Commerce Roundtable

In this session from Commerce Roundtable San Diego, Robyn Nissim, Founder of Social Proof Agency, reveals how brands can win on social by partnering with creators who truly move the needle. She shares behind-the-scenes insights from her work with major brands and explains how influencer marketing has evolved into one of the strongest channels for trust and revenue. Robyn covers everything from con...

In this live panel from Commerce Roundtable San Diego, Eric Rausch (Co-Founder, New Standard), Elizabeth Krupka (Owner, Nomadd Marketing), Taylor Holiday (CEO, Common Thread Collective), and Max Sturtevant (Founder, WellCopy) break down what it really takes to grow and operate an agency in 2025. They dig into the day-to-day decisions that keep operations healthy, how to know when it’s time to cour...

In this replay from Commerce Roundtable San Diego, the ASOM Pod takes the stage live with Jimmy Kim (CEO, eCom Email Marketer), John Roman (CEO, BattlBox), Amer Grozdanic (CEO, Praella), and Bryan MacDonald (Director of eCommerce, Oma’s Pride). They jump into the eCommerce edition of Hot or Not and unpack what’s actually working in eCommerce right now… and what’s just noise. They dive into bigger...

In this session from Commerce Roundtable San Diego, Nathan Snell, CEO and Co-Founder of Raleon, shares how brands are using AI to boost revenue, stay creative, and grow without adding headcount. Nathan walks through his six-step system for producing on-brand AI content, clears up common misconceptions, and explains why iteration and context are the new superpowers for modern marketers. With proven...

In this session from Commerce Roundtable San Diego, Ronak Shah, Co-Founder and CEO of Obvi, and Abir Syed, a fractional CFO for eCommerce brands, break down how to build a smart, scalable marketing budget. They share how to interpret key financial data, understand marketing expenses within your P&L, and use contribution margins and LTV to CAC ratios to make better decisions that drive growth....

In this Commerce Roundtable San Diego session, Bryan Cano, Head of Marketing at True Classic, shares how AI can empower teams, streamline operations, and boost profitability. He talks about his transition from managing large agency teams to leading a lean, high-performing marketing organization and how AI became the key to working smarter, not harder. Bryan explains how True Classic uses AI across...

In this powerful Commerce Roundtable San Diego session, Taylor Holiday, CEO of Common Thread Collective, breaks down how DTC brands evolved through the chaos of the COVID era and what those lessons mean for today’s marketers. From understanding how capital availability shaped eCommerce growth to adapting quickly in volatile markets, Taylor reveals the skills that separate brands that survive from...

In this session from Commerce Roundtable San Diego, Jordan Menard, co-founder of Instant Hydration, reveals how to scale CPG subscription brands fast by building growth engines that actually work. He dives into strategies for paid media, creative optimization, and keeping unit economics strong while driving real results. You’ll get actionable insights on maximizing customer lifetime value, designi...

In this Commerce Roundtable San Diego session, Curtis Matsko (CEO) and MacCoy Merkley (CMO) of Portland Leather Goods share how they turned a small garage project in Portland, Oregon into a $200 million brand built on vision, creativity, and resilience. They reveal how clear leadership, authentic storytelling, and bold marketing decisions helped shape one of the most beloved leather goods brands i...

In this session from Commerce Roundtable San Diego 2025, John Roman, CEO of BattlBox, shares how his team turned live shopping into a $7M-a-year revenue channel. He dives into the strategy behind treating live shopping like engaging programming instead of a hard sell, revealing how consistency, storytelling, and personality-driven hosting have helped BattlBox build an authentic and loyal audience....

In this session from Commerce Roundtable San Diego 2025, Luke Cook, Co-Founder of Shakewell and coach at Ecommerce Equation, breaks down how Meta’s AI has evolved from 2023 to 2025 and what it means for brands heading into Q4. He explains how to adapt your content strategy to stay competitive and why founder-led storytelling is more powerful than ever. Known for his work with brands like Koala, Tr...

In this session from Commerce Roundtable San Diego 2025, Alex Cooper, co-founder of Ad Create, shares how top brands are using AI to scale their ad creative and reach cold audiences that actually convert. From research and ideation to copy and visuals, Alex breaks down how tools like Claude and ChatGPT can supercharge your workflow without sacrificing creativity or strategy. He also explores the e...

In this session from Commerce Roundtable San Diego 2025, dive into the future of ad performance with Ryan Kovach (Head of Media Strategy, Northbeam) and Gabe Piacentini (Business Development Lead, Snapchat) as they unpack the evolving world of digital measurement and platform innovation. Learn why outdated models like last-click attribution are falling short and how improved signal quality, smarte...

