Bright Minds of eCommerce Podcast

In a world where it feels like every week is a new marketing strategy or platform, how do you keep on top of everything and grow your business profitabily? Lisa Byrne shares her best tips, as we nerd out on all things marketing, to keep you focused on what will work best for your business, and keep the stress and overwhelm at bay. If you're feeling stuck in your marketing, don't know what to focus...

Everyone's talking about Reels, but how do you apply them to your eCommerce business if you don't want to dance? Alisha from The Social Impact tells all, and while she dances, she teaches her clients to make amazing, impactful, and profitable reels. If you've ever thought of using reels to market your business or you're not seeing sales from them - this episode is for you! In today's episode you'l...

A lot of business stories are focused on the hustle, but not Angie. Angie's built a business that's automated, sells sustainable fashion, and focuses on a capsule collection that encourages most of her customers to buy her entire range. She shares her ethos and strategies for building a business that's easy and enjoyable, and good for the planet!  In today's episode you'll learn: How to build a ba...

Copywriting is so important to the success of your eCommerce business, so meet Ami, The fuzzy-headed word murderer helping brands turn lurkers into loyal fans through messaging strategy, copy, and quizzes. Obsessed with psychology, wordplay, and all things eCommerce. Love a good laugh, drink way too much coffee, and can't say no to a good donut. In today's episode you'll learn: How to write produc...

Ever wanted to know the ins and outs of crowd-sourced funding, or behind the scenes of the marketing of a business that's scaled to $4 million a year? Meet Jade McKenzie, she's done both and with an incredible history in the marketing and business world, in this episode she shares it all. In today's episode you'll learn: The marketing strategies that helped Zea to scale to $4million a year A non-d...

Priya Radia a 6-figure eCommerce entrepreneur and the founder of two eCommerce businesses and a digital product-based business. Tired of working 18 hours daily, she left her legal career behind in pursuit of a life of freedom where she can work less, earn more, choose my own hours and spend time with my family. Priya’s dedication to help business owners has led her to put up Nine to Free Society w...

Clare Spelta is the designer and CEO of organisation and accessories business, Bon Maxie, based in Brisbane. A believer in reducing unnecessary stress, she aims to solve daily annoyances with good-looking solutions, cleverly designed to make getting more organised, effortless.  In today's episode, we learn how Clare achieved major success after pivoting her hobby business into an organisers dream...

Sarah J Cross, a wholesale business coach, and expert shares how she was able to start her business from a two-bedroom apartment and scale it to a million-dollar business. She now coaches others on how to be more profitable using wholesaling. In this episode, she shares how to price your products with profit in mind, the beauty of outsourcing, her favourite ways to find wholesalers, and why mindse...

Nicole Gould is the designer and maker behind Fat Mango Creative, a place where you can find colourful and quirky acrylic earrings, beautifully designed cards, and notepads. What started as a hobby business in 2018 has grown into a steady business with purely organic marketing, allowing her to leave her full-time corporate job and pursue her passion. In this episode, Nicole shares her entrepreneur...

Amanda Campeanu is a commercial product photographer based in Brisbane.  Together with her partner, Alistair, she founded Timbre Media House, a photography and videography company that specialises in beauty, fitness, and lifestyle brands. Amanda is also the creator of a course called “Become a Brand Photographer”, which teaches new photographers how to enter the industry, grow and scale the photog...

Founder and CEO of Riff Raff Sleep Toys, Emma Kruger is the creator of Australia's most popular sleep toys for babies and toddlers. Before Riff Raff, Emma worked in human resources in the public health sector, but she always wanted to have her own business and a flexible lifestyle, so that she can dedicate more time to her family. Her passion for solving problems combined with her natural creative...

Peggy is the founder of Marketing Your Brand, Website Strategist, Brand Enthusiast & Educator – She helps future-focused founders create successful brands and websites for their customers. She started out in business at 19, building a successful Australian fashion label with little more than some bright-eyed enthusiasm and some clever marketing that saw the brand in 16 luxury designer stores,...

