Danielle Clarke

Build Better Brands

Arts EN ↓ 75 episodes

The Build Better Brands podcast is to inspire small business owners and help them realise that they don't have to be Nike to have a great brand, and the sooner they start to focus on making it better, the sooner they can improve their lives and the lives of others. On the show I’ll be talking to business owners that have built brands from the ground up. Branding is how you present your best self to your audience consistently. And if they can do it, so can you! ABOUT THE HOST - DANIELLE CLARKE Danielle Clarke is a Brand and Marketing Consultant, University Lecturer and Business Owner. She spend...

Author

Danielle Clarke

Category

Arts

Latest episode

Aug 1, 2024

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Episodes

Empowering Black Businesses: Jamii’s Community-Driven Success Story 01.08.2024

Danielle spoke with Courtney Ismain, Co-Founder of Jamii, which is a community and home for black British creators and makers. Jamii is a discovery platform for British brands on the up. A discount card that is a community giving users up to 40% off. They want to introduce you to the small businesses who know what you need. KEY TAKEAWAYS Courtney shares how Jamii came about from&nbs...

Sustainable Periods: The Journey of Here We Flo 18.07.2024

Danielle spoke with Susan C. Allen Augustin, Co-Founder & Chief Brand Officer of Here We Flo, which makes natural plant-based personal care for life’s messiest moments. They tackle sustainability and stigma with natural products and funny, feminist and fierce approaches. KEY TAKEAWAYS Susan shares how Here We Flo came about from meeting Co-Founder Tara in the toilets at The London School...

Designing the Future: 25 years of branding with Grant Mitchell 04.07.2024

Danielle spoke with Grant Mitchell, Creative Director at Future and Associate Lecturer in Graphic Design at Staffordshire University. Grant is an international award-winning graphic designer with over 25 years industry experience. As Creative Director at Future he works with his team to design brand identities and creative communications for clients across a diverse range of sectors including; hea...

Founding Brand Master Academy with CEO Stephen Houraghan 20.06.2024

Danielle spoke with Stephen Houraghan, brand strategist, consultant, CEO and Founder of Brand Master Academy and BrandBuildr.ai. He hosts The Brand Master Podcast, featuring guests like Seth Godin and Marty Neumeier. With a background in business and finance, he later gained qualifications in design and marketing, founding the Iconic Fox Agency, and offering brand strategy and creative services gl...

The challenge of authenticity through branding 06.06.2024

Danielle spoke with Adam Housley the founder and coach at T3 Functional Fitness. Adam’s mission is to help you discover an active, healthy lifestyle that you love making it possible to regain your energy & reduce your stress in a way that is easy & enjoyable to sustain. KEY TAKEAWAYS Adam talks through his journey into the fitness industry and how he ended up creating a training method tha...

Disrupting the motor industry: Safe, Simple, Special 23.05.2024

Danielle spoke with Mike Kirby, Founder of Find & Finance. Their focus is not on selling cars, but on guiding people through the various stages of buying a used vehicle and making it simple, safe and special.  KEY TAKEAWAYS Mike takes us through every element of Find & Finance from the challenges of launching, the customer journey, recruitment, growth and scaling. At the centre of eve...

Sport, Performance, Branding...what's your Kibo? 09.05.2024

Danielle spoke with Ria Burrage-Male, founder and director of Kibo, which helps leaders achieve personal and professional growth through mentoring, communication, and performance. Previously the CEO of Hockey Wales, Ria has a background in sports coaching, having been an international hockey player and a Commonwealth Games athlete.  KEY TAKEAWAYS Ria takes us through every step of her life, f...

Connecting with your audience through branding 25.04.2024

Danielle spoke with Caroline McQueen, Founder and Chief designer at Impulsiv®, a digital consultancy specialising in branding and custom Shopify Themes. Impulsiv® helps independent companies in fashion, beauty and lifestyle connect with customers through engaging brand experiences. They blend neuroscience, brand psychology, and cutting-edge design to craft engaging customer interactions. KEY TAKEA...

Disruptive thinking in branding with Andy Starr from Level C 11.04.2024

Danielle spoke with Andy Starr, Managing partner of Level C, an education program teaching principles of modern brand to business professionals, which he co-founded with international brand expert and author Marty Neumeier. Andy helps clients outmanoeuvre competition and conditions in their markets, and make marketing, advertising & PR content work better, land stronger, and drive real results...

3 decades of branding with Simon Dixon 28.03.2024

Danielle spoke with Simon Dixon, co-founder of DixonBaxi, which is a global agency that's worked with clients like AC Milan, Warner brothers, Google and Samsung to name a few. KEY TAKEAWAYS Simon spoke about how and why he started DixonBaxi, what brand is and what is important to him as a business owner. Danielle and Simon discussed DixonBaxi’s Essentials book, the practical thinking that drives t...

Changing lives through branding 14.03.2024

Danielle spoke with Matt Clutterham who is a transformational brand strategist and founding partner of Q Branch Consulting. He's also a speaker, board member and knows a lot about branding.  KEY TAKEAWAYS Matt talked about his background in creativity, passion for graphic design and how his career in theatre lighting led him to the world of branding Danielle and Matt discussed their love for...

