civil engineer discovers his true calling isn’t in concrete and steel—but in cast iron and cornbread? Meet Myles, the founder of Myles Comfort Foods , who traded spreadsheets for skillets and built a frozen food brand that’s shaking up supermarket aisles. In this episode, Myles shares his extraordinary journey from corporate burnout to Food Network competitor to bold food entre...
Unshakable: Women’s Wisdom from the Frontlines of Foodservice, Sales & Startups 10.07.2025 24:19
Nancy Ridlen shares ten hard-earned lessons for women in foodservice, sales and entrepreneurship, drawing from her 25 years of experience navigating spaces that weren't always built for women. These personal confessions offer a roadmap for staying authentic while confronting biases and building successful careers in any industry. Embrace Who You Are Know You Will Face Challenges Understand Co...
Beyond the Sale: How Jason Morgan Earns Trust and Delivers Results 29.05.2025 25:51
What separates a top-tier sales rep from the rest? Jason Morgan, DSR of the Month at Edward Don & Company, shares how a customer-first mindset, operational insight, and strategic problem-solving helped him earn one of foodservice’s highest honors. In this episode: • How Jason uses his restaurant background to anticipate customer needs • Managing multiple roles: sales, logistics, credit &...
Work Hard, Laugh Harder: Real Strategies for Workplace Joy 07.05.2025 18:29
10 Real Things to Make the Job Fun So let’s be honest, work is work. But, that doesn’t mean it has to be boring, stressful, or something you just ‘get through’. At W3 Sales we believe that fun isn’t just a perk, it’s a part of the process. From inside jokes to team banter to real vacation and Think Tanks that spark some really crazy ideas we found that building a connected, energized culture makes...
Restaurant Visionary: Mark Brezinski's Creative Journey 17.04.2025 39:31
In this episode of Confessions Beyond the Food , listeners are taken behind the scenes with restaurant industry veteran and creative powerhouse Mark Brezinski—author of Fork Fight and the visionary behind some of the country’s most iconic dining concepts. From the early days of Macaroni Grill to the launch of Pei Wei and collaborations with brands like Pizza Hut and Velvet Taco, Brezinski has left...
Beyond The Hustle: The Raw Truth About Entrepreneurship 10.04.2025 29:31
Want the real deal on what it takes to build a successful food service business? Nancy Ridlen keeps it honest, sharing a decade’s worth of hard-earned lessons they don’t teach in business school. After landing two dream clients, she thought she’d made it—but real growth came from the unexpected twists, tough decisions, and learning to lead with clarity over people-pleasing. As an Enneagram Three “...
What’s Your Relationship Status with Food?! 25.03.2025 33:50
On this episode of Confessions Beyond the Food , Liz Oba takes us on a deliciously personal journey—from hospital dietitian to Real Food Mission Ambassador at Thomas Cuisine. Her story is filled with food love, health revelations, and plenty of myth-busting along the way. Food Was Her First Love: Growing up with adventurous-eating parents, Liz learned to try new foods without fear or pressure—whet...
Leading with Legacy: A Father-Daughter Story 25.02.2025 35:53
Bill Burden and his daughter Jennifer Rolander explore the deep connections of family, legacy, and leadership that define their business journey. Their conversation reveals how childhood experiences shaped their professional paths and the critical importance of mentorship in family-run enterprises. • Bill's journey in Burden China from childhood involvement • Jennifer's early influence...
Scaling a Chocolate Empire without Sacrificing Quality 11.02.2025 25:48
Just in time for Valentines' Day! 😍 The Real Life Willy Wonka of the Midwest, Dan Abel Jr joins Nancy Ridlen on the latest episode. Dan shares how he scaled the family business without sacrificing quality. What is so fascinating about the company history is that the Bissinger's roots go back to 1668 in Paris, France, and revolve around King Louis the XIV & Napolean Bonaparte! For...
Passion and Perseverance: Jennifer Rolander’s Culinary Journey 28.01.2025 30:35
Jennifer Rolander's journey through the food service industry reveals the importance of passion, connection, and mentorship in achieving success. Her experiences highlight the value of lifelong learning and the profound impact of fostering relationships, especially among aspiring culinary professionals. • Jennifer’s early experiences in her family's pottery business • Transitioning fro...
Successful Sales Strategies - Top 10 Ways to Kick Off Your New Year 09.01.2025 24:24
Celebrating 10 years of W3 Sales provides a platform for reflection, growth, and valuable lessons learned. Nancy delves into the importance of learning from mistakes, nurturing team culture, adapting to market challenges, and embracing failure as part of the journey. • Reflecting on the past as a critical step for growth • Importance of learning from mistakes to avoid the insanity cycle • People...
Leading a Successful Sales Firm in a People First Culture 23.12.2024 32:20
We explore the importance of relationships and a people-first culture in the food service industry with Jeff Griffiths, President of eSource Miller & our host, Nancy Ridlen. From employee empowerment to customer connections, this episode is packed with insights on creating a thriving business environment. • Discussing the journey and experiences in the food service industry • Importance of r...
Embracing Tradition in a Digital Age 05.12.2024 19:31
What if you could transform a century-old company's digital presence while preserving its cherished traditions? Caroline Webre, Ben E Keith's innovative social media marketing manager, shares her inspiring journey of revitalizing this well-established brand's online footprint. With a focus on meaningful interactions over mere follower counts, Caroline reveals her strategies for alig...
From Cake Pops to Culinary Fame: Chef David Burke's Journey 15.11.2024 44:10
How did Chef David Burke rise from a time when being a chef wasn't highly regarded to become an international culinary ambassador? Listen as we promise to reveal the secrets behind his remarkable journey. From his inventive cake pop creations to his travels across 30 countries, Chef Burke's story is a testament to passion and perseverance in the culinary world. Managing multiple restaura...
Redefining Senior Living Services with Aaron Fish 13.09.2024 27:41
What happens when you blend the precision of computer science with the heart of hospitality? Join host Nancy Ridlen in this insightful episode of Confessions Beyond the Food as she interviews Aaron Fish, CEO of Trestle Hospitality Concepts. Aaron shares how senior living communities are transforming with strategic growth, creative revenue opportunities, and elevated dining experiences to meet the...
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