Jasmine is the founder of Wicker Darling.  Alongside the day to day running of the business and mingling with her customers in the Wicker Darling community, Jasmine designs beautifully handcrafted novelty bags. She has a huge love for unique, subversive, colourful designs which combine humour and beauty with function - be it in clothes and accessories, art, or household items.   Jasmine is big on...

Courtney Rogers is the founder of Court & Co - a Brisbane based, consulting firm that provides pricing advice and management, value creation, and sales education + training to creative businesses.  Courtney is passionate about helping small business owners grow their businesses – and not to feel guilty about being profitable. In this episode, we talk about how to price based on value, her favo...

Stephanie Pryor is a mum of boys, a creative mind, and the owner of successful Gold Coast business Montii.co.  Montii was born out of frustration when Steph couldn’t find lunch box items for her two sons – ones that were environmentally friendly and wouldn’t break after 10 minutes of use.  Starting in her garage Montii Co is now run from a several warehouses and a team of 20+ staff to oversee oper...

Chelsea has such a unique way of doing organic social - super simple, but optimised for sales! Which is every business owners dream. Listen to learn how to create a social strategy, with a unique twist I love, how to grow your following, and how to optimise your socials for purchases!  📌Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/episode20 📌V...

Shelby Sherritt is a ray of sunshine. Her artwork is a celebration of colour, uniqueness, and creativity, which are all ways to describe the incredible artist herself. In this episode, Shelby shares the origin story of her business, and how a humble creative pursuit grew into a viral phenomenon on TikTok overnight. We spoke about managing customer expectations with a limited and exclusive product,...

Jason Andrew is a wearer of many hats; he’s a chartered accountant, founder, and business advisor to high-growth businesses, a published author, a business owner, and an all-round business aficionado. In this episode, we get into the nitty gritty on the metrics that really matter when it comes to eCommerce. Jason explains numbers in a way that’s approachable and easy to understand which is perfect...

Debs Brockelsby is the founder, designer, CEO… basically all-of-the-things at STOKEDNZ! This humble New Zealand-based biz make quality, functional, and fun towels, homewares, and outdoor kit. In this episode, we talk all things ethical business, asking for help from your nearest and dearest, supplier relationships, and the power of a brand loyalty. Debs’ business story is super inspiring, and spea...

Brynley King is the clever mastermind behind eCommerce Growth - one of only two accredited Klaviyo Platinum Partners in the Australia-Pacific region. In 2020 alone, she generated over $17 million for her Klaviyo client portfolio! Her approach to eCommerce is all about outsmarting competition rather than outspending them. In this episode, we talk about what it takes to build a loyal email database...

In this episode, Kylie Martin Hollonds shares her story of passion, perseverance and grit. Kylie is the owner of GF Oats, the largest selling importer of uncontaminated oats in Australia. They deliver quality food for people with special dietary requirements and who seek healthy nutritious alternatives. Her journey to selling over a hundred tons a year didn’t go as smoothly as planned and she will...

Reviews and user-generated content are such powerful pieces of marketing for businesses. In this episode, I invited Scott Goodman from Okendo, a customer review platform to talk about the power of reviews, why you need it, how it can help your business, tips for getting reviews and so much more. If you own an ecommerce business, this is one episode you need to listen to.  📌 Check out the show not...

In today's episode you'll learn: How Tasha started and scaled the business.  Her creative process for creating a new collection.  The story of how she got her first online customers.  The evolution of her products since it started.  Lessons she has learned about moving her business online and scaling it.  Things you can do to protect yourself from copycats.  How she feels about the creative proces...

In today's episode you'll learn:  The features Apple included in the iOS 14 update  Why you need to register the domain that is linked to your Facebook Ad account  The importance of having your product URLs verified.  How having your own media and an email list can help your business.  The basics behind setting up event limits and aggregated events.  What is CAPI and what you need to know about it...

We speak to Emily from Isle of Summer Label and learn the hows and why she rebranded and relaunched as an ethically made business, and how she hit multiple six-figures within her first year of launching. We cover everything from finding stockists, to marketing strategies.  📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode11 📌Vis...