Candle Business PRO

#005 Branding for candle businesses goes far beyond a logo—it encompasses how customers feel from the moment they discover your brand to when they light your candle. We break down seven essential steps to build a memorable, consistent candle brand that stands out in today's crowded marketplace. • Define your why—this becomes the foundation of your business and the beacon that attracts the rig...

#004 Pricing candles correctly is crucial for profitability, growth, and sustainability in your candle business, going well beyond the outdated 3x markup rule. • Understanding your target customer and what they're willing to pay should be your starting point • We price our classic 10oz candles at 5x cost ($5.50 cost → $26 retail price) • When wholesaling, retailers pay 50% of retail ($13), st...

#003 Part 3 of 3 of How to Build a Successful Candle Business.  Transitioning from candle maker to business owner requires a fundamental mindset shift and strategic marketing approach that goes beyond mastering wax and fragrance combinations. Sabastian shares how Garsnett Beacon Candle Company built a sustainable business by focusing on customer needs, overcoming imposter syndrome, and implementin...

#002 Part 2 of 3 of How to Build a Successful Candle Business.  Our candle business journey evolved through strategic sales channels that built upon each other, creating multiple revenue streams and customer touchpoints along the way. • Started by selling to friends and family who followed our brand development on social media • Launched simultaneously on Shopify and Etsy to reach different custom...

#001 Part 1 of 3 of How to Build a Successful Candle Business.  Sabastian Garsnett shares the remarkable journey of transforming a pandemic hobby into Garsnett Beacon Candle Company, a million-dollar business with three storefronts and over 140 wholesale accounts. The challenges of early candle making experiments ultimately led to a simplified approach that became the foundation of their entire bu...

Ready to transform your candle-making hobby into a thriving business? Sabastian Garsnett, co-founder of Garsnett Beacon Candle Company, launches this podcast with a clear mission: to guide passionate candle makers through the journey from craft to commerce. Drawing from his remarkable success story—evolving from pouring small batches at his kitchen table to establishing three bustling storefronts...