Build Better Brands

On this episode of Build Better Brands, Danielle Clarke is joined by Matt Fiddes who owns the world’s biggest martial arts brand worth over £120 million, he was featured on Rich House Poor House and was Michael Jackson’s best friend for many years. He knows all about building a brand and shares his expertise on today’s podcast. KEY TAKEAWAYS I think everybody who has built something that’s gone bi...

On this episode of Build Better Brands, Danielle Clarke is joined by Amir Harvey Bazrafshan, head marketer and Apricot Sky, founder of Apricot Box, and MD of Apricot video marketing. Amir shares his extensive experience of audience building for B2B brands and how he helps businesses build audiences focussed on future buyers. KEY TAKEAWAYS I got into the Nottingham film scene in my late teens, earl...

On this episode of Build Better Brands, Danielle Clarke is joined by Natalie Bailey, a business owner who helps entrepreneurs get real focus and clarity around where they want to take not just their business but their health and unleash their inner confidence. KEY TAKEAWAYS We cover “the triangle of life”: health, wealth and happiness. If you’re in business you still have your body to look after,...

On this episode of Build Better Brands, Danielle Clarke is joined by Andrea Pacini, a presentation coach and founder of Ideas on Stage UK who specialises with working with business owners, leaders and teams – especially those who want to become more confident presenters. He’s on a mission to help people get their ideas out and make sure they present them well. KEY TAKEAWAYS I’ve noticed a couple o...

On this episode of Build Better Brands, Danielle Clarke is joined by Kyle Stout, an email marketer, digital marketing consultant, founder of Elevate & Scale which helps e-commerce businesses unlock hidden revenue and put their sales on autopilot while spending zero on advertising. KEY TAKEAWAYS Email marketing is in the back of the business owner's mind as something that’s always going to be t...

On this episode of Build Better Brands, Danielle Clarke is joined by Kate Richardson-Walsh, ex-GB hockey captain and national record holder, to talk about how to use her on-pitch expertise with team building in the coaching and business world. KEY TAKEAWAYS We all find ourselves in challenging situations and the majority of times we pull ourselves through somehow, someway to the other side, and so...

On this, slightly different, episode of Build Better Brands, Danielle Clarke is joined by Michael Janda (and a live audience) to discuss big branding mistakes that companies make. They cover several examples of rebranding failures, such as the Leeds United and Gap rebrands, as well as the importance of valid reasons for rebranding and why businesses should be careful with brand research. They also...

On this episode of Build Better Brands, Danielle Clarke is joined by Elle Money, an Instagram coach who helps small businesses and entrepreneurs to get the most out of and monetise their Instagram. KEY TAKEAWAYS The reason I even started on Instagram was because I was making content for The Futur and people would reach out and say: “Chris, this is such a good post”, no one knew who I was. Everyone...

On this episode of Build Better Brands, Danielle Clarke is joined by Konstantinos Synodinos, a marketer and entrepreneur who helps businesses and athletes and sporting professionals become globally visible. KEY TAKEAWAYS Tik Tok’s short video format has dominated the attention of people who really love the fact they can get tons of value, entertainment and inspiration within 10-20 seconds. It enti...

On this episode of Build Better Brands, Danielle Clarke is joined by Ryan Margolin, CEO of Professional Hair Labs to talk about his journey to help create world-leading products in cosmetic bonding and international businesses. KEY TAKEAWAYS My parents were both entrepreneurs running their own businesses, so I grew up well versed in business. Sadly, over years of using products in a hair replaceme...

On this episode of Build Better Brands, Danielle Clarke is joined by Angela Lyons, an award-winning freelance graphic designer with a focus on print, including magazines and branding. KEY TAKEAWAYS I’ll have been a freelancer for 11 years this April. I started off in a publishing company, then a software company before deciding to go freelance. It can be quite hard to do initially because of the f...

On this episode of Build Better Brands, Danielle Clarke is joined by Danny Allen-Page, CEO of Gravity 7 – a disruptive marketing agency that helps brands find their voice – about building his brand, building a personal brand and how he helps other people do that as well.  KEY TAKEAWAYS As an entrepreneur my downfall is that I don’t celebrate any wins, I’m always chasing an expectation, I’m always...

