Bright Minds of eCommerce Podcast

We speak to Fiona from LoyaltyLion on the benefits of loyalty programs, and how to build loyalty without falling into the discount trap. It's fine to add discounts, but it doesn't have to be your only option! We also cover setting up tier structures, rewarding the behaviour you need most (like user-generated content or reviews), how to pick the best loyalty program and much more! If you want to bu...

We speak to Tasha from Jubly-Umph on the journey from handmade jewellery sold at markets to an international online store selling lapel pins, totes and more! We discuss her favourite marketing strategies, how she plans new collections, building a cult like following and how she's had success expanding into the US (even being featured by Facebook in one of their case studies) 📌 Check out the show...

This week we speak to Holly Cardew, the brains behind TokShop - the first shoppable TikTok feed. We discuss using TikTok as a marketing tool, the best accounts to follow, and how TokShop can integrate into your current marketing and create the ultimate shoppable feed. 📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode8 📌Visit Tok...

We speak to Monique Treder from Happetite Foods and learn how three emotional moments brought about the idea for Happetite Foods and the challenges around launching a food based business. We discuss the ins and outs of food regulations, how the business grew from friends and family to being published by various news outlets, how to find a business mentor and more! 📌 Check out the show notes and f...

This week I'm doing something a little different, I'm sharing my favourite Facebook Strategies and tools every eCommerce store owner MUST know.  How to identify the perfect retargeting time frame What the customer feedback tool is, and how to manage your ranking so you aren't penalised by Facebook Unlimited creative inspiration with Swipe Files and a trick to keeping an eye on your competition! 📌...

We speak to Ashley and Emma from Lilly & Lime and learn how they sourced and manufactured their swimwear line (as well as the one big thing they'd do differently if they had to do it again), the pros and cons of working with your best friend, their most profitable marketing strategies and how they persevere when things get tough 📌 Check out the show notes and full transcript for today's episo...

We speak to Suki van Koeverden from OrigamiGlobe and learn everything you need to know about competitions, how to pick the perfect prize (no iPads!), strategies to generate high quality leads that will turn into customers, not just likes, and the secret sauce OrigamiGlobe use to generate 11x returns with their competitions!  📌 Check out the show notes and full transcript for today's episode at ww...

We speak to Kate from The Recipe of SEO Success and learn all about SEO for your eCommerce business. You'll learn how to write killer product descriptions, whether blogging is worth your time, how to get quality backlinks, the biggest thing slowing down your eCommerce site and when to DIY or find a professional. 📌 Check out the show notes and full transcript for today's episode at www.brightredma...

We speak to Yuki from Pocket Prints and learn all about starting a tech-based eCommerce business. You'll learn her best performing marketing strategy, the one thing you have to get right to be successful in eCommerce and the biggest lesson she learnt moving into the app business (and what she'd do differently if she started from scratch!). 📌 Check out the show notes and full transcript for today'...

We speak to Nikki from Kellective by Nikki and learn how she went from making keyrings in her garage to a team of six making hand made jewellery, she shares her tricks on getting the most Etsy traffic, how she manages her team, pricing products in a competitive market and the realities of running a business and being a Mum.  📌 Check out the show notes and full transcript for today's episode at ww...