Can't Stop the Growth

Most home service owners think growth means squeezing a little more out of what they already sell. Chad Peterman is doing something different, in real time where everyone can watch: building a brand new division from scratch to a million dollars a month in just three months, and documenting all of it, the wins and the mistakes. Chad grew Peterman Brothers from roughly $5 million to over $100 milli...

Heather Hitchcock went from a top-150 MLM income earner making $30,000 a month, to a single mom on government assistance, to the founder of Royal Roofing in Houston, Texas. In this episode of Can’t Stop the Growth, Chad Peterman sits down with Heather to unpack one of the most remarkable comeback stories in home services, and the exact marketing, recruiting, and culture moves she used to scale a r...

If you can’t find good technicians, can’t keep the ones you have, or you’ve ever cut training first when things got tight, this video is for you. Most owners treat training like an expense. Chad Peterman makes the opposite case: the most profitable room in his entire company doesn’t have a single customer in it. It’s where they train. Peterman Brothers grew from roughly $5 million to over $100 mil...

If you’re starting a home services business or you’re early in one and can’t tell what actually matters from what just feels like it matters, this is the video for you. Chad Peterman, CEO of Peterman Brothers, grew the company from roughly $5 million to over $100 million in 15 years. Here he breaks down exactly what he’d do differently if he started over today, the few things he’d obsess over from...

We've all talked enough about KPIs, dashboards, and process. But the part almost no one in home services trains is the one that decides whether your people can actually execute under pressure: their mindset. In this episode, Chad Peterman sits down with mental performance coach Collin Henderson, former college athlete, author of The Oz Method, and the mind behind UCLA women's basketball's "Mind Gy...

You had a record month. The trucks were busy, the jobs closed, the P&L looked great, and you still stared at payroll wondering how you'd cover it. That feeling isn't a sign your business is failing. It's often a sign it's growing, and that's exactly what makes it dangerous. In this episode, Chad Peterman, CEO of Peterman Brothers, breaks down the single thing that actually kills home service compa...

You had a month where the trucks were running, the team was slammed, and the bank account still didn't look right at the end of it. There's a cost sitting inside your operation most owners never isolate, because it shows up as a job you did twice and got paid for once. I'm Chad Peterman, CEO of Peterman Brothers, and in this episode I break down why callbacks are one of the most expensive events i...

Most people get promoted into leadership and think the title comes with power. Noel Massie spent 42 years at UPS, retiring as VP of US Operations, and learned the opposite: the title comes with responsibility, and leadership is the ability to influence behavior without coercion. In this episode of Can't Stop the Growth, Chad Peterman sits down with Noel to unpack the frameworks he used to promote...

If you've ever set a price based on what you'd personally pay, what the competitor down the street charges, or a number that just felt right, this one's for you. None of those methods have anything to do with whether your business actually makes money, and that gap is exactly where your margin goes to die. I'm Chad Peterman, CEO of Peterman Brothers, and this is the pricing mistake I made for year...

You have hundreds of unsold estimates sitting in your CRM right now, and almost none of that money is actually gone. I'm Chad Peterman, CEO of Peterman Brothers, and in this video I break down the exact system we use to turn dead estimates into recovered revenue at almost no cost. If you want to connect further with me and my team, click the link to book a call: https://40kl04.share-na2.hsforms.co...

If you've got the gas pedal down right now, adding trucks, adding people, chasing every lead you can get, this one's for you. Not to slow you down. To make sure what you're building can actually hold what you're putting on top of it. I'm Chad Peterman, CEO of Peterman Brothers. We're a 9-figure home services company, and I nearly broke it getting here. Not through bad decisions in isolation, throu...

A live leak. A holiday weekend. And a decision that led Paul to call a competitor instead of his own longtime plumber. I'm Chad Peterman, CEO of Peterman Brothers, and Paul Redman, President of Contractor Commerce, is back for round two. Last time, we talked about putting pricing online. This time, the conversation goes further: how AI is already rewriting how homeowners search for, price, and buy...

If your techs are walking into homes, quoting one price, and hoping for a yes, that's not bad technical work. It's a customer service gap. And it's capping your average ticket every single time. I'm Chad Peterman, CEO of Peterman Brothers. We've trained technicians across HVAC, plumbing, and electrical to raise their average ticket and their customer satisfaction scores at the same time. Those two...