Branding and social media - working hand in hand 29.02.2024

This episode is a recording of a live webinar Danielle did with Katie Brown, who is a social media marketing consultant. Katie helps small businesses, or SME's, refine and create a social media strategy that really speaks to their target market.  KEY TAKEAWAYS Danielle and Katie discussed why brand consistency is important for building trust, why consistent branding on social media is re...

Branding: Working in it, building it, living it and learning from it 15.02.2024

Whether you are a long time listener or you've just found us, thank you for supporting the show. Danielle wanted to highlight and look back on some of the incredible conversations she's been lucky enough to have over the previous 62 episodes and re-share some of the learnings that may help with your journey. In this episode we hear from Kingsley Peters - founder and creative director of Kingel, Tz...

From Ice Hockey to Harry Potter: Radim Malinic's Creative Chronicles 01.02.2024

Danielle interviewed Radim Malinic, Creative Director, Designer and best selling author. He lives and works in Southwest London and runs Brand Nu, a multidisciplinary award winning studio. Before finding his calling in the creative industry, Czech born Radim was an ice hockey player, a bassist in death metal bands, an indie DJ, music journalist and student of Economics and Business management. At...

Never give up and make it happen! 18.01.2024

Danielle was interviewed by Darren Jamieson for his podcast called The Engaging Marketeer. This episode of Build Better Brands revisits that episode where Darren asks Danielle lots of searching questions about her childhood and how she’s ended up doing what she does.  Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games ret...

From Battlefield to Business with Ben Gallagher 04.01.2024

TRIGGER WARNING We do talk about suicide in this episode. For support go to samaritains.org Danielle spoke to Ben Gallagher. Ben is a veteran, athlete, explorer and keynote speaker. Ben suffered life changing injuries while serving in the British Army and now shares his experiences and how he's overcome lots of challenges, to help others. KEY TAKEAWAYS Ben served in the British Army and had a very...

Ready Your Brand for 2024 14.12.2023

Danielle co hosted a live webinar with Viktoria Jancurova - a personal brand manager who helps coaches, creatives or founders in creative spaces leverage their LinkedIn and really brand themselves as the go to experts that they are. Danielle and Viktoria talked about the power of branding and actionable takeaways to make your business ready for 2024.  KEY TAKEAWAYS Daniell...

The business of resilience with James Roffey 30.11.2023

Danielle interviewed James Roffey, also known as the Mental Health PT, is a well-being performance coach for CEOs, entrepreneurs, athletes & leaders. James is on a mission to change people's lives by improving their minds as well as their physiques. KEY TAKEAWAYS James talks about his early life as a promising footballer and how, when that career didn’t go to plan, it was the start of his...

The importance of strong brand values with Sane Mafa 13.11.2023

Danielle interviewed Sane Mafa, co-founder of Studio M.  After gaining a degree in Product Design from Birmingham City University, Sane gained experience designing a wide range of products including jewellery & retail displays before co-founding Studio M. Studio M is a sustainable interior and furniture designs studio. They are passionate about creating beautiful, functional spaces that p...

Why clear branding is key for startup’s with Ezequiel Abramzon 01.11.2023

Danielle interviewed Ezequiel Abramzon, is a global creative leader and brand strategy consultant with 30+ years of experience in creativity, branding, innovation and entrepreneurship. Ezequiel is founder of Lalo, which helps take startups with brand strategy. They talk about how branding is a key part of a startup's birth. Ezequiel became a global creative leader while working as an executiv...

From freelancer to successful agency founder with Kingsley Peters 19.10.2023

Danielle interviewed Kingsley Peters founder and Creative Director at Kingel, a creative agency based in Birmingham. They talk about making the jump from being a freelancer to founding and running a successful creative agency.  Kingsley started his journey a freelance art director before becoming one of the founders of Kingel back in 2015.   KEY TAKEAWAYS For Kingsley, starting an a...

The Tables are turned: Danielle faces the questions as a guest to share her thoughts on branding 05.10.2023

Danielle was interviewed by Tze Ching Yeung on her podcast "Lead with purpose" about branding for businesses and personal brands and her creative journey.   Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business.  Through the 15-year journey, she learned so much, but easily the most meaningful...

Navigating the Complex World of Finance: Tips and Strategies from Roots to Froots with Arlyne Chingyanganya 20.09.2023

Danielle interviews Arlyne Chingyanganya, the founder of Roots to Froots. Arlyne shares her journey of creating a platform that demystifies finances and provides a friendly and approachable approach to financial knowledge. She emphasises the importance of understanding brand awareness and its impact on revenue, offering insights on pricing strategies and common mistakes new entrepreneurs should av...

"From Failure to Success: How Daniella Genas Transformed Businesses and Mindsets 06.09.2023

Danielle interviews Daniella Genas, the founder of Be the Boss. Daniella shares her journey of starting her first business and the challenges she faced along the way. She discusses the importance of having a clear vision and being intentional in business growth strategies. Daniella emphasises the need for diversity and inclusion in the business world, highlighting the value of relatable role model...

The Power of Strategy and Innovation with Simon Ward CEO of ITG 23.08.2023

Join Danielle as she speaks to Simon Ward, CEO of ITG (Inspired Thinking Group). Simon shares his journey of founding ITG and discusses the importance of brand building and achieving marketing excellence. He highlights the need for businesses to identify and solve problems in the market, as well as the significance of having a strong company culture and passionate team. Simon also touches on the c...

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