On this episode of Build Better Brands, Danielle Clarke is joined by Anthea McCourtie about her career from full-time employment to finding her passion, to having a side hustle which eventually became her full time job as a nutritional therapist. KEY TAKEAWAYS As a teenager I was into the dieting approach, I was very obsessed with calories and all the unhealthy attitudes that a lot of us had in th...

On this episode of Build Better Brands, Danielle Clarke is joined by Mike Villiers-Stuart, course director at Birmingham City University. He has worked in the creative industry for over 30 years running digital marketing and creative teams for global brands, including the BBC and ITV. KEY TAKEAWAYS Familiarity is really, really important for brands. If I had to refine it down to one other word it...

On this episode of Build Better Brands, Danielle Clarke is joined by Luke Tonge, brand designer and director of the Birmingham Design Festival to talk all about his career and branding. KEY TAKEAWAYS Everybody has a personal brand whether they like/realise it or not; how people describe you when you are or are not there. That really is your brand, and it might not be what you hoped it would be or...

On this episode of Build Better Brands, Danielle Clarke is joined by Ed Nell, a BBC radio presenter who helps business owners engage more deeply and turns audiences into customers. KEY TAKEAWAYS Media Insiders has been going for 12-18 months and it came about partly because I felt like I needed a new career, but also because I felt like there was a need for what we offer as well. I’ve been a radio...

On this episode of Build Better Brands, Danielle Clarke is joined by Illana Gambrill, lover of dance and founder of Dance Box. Illana runs online and pop-up dance classes for all, with a focus on empowerment. She has turned her passion into her career and the pair talk about how starting a business and growing a meaningful brand are achievable. KEY TAKEAWAYS When I was 12 years old, I decided this...

On this episode of Build Better Brands, Danielle Clarke is joined by lifestyle entrepreneur, Sue Parker, who educates women on the how, the why and the what to help them create a life that works for them. KEY TAKEAWAYS When I had my kids I realised that this corporate career had no flexibility or freedom, I couldn’t deal with the school holidays, I was never going to see them. I saw dads going thr...

On this episode of Build Better Brands, Danielle Clarke is joined by Emma Glover, founder of Victress Digital, a social and paid media agency to talk about all the amazing stuff she does in digital marketing and social media. KEY TAKEAWAYS All I wanted to do was do an ethical business. I’d been in an agency for a long time and I always wanted to try and be the boss that I never had. It’s my goal t...

On this episode of Build Better Brands, Danielle Clarke is joined by Carol Urry to talk about building her coaching business, Warriormum Coaching, amongst other things. Books mentioned: Open with a Close: The twelve point guide to closing more sales by Matthew Elwell https://amzn.to/3M2Ewze Alcohol Explained Workbook (William Porter's 'Explained') by William Porter https://amzn.to/3UZzZBw THIS NAK...

On this episode of Build Better Brands, Danielle Clarke is joined by Robbie Swale who coaches people on the careers, work and lives to talk about what he does and how brands can succeed. KEY TAKEAWAYS My Mother, for the last 20 years of her life, was a counsellor, my Dad had some time as a psychotherapist, so they understand talking to people and helping them – it’s different to coaching but overl...

On this episode of Build Better Brands, Danielle Clarke is joined by ultra-marathon runner, coach and Oxygen Advantage Master Breathwork Instructor, Matt Bagwell about how branding has changed over the last three decades as well as his move into breathwork and coaching. KEY TAKEAWAYS I was right there at the beginning of things like e-commerce and the first dot com boom, and everything changed: Cu...

On this episode of Build Better Brands, Danielle Clarke is joined by Paul David Perry and William Gadsby Peet, founders of Literal Humans, who have a focus on creating not just resilient brands but brands that are mission-driven and have real values. KEY TAKEAWAYS We gambled a little, but were thankfully proven right on, as there probably wasn’t a better time to start than in the middle of a pande...

On this episode of Build Better Brands, Danielle Clarke is joined by Anne Leatherland who helps people make a real impact with their voice. KEY TAKEAWAYS Very often, people who use the voices in their businesses don’t realise that they’re a professional voice user, especially if that voice use is quite extensive during the day. Even people using their voices less so will nevertheless depend upon t...

On this episode of Build Better Brands, Danielle Clarke is joined by Karese Laguerre, an orofacial myologist and myofunctional therapist, to talk about and explain her profession. KEY TAKEAWAYS I describe myofunctional therapy in a simple way as kind of like personal training, but for all the muscles below your eyes and above your shoulders. We work with the group of muscles that comprise your low...