If you're spending money every month on new leads while customers you already paid to acquire are quietly slipping away, this one's for you. I'm Chad Peterman, CEO of Peterman Brothers. We've grown this company from roughly $5 million to over $100 million across 15 years, and the single most important thing I've learned in that stretch is this: the cheapest customer you'll ever acquire is the one...

If your service is great and your review count is thin, stale, or both, this one's for you. You're losing jobs to competitors who aren't better than you. They just look better in the places homeowners go to make decisions. I'm Chad Peterman, CEO of Peterman Brothers. We generate over 800 reviews a month, not because every job goes perfectly, but because we built a system that consistently gets hap...

If you can't remember the last time you personally talked to an unhappy customer, this one's for you. I'm Chad Peterman, CEO of Peterman Brothers. We run over 500 calls a day with more than 500 employees across multiple markets, and I still get on the phone with disgruntled customers myself. Not because I have to. Because of what those calls tell me that no report ever will. The day you're too big...

You're sitting on one of the most underused marketing assets in your business, and it's already paid for. It's parked in your lot right now. I'm Chad Peterman, CEO of Peterman Brothers. Over the last 15 years we've scaled our home services business from $5 million to over $115 million a year, and a real part of that was building one of the most recognizable brands in our market, starting with what...

You built the thing. You know it better than anyone. For a long time, that was your edge. At a certain size, it becomes your ceiling. I'm Chad Peterman, CEO of Peterman Brothers. Over the last 15 years we've scaled our home services business from $5 million to $115 million a year, and I didn't do that by being good at finance, HR, or marketing. I did it by hiring people who are far better at those...

Show up, present some options, and hope the phone rings. That's the sales process at most home services businesses. And hope is not a closing strategy. I'm Chad Peterman, CEO of Peterman Brothers. Over the last 15 years we've scaled our home services business from $5 million to $115 million a year across HVAC, plumbing, and electrical, and I've watched thousands of in-home appointments. I can usua...

Chad Peterman sits down with Lydia and JB Brewster, the sibling team running Aqua Clear Water Systems in East Tennessee. Their dad started the company in 2005 door-knocking out of a garage, selling water coolers. Today it's grown 30% a year for five to six years straight, in a market where most people don't even know they have a problem. This one is a masterclass in two things Chad's audience alwa...

If you're trying to figure out what to do after high school, or you're a parent steering a kid who doesn't know yet, this one's for you. No speech about how the trades are underrated or how college is a scam. Both of those takes are lazy. The real answer is more specific. I'm Chad Peterman, CEO of Peterman Brothers. I went to college, then helped build our home services business into a 9-figure co...

Every owner believes the next million in revenue will fix what's broken. It won't. And chasing it can actually leave you worse off. I'm Chad Peterman, CEO of Peterman Brothers. Over the last 15 years we've scaled from $5 million to over $115 million a year in home services, and I've hit every stage where revenue climbed and the profit didn't follow. Where you add people, trucks, and overhead, then...

If you're spending money on marketing and not totally sure it's working, or running on referrals and hoping the phone keeps ringing, this one's for you. I'm Chad Peterman, CEO of Peterman Brothers. Over the last 15 years we've scaled from $5 million to over $115 million a year in home services, and at that scale, marketing is not a set-it-and-forget-it line item. We spend between $8 and $10 millio...

You did the visit. You built the estimate. Then nothing. No call, no text, complete radio silence. It feels like a price problem. It almost never is. I'm Chad Peterman, CEO of Peterman Brothers. Over the last 15 years we've scaled from $5 million to over $115 million a year in home services, and we've watched thousands of estimates close and not close. The pattern is consistent enough that I can u...

Most contractors don't have a fraud problem. They have a messy books problem. And it's quietly costing them sleep, options, and profit. In this episode of Can't Stop the Growth, Chad Peterman sits down with Ellen Rohr, the trades industry's go-to voice on financial literacy. Ellen married a plumber named Hot Rod, nearly went broke running their shop, learned to read a P&L off a fax machine from me...