Click To Buy

What does it take to become a tasteful, premium brand? In this episode of Click to Buy, host Becca Anderson speaks with Laura Robinson, Founder of Web and Flow, about the essential elements of building a premium e-commerce brand. They discuss the dangers of relying on discounts, the importance of communicating value, and the role of your community in building brand loyalty. Laura shares actionable...

How do you transform an iconic legacy into an award-winning e-commerce experience? Tobias Hansson, e-commerce manager at PopHouse Entertainment, shares the strategies behind ABBA The Museum’s global webshop. From fan-centric research to storytelling-driven design, discover how Tobias created a site that’s as engaging as ABBA’s music. Perfect for e-commerce brands looking to elevate their Shopify s...

In this episode of Click to Buy, we sit down with TK Spandhla, founder of TKreative Design and an award-winning eCommerce designer, to explore the art of crafting stunning, high-performing Shopify stores. TK shares his journey from self-taught designer to industry leader, his unique design philosophy, and the secrets behind his award-winning projects—like the recently redesigned Mushie store. Disc...

Copywriting is a key element in crafting a high-converting customer journey. That's why, in this week's episode of Click to Buy, host Becca interviews conversion copywriter Codi Smith, who specializes in optimizing e-commerce funnels for cold traffic. Codi shares her journey into copywriting, emphasizing the importance of customer research and the blend of conversion rate optimization (CRO) with d...

In this episode of Click to Buy, host Becca Anderson interviews Michael Dong, co-founder of 1send, a Facebook Messenger marketing tool. They discuss the evolution of e-commerce marketing, the impressive metrics of Messenger marketing, and how brands can effectively integrate this channel into their strategies. Michael shares insights on common misconceptions about Messenger, effective content stra...

Tomasz Sledz shares his journey into media buying, discussing the challenges and strategies in e-commerce advertising. He emphasizes the importance of effective ad formats, enhancing perceived value through bundling, and building a community around brands. Sledz also provides insights on starting small with bootstrap advertising strategies and the significance of optimizing landing pages for bette...

In this episode of Click To Buy, host Becca Anderson speaks with David Wachs, founder and CEO of Handwrytten, about the importance of personalized communication in e-commerce. David shares insights on how handwritten notes can cut through digital noise, enhance customer loyalty, and create meaningful connections. He provides real-world examples of brands successfully using personalized strategies...

In this episode of Click To Buy, host Becca Anderson interviews Christine Corbin, a CRO and SEO consultant specializing in the fashion and beauty industries. Christine shares her journey from corporate roles to self-employment, emphasizing the importance of high-converting landing pages and the unique challenges faced by beauty and fashion brands. The conversation includes a live audit of a Shopif...

In this episode of Click To Buy, host Becca Anderson speaks with email marketing expert Ugo Balestrazzi about the importance of retention marketing for e-commerce brands, including the exact strategy he used to make one brand $1 million. Ugo shares insights on how to effectively engage subscribers, reactivate inactive ones, and create compelling email content. He emphasizes the significance of und...

In this episode of Click to Buy, host Becca Anderson speaks with Gintare Forshaw, co-founder and CRO consultant at Convertex Digital, about the intersection of psychology and conversion rate optimization (CRO) in e-commerce. They explore how understanding human behavior can enhance online shopping experiences, focusing on the importance of social proof, trust, and effective design. Gintare shares...

In this episode of Click to Buy, host Becca Anderson speaks with conversion designer Aleksandar Peric about the critical role of landing pages in e-commerce and conversion optimization. They discuss the importance of aligning landing page design with ad messaging to build trust and maximize conversions. Aleks shares insights on the process of creating effective landing pages, the significance of A...

In this episode of Instant's Click To Buy podcast, host Becca Anderson interviews Jordan Carruthers, founder of Lunify, who shares his journey from launching Hood Greetings to specializing in data-driven landing pages for health and wellness brands. The conversation covers essential insights on building effective landing pages, understanding customer pain points, the importance of personalization,...