Unlock the secrets to eCommerce growth with Ezra Firestone, CEO of Zipify Apps and BOOM! Beauty, and Founder of Smart Marketer. In this inspiring session from Commerce Roundtable San Diego, Ezra breaks down proven strategies for thriving in today’s competitive eCommerce landscape. Learn how to master product launches, create powerful ad campaigns, and use influencer and content marketing to build...

What happens when GaryVee takes the stage at Commerce Roundtable San Diego? Pure marketing gold. A serial entrepreneur, marketing icon, and culture-shifting powerhouse, Gary Vaynerchuk (aka GaryVee) brought his unfiltered insights and future-forward thinking straight to the DTC community. As Chairman of VaynerX and CEO of VaynerMedia, Gary has built a reputation for spotting what’s next before it’...

In this deep-dive session from Commerce Roundtable San Diego 2025, Rytis Lauris (CEO & Co-Founder, Omnisend), Jimmy Kim (Founder & CEO, eCom Email Marketer), and Chase Dimond (Chief Email Nerd, eCom Email Marketer) analyze data from over 150,000 eCommerce brands to pull out the most impactful trends in email, SMS, and push notifications. They cover everything from automations that drive re...

In this session from Commerce Roundtable Miami 2025, Pat Balles (Advertising & Partnership Development at Nift) and Daniella Kelly (Director of Member Acquisition at BJ’s Wholesale Club) break down how brands can test new acquisition channels to grow and upgrade memberships. They share how Nift’s gift-based approach helps drive higher conversions, better customer experiences, and stronger life...

In this session from Commerce Roundtable Miami 2025, we dive into the wild entrepreneurial journey behind one of the most infamous beverage brands in history, Four Loko. Chris Hunter shares raw insights on building a cultural phenomenon, navigating backlash, and facing intense scrutiny from regulators and the media. It’s a behind-the-scenes look at the highs, lows, and hard decisions that come wit...

In this session from Commerce Roundtable Miami 2025, unlock the power of giveaways with Van Oaks, founder of Goat Media and a leading expert in using strategic campaigns to fuel brand growth and build loyal communities. Van breaks down how to design impactful giveaway campaigns that not only engage your audience but also drive real profitability. From using influencers strategically to understandi...

Unlock the secrets behind scaling Meta ads with Nicklas Larsen, Founder of Larsen Digital, in this Commerce Roundtable Miami 2025 session. Nicklas breaks down how top brands are evolving their approach to ad strategy—shifting from micro-managing ads to adopting a data-backed, scalable creative system. From messaging to targeting to production workflows, he shares how high-volume, personalized crea...

In this session from Commerce Roundtable Miami 2025, Jess Vassallo, Founder & CEO of Evocative Media, dives into advanced email marketing tactics built for profit, not just growth. She breaks down how to protect your margins with intentional pop-ups, dynamic content, and smarter discounting. You'll hear how to capture better data, personalize with progressive profiling, and use tools to po...

In this session from Commerce Roundtable Miami 2025, Gareth Domingo (Director of eCommerce at AppLovin) and Nick Shackelford (Head of Retention & Subscription at BREZ) reveal how unskippable mobile ads are driving explosive growth for modern brands. With AppLovin’s performance-first approach, real-time creative testing, and advanced ad recommendation engine, brands like BREZ have unlocked high...

In this session from Commerce Roundtable Miami 2025, Aaron Nosbisch, (Founder & CEO, Brez), and Dan Gelshteyn, (COO, Brez), share the real story behind building one of the most exciting new brands in the beverage space. They unpack how they approach ambitious goals by breaking them into manageable sprints, the importance of having a clear brand vision, and how they navigate budgeting, risk, an...

Ready to level up your influencer marketing strategy? In this session from Commerce Roundtable Miami 2025, Jon Mitchell (VP of Sales, Aspire) and Kirby Reynolds (Creative Brand Strategist, CeraVe) break down what it really takes to run high-impact campaigns. From detailed creator briefings to crafting brand-defining moments, they share firsthand insights into what works — and what doesn’t — in tod...

In this session from Commerce Roundtable Miami 2025, Subscription expert Bryan Starck, Founder of 100 Celcius, discusses the significance of the first order take rate and its impact on the growth of a subscription-based business. Using three identical brands as an example, he demonstrates how varying first order take rates can drastically alter a company's trajectory. He presents actionable st...