Cold Rush

Carrying a quota can feel like carrying a backpack that never comes off. This week Eric and Caspian bring in the expert: Malisa Nguyen, former SDR turned mental performance coach, who helps sales reps stay steady under pressure without burning out. We get into why your best reps crack under pressure, how to stop tying your self-worth to your number, and the actual nervous-system tools you can use...

Caspian breaks down his full gifting playbook: how he finds personal details on prospects, why books are the ideal gift, his exact follow-up sequence, and the conversion rates that made gifting his most reliable meeting source at Gong. Eric shares the results of the Spaghetti Tour, a direct mail campaign where he hand-delivered 50 boxes of real spaghetti to B2B companies across San Francisco for $...

Cold calling isn’t dead. Bad calling is. In this episode of Cold Rush , Eric Wiegand and Caspian Lewke sit down with Giano Fiore to break down what the best cold callers are doing differently right now. Giano shares what he’s learned from his own time in sales, his work at Nooks, and years of watching top reps perform live in cold call blitzes. The conversation gets into why cold calling still wor...

In this episode, Eric Wiegand and Caspian Lewke break down one of the most overlooked parts of outbound: list building. They get into why most prospect lists fall flat, the difference between a total addressable market and a truly usable outbound list, and how to think beyond basic filters like industry, revenue, and headcount. The conversation covers intent signals, technical fit, lead scoring, p...

Sick of trade shows packed with tire kickers and booth bandits? This episode is for sales reps, AEs, and founders who want real ROI from events—not just a stack of pointless badge scans. Caspian and Eric bring on Alix Pommier, who unpacks how to design and fill sales-led events that actually drive pipeline, including practical ways to get buy-in (even if you’re not holding the budget), the invites...

This one’s for every SDR, AE, or sales leader who’s ever stared down a quota and thought, “How the hell am I supposed to stay sane doing this job?” In this episode, Eric and Caspian get real about the mental toll of sales—from anxiety to burnout—and share the actual strategies that keep them steady when the pressure’s relentless. You’ll hear how to shift your mindset from chasing numbers to managi...

In Episode 7, Eric Wiegand and Caspian Lewke discuss follow-ups in the sales process. We all walk the fine line of reminding and annoying, so use our tips and tactics to stay top of mind with your prospects in typical Dwight fashion.

In episode 7 of the Cold Rush Podcast, Eric and Caspian delve into the world of networking for sales. From warm intros to logo reference selling, they got you covered in getting to the decision maker quicker. As a bonus, Eric announces his new company demonstro.io that helps with "cold intros", exchanging meetings with decision makers at B2B Saas companies with mutual interests. Check it...

In this episode opf the Cold Rush, Caspian Lewke and Eric Wiegand break down best practices for video prospecting. We show you how to get your prospects attention through Linkedin and email, as well as some tips to do it at scale. Send us a video on Linkedin, and let us know what you thought.

In the 4th episode the Cold Rush podcast, hosts Eric Wiegand and Caspian Lewke dig deep into the world of LinkedIn messaging. We cover the structure, type of media within the channel, and best practices to get an answer and secure the meeting. Slide into our DM's and let us know what works for you!

Episode 3 of the Cold Rush podcast, hosts Eric Wiegand and Caspian Lewke cover the finer points of cold calling. We talk you through tips to get the right mindset, how to frame your pitch, and how to get the meeting. This episode is very near and dear to our hearts, and comes from real, practical knowledge that we and our teams are employing today. Pick up the phone and give us a listen!

In this episode of the Cold Rush podcast, hosts Eric Wiegand and Caspian Lewke dive deep into the art of personalizing outreach in sales. Discover how to craft compelling cold emails that resonate, the importance of relevant triggers, and the power of creativity in follow-ups. Whether you're a seasoned sales professional or just starting out, learn how to leverage tools and strategies to enhan...

In episode one, Caspian Lewke and Eric Wiegand cover a broad range of prospecting topics for b2b tech. From ICP creation, gifting, cold outreach, AI, cold calling & emailing- this broad look can help any SDR, BDR, AE or sales leader get tactical ideas on their pipeline generation strategy. We present the cold rush, with more than a few hot takes!