In this episode of Click to Buy, Becca Anderson interviews Ohad Schachtel, CEO of Zoorix, about the importance of product bundling in e-commerce. They discuss various strategies for creating effective bundles, common mistakes to avoid, and how to optimize bundles for better performance. Ohad shares insights from successful case studies and emphasizes the need for merchants to stay updated with inn...

This episode of Click to Buy features a compilation of click-worthy tips from season 2. The tips cover a range of topics, including: conversion rate optimization, store design, content strategy, personalization, email marketing, customer journey, shipping and return policies, and more. The experts emphasize the importance of understanding customer needs, challenging conventions, storytelling, buil...

In this episode, Dave Powell, CRO researcher at Loop Earplugs, shares insights on A/B testing and experimentation. He emphasizes the importance of embedding CRO in the overall company strategy and highlights the need for a reverse funnel tree to identify areas for optimization. Dave also discusses the balance between qualitative and quantitative research, noting that what people say and what they...

Jordan Sowers, co-founder of Post Familiar, discusses winning the Most Creative Storefront Award at the Shopify Build Awards. He shares his surprise at receiving the award and his thoughts on recognition and awards in general. Jordan also talks about what sets his storefront apart from the competition, emphasizing the importance of experimentation and taking risks. He shares the story behind Postf...

Shivali Bennion and Cassi Idun, co-founders of Shaded The Studio, discuss the importance of a strong content strategy in driving ad effectiveness and revenue for DTC brands. They emphasize the need for brands to invest in content creation and optimize it across various channels. They also highlight the value of storytelling and connecting with customers on a personal level through creative messagi...

In this episode, Irit Levi, CEO and Chief Strategist at Day by Day, discusses the importance of personalization in the customer journey. She explains that personalization makes customers feel valued and unique, and it is crucial for businesses to show that they see and hear their customers. Levi also emphasizes the need for a system and system architecture to support personalization rather than re...

Brian Becker, co-founder of FlowCandy, shares insights on email marketing success and building powerful email campaigns. He emphasizes the importance of growing quality traffic to grow your email list and recommends focusing on creating content pillars that resonate with your audience. Brian also provides tips for new and existing Klaviyo users, including using Klaviyo's templates and taking advan...

In this episode of Click to Buy, Becca interviews Coen Fredriks, an e-commerce strategist from Code. They discuss various e-commerce trends, including loyalty programs, international expansion, agile development, and re-commerce. Coen emphasizes the importance of personalization and segmentation in loyalty programs, as well as the need to surprise and reward customers in unique ways. He also provi...

Yuval Ackerman, an ethical email marketing consultant, shares insights on ethical email marketing and how to prioritize people and the planet. She emphasizes the importance of moving beyond traditional practices and fostering a two-way dialogue with subscribers. Yuval provides tips for businesses getting started with email marketing, including researching audience needs and growing the email list...

Rebecca Worsley, founder and director of Rainy City Agency, shares insights on optimizing Shopify stores for more conversions. She discusses her journey from dropshipping to starting her own agency and emphasizes the importance of finding the right agency for your brand's needs. Rebecca highlights common mistakes brands make with their Shopify store design, such as treating all traffic equally and...

Thomas Kimura, founder of Brickspace Lab, shares his journey in the Shopify ecosystem and discusses the impact of small details on an online store. He emphasizes the importance of understanding your product and customers, making information clear and accessible, and maintaining consistency in design and messaging. Thomas also advises new brands to start with a theme and customize as needed, highli...

In this episode of Click To Buy, Becca interviews Linda Bustos, the founder of eCom Ideas, about e-commerce trends and tips. Linda shares her background in the industry and her inspiration for creating Ecom Ideas. They discuss the importance of staying up-to-date with e-commerce features and trends, such as chat GPT and AI enhancements on product detail pages. They also talk about the challenges o...

In this episode of Click To Buy, Becca interviews AJ Saunders, the founder of Audacious Commerce, about e-commerce marketing strategy. AJ describes himself as an e-commerce marketing unicorn due to his unique experiences as both a marketer and a serial entrepreneur. He emphasizes the importance of being tactical and focused in e-commerce marketing, choosing a few key channels to invest in, and sti...