Candle Business PRO

#056. Thermal printer or full-color label printer? Craft fairs or wholesale? SEO or social? If you’re building a candle business or wax melt business, the “right next step” can feel confusing fast, so we answer six real questions submitted by listeners and lay out what actually works when you’re trying to grow. We start with thermal label printers and get specific about why they’re ideal for shipp...

#055. Your maker business can be creative and still run on clean numbers. We walk you through Makers Manager, the inventory and costing software we co-founded, and show how it’s designed to replace the messy stack of spreadsheets, notes, and half-finished systems that creep into candle businesses and other handmade brands over time. We start with the dashboard view that tells you what matters righ...

#054. Most candle businesses don’t struggle because the product is bad. They struggle because the systems behind the product are shaky. We’re answering listener-submitted questions that hit the real pressure points: candle safety testing, how to avoid costly mistakes, how to reduce cost per unit, how to stay consistent when you’re doing everything alone, and how to find wholesale accounts that act...

#053 We lay out a practical selling roadmap for candle makers who feel confident making products but unsure how to find customers. We break 60+ sales ideas into 12 categories so we can choose the right channel for our time, margins, and goals.  • building online and direct sales through Shopify, Etsy, Amazon, Facebook and Instagram shops, and TikTok Shop  • positioning Etsy listings for gift buyer...

#52. We answer the question we get nonstop: what we would do differently if we had to restart our candle business today. From product focus to SEO to wholesale, we lay out the exact moves that save time, cash, and years of trial and error.  • leading with candles to build cash flow, delaying room sprays and most accessories until demand is proven  • treating accessories as add-ons, avoiding bulk b...

#51. We answer listener questions that hit the real pain points of candle making, from knowing when a recipe is truly ready to sell to keeping fragrance strong through the full burn. We also share how we source supplies and how we built a candle brand from zero customers by getting specific about niche and ideal buyer. • Knowing you are done testing when the same candle recipe burns perfectly more...

#049. If you've ever felt like your candle business is taking more than it's giving, this one is for you. In this episode, I'm answering a question from Jessica, a candle maker who has a retail shop open two days a week while still working her full-time job to cover the overhead. She put it perfectly: she's robbing Peter to pay Paul.  Sound familiar? I break down exactly how to...

We break down candle pricing using real numbers, starting with true cost of goods and ending with a price that can support growth. We also explain why a simple multiplier often fails and how a clear customer avatar makes pricing feel obvious instead of stressful.  • defining cost of goods sold for candles including materials and packaging  • accounting for supply order shipping fees handling fees...

#047. We answer community questions about how to find customers, earn repeat sales, and promote a candle brand without relying on ads. We share practical ways to define your target audience, choose sales channels that fit your margins, and use social media to drive email sign-ups instead of empty follower growth. • defining a specific target customer and building the entire brand around them  • us...

We answer five real questions candle makers ask when they are trying to go from hobby to a profitable, scalable brand. We share hard-earned lessons on scents, vessels, inventory mistakes, and practical ways to get more customers to your website without wasting money.  • starting a candle business from home and growing step by step  • choosing sales channels beyond online and markets, including cor...

#045. We answer listener questions on how to grow a candle business without getting swallowed by competition, and we explain how to choose sales channels that match your strengths and your life. We also share practical steps for wholesale outreach, safe candle shipping, and a testing plan that helps you dial in a consistently great candle. • finding your candle business superpower and leaning into...

#044. We answer rapid-fire candle making questions with the exact choices and testing habits that support a real candle business. We keep it practical: pick reliable wax, simplify your testing, and build inventory only after customers show you what they’ll buy.  • why we use Golden Brands 464 soy wax and when coconut soy makes sense  • how to avoid “designer waxes” that can disappear  • a simple Q...

#043 Your first candle sale is not a marketing problem, it’s usually a foundation problem. We sit down and map the real early steps of starting a candle business so you can stop guessing and start building something stable: learn the craft, test with structure, and document every detail so your candles get better fast instead of repeating the same mistakes. We also talk about resources that are ac...

#042. We answer five real questions from candle makers and break down what actually drives profit, from sales channels to wholesale outreach. We share practical guidance on supplies, startup cost, wax selection, and pricing so you can build a candle business that fits a clear niche and grows with intention. • why a candle business is not profitable at the beginning without a clear selling plan • c...

#041. Candle making can look peaceful from the outside, but builders know the truth: a tunneled candle, a dead market day, or a wholesale pitch that gets ghosted can mess with your confidence fast. We’re talking about the one thing that quietly changes everything for a candle business: having the right people around you. Not a giant audience, not a random group chat, but real accountability and re...

#040. We share a focused roadmap for starting and scaling a candle brand, from tight product lines and niche research to fragrance load testing, wholesale, markets, and smart payroll. Along the way we explain what “luxury” really means, which waxes perform, and how we replaced a salary. • starting lean with one vessel and up to six scents • defining a niche and target buyer for clarity • mapping a...

#039. In today’s new video, I’m answering questions from makers just like you, including: • How to grow when time is limited  • Whether wholesale makes sense part-time  • The biggest mistake we made when we launched  • And how to get a stronger scent throw After building our candle company to over $2 million in sales, there are a few things I would absolutely do differently if we were starting tod...

#038. Thinking about starting a candle business but not sure where to begin? In this episode, I answer real questions from new and growing candle makers about how to actually build a profitable candle brand. We cover choosing the right sales channel, Etsy vs Shopify, finding your niche, standing out in a crowded market, wholesale strategy, social media presence, and even practical tips for working...

Forget the “magic ad” and the viral post. We break down why steady, repeatable actions—not hacks—have grown our candle brand year after year, and how you can apply the same playbook without burning out. From cadence to customer trust, we map the exact steps that compound results in a product business. We start with the power of showing up on a schedule you can actually maintain. One weekly email,...

#036. We answer five listener questions on building a profitable candle brand. From candles vs wax melts to surviving slow months, we share practical ways to sell, stay motivated, and turn B2B relationships into steady revenue. • choosing candles vs wax melts based on demand and production • validating a product line before expanding formats • matching marketing channels to buyer behavior • using...

#035. Thinking about starting a candle business or learning how to make candles the right way? In this episode, we’re answering real questions from new and growing candle makers who want clarity before wasting time or money. We cover the most common mistakes beginners make when they first start making candles and what actually matters if you want candles that burn well, smell great, and sell consi...

We answer listener questions on forming an LLC, choosing insurance, sourcing labels and vessels, picking five winning fragrances, hosting candle parties, and pricing with confidence. Along the way, we share the mindset shifts that keep fear quiet and momentum strong. • deciding when to form an LLC and get permits • where to find maker-friendly insurance and what it covers • sourcing labels, vessel...

We share the exact software stack behind our candle company, from storefront and POS to email, inventory, and SEO. The focus stays on affordable starts, smart upgrades, and tools that integrate so they save time and make money. • choosing Shopify for e‑commerce and POS • carrying Square as a no‑signal backup • running subscriptions with Appstle • starting email on Shopify, upgrading to Klaviyo • u...

#032. Here is the free Goal Setting Template: https://www.candlebusinesspro.com/2026goalsetting We share a transparent look at our numbers, then guide a full 2026 planning workshop across seven life and business areas. The goal is a simple, focused plan you will actually follow, with three SMART goals, clear triggers, and real accountability. • seven goal areas that support each other • emotional...

#031. Ready to turn your candle hobby into a business that pays for itself and then some? We tackle the maker questions that matter most: when to formalize your business with an LLC, how to register for sales tax so you can buy supplies tax‑exempt, and what kind of insurance protects you once you start selling at markets, online, or in a storefront. We share the practical steps we used, the provid...