David Martin & Kipper McGee
Brandwidth On Demand
Every episode, radio's top hosts, PD's and media thought leaders share tips, tools, and tradecraft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth, America's Digital Branding Coach " Kipper McGee.
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David Martin & Kipper McGee
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Web del podcast
Último episodio
8 de feb. de 2026
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Episodios
#019 - Tom Webster - What the INFINITE DIAL Means for YOU 06.02.2017 13:50
Tom Webster is Vice President of Strategy for Edison Research, perhaps best known as the sole providers of exit polling data during US elections for all the major news networks, and radio’s benchmark INFINITE DIAL STUDY , America’s longest running research series on digital media consumption. This widely-cited study, along with others including The Social Habit , Twitter Users in America, Moms...
#018 - Fitz in the Morning/Network Show 23.01.2017 15:11
From a kid who would do almost ANYthing to get on the air calling local DJ’s, and started developing his ‘act’ doing humorous PA announcements in grade school, Seattle-based FITZ shares the story of how he got his start, and the steps that lead to his nationally syndicated morning show, distributed by the SBG radio networks. Fitz shares some of the biggest mis-conceptions of those who THINK they’d...
#017 - Dave Smiley, WZPL/Indianapolis 16.01.2017 15:16
When it comes to top-rated morning shows, most managers will agree that it takes a little bit of ‘crazy’ to create the chemistry, commitment and contageous enthusiasm that keeps a show at the top of the ratings. Few local hosts exemplify this trait ─ and the crucial contol to keep on target more than DAVE SMILEY, captian of the “Smiley in the Morning Show” at Indianapolis CHR mainstay WZPL. Dave a...
#017 - Radio Resolutions for '17 04.01.2017 15:52
Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview are available at: www.brandwidthondemand.com
#015 - Chuck DuCoty - View From The Top 17.12.2016 15:21
If you agree that winning radio starts with having the right people on the team, you’ll DEFINITELY want to hear what NRG Media COO Chuck Ducoty has to say. Especially as he DEFINES what it takes to BE one of the ‘right people’! We also explore Chuck’s views on what worked so well, we as an industry stopped doing it. His insights may surprise you! Complete show notes, including BONUS CONTENT and...
Valerie Geller - Creating Powerful Radio...and MORE! 12.12.2016 12:32
If you haven’t encountered the influence Valerie Geller on the changing mediascape, you’re in for a treat! If you HAVE had the chance to see her, or the great good fortune of working with her one-on-one, this episode will serve as a GREAT ‘booster shot’ for YOU to Create Powerful Radio . In this episode, Valerie reveals the three building blocks of Powerful Radio, and offers examples that YOU ca...
#013 - Steve Goldstein/Amplifi Media - "So, the FUTURE is Here. How to WIN?" 05.12.2016 14:15
Steve Goldstein has done it all. Radio stations, networks, co-founder and programming chief for one of America’s most highly-regarded groups. Now, as founder and CEO of Amplifi media, Steve is focusing his experience and skills on podcasting and other evolving consumer options. In this episode, Steve shares tremendous insights on what ‘living in the future’ means to media people who want to win...
#012 - Michael O'Malley - "What EVERY Radio Station Can Learn from COUNTRY LEADERS" 28.11.2016 14:40
What EVERY Radio Station Can Learn From COUNTRY Leaders Ever wonder why the leading Country station in your market is kicking butt over your station's TSL? Mike O'Malley has programmed a variety of formats in highly competitive markets including New York city before teaming with Jaye Albright to create the firm now known as Albright, O'Malley and Brenner. In this episode Mike shares observations...
#011 - Heidi Harris, Morning Host KXNT/Las Vegas - "Brilliance at the Basics" 21.11.2016 13:03
Brilliance At The Basics Heidi Harris hasn’t done it all ─ but she’s done a LOT! Singer, Author, TV Host and frequent guest on MSNBC, CNN, FOX News Channel and CSPAN, she’s also the first woman to lead a morning drive show in Los Angeles, and now is back home in her native Las Vegas, heading mornings at CBS News-Talk leader KXNT. In this episode, Heidi shares her secrets to longevity with an emph...
#010 - KDWB's Dave Ryan - "Owning Your Local Market" 15.11.2016 15:14
OWNING Your Local Market There's a difference between doing local radio and OWNING your local market. Just look at the Nielsens for any rated market and you'll see what we mean. Dave Ryan has OWNED the Twin Cities market for longer than any other host in the history of the legendary KDWB brand. In this episode he pulls back the curtain to reveal his tips for embracing, reflecting and leading a rad...
#009 - Entercom's Brian Kelly - "How To Earn Your Stripes" 07.11.2016 15:01
Ever wonder: HOW TO HIRE YOUR NEXT BOSS? How to PLAN your career path -- and then MAKE IT HAPPEN? How to create an environment where staff will walk through walls for you? Entercom SVP/Programming BRIAN KELLY shares some great insights, including how to get the attention of a prospective PD or Manager! Complete show notes, including BONUS CONTENT and EXPANDED PLAY of this interview a t www.brandw...
#008 - Johnjay & Rich: Tips You May Be Missing to Engage Your Audience 30.10.2016 16:20
Johnjay and Rich are considered one of the hottest morning shows today, syndicated in top-tier markets around the country. Both Johnjay Van Es and Rich Berra agrees that that they wanted to be on the radio their entire lives. Now, the Johnjay and Rich show is described as a non-stop blend of pop culture, music news and events, and relationship advice featuring appearances by a wide range of m...
#007 - Bobby Skafish - Secrets of a Rock Star Interviewer (Literally!) 24.10.2016 11:53
Tables are turned, as Chicago rock radio pioneer BOBBY SKAFISH (WXRT, WLUP, WDRV), noted for his mad interviewing chops answers questions about scoring the big names, tips for prepping and ways to make sure your interviews 'live beyond the air". One example is his new book, " We Have Company: Four Decades of Rock and Roll Encounters ". Complete show notes and bonus links at www.brandwidthondem...
#006 - Daniel Anstandig, CEO/Futuri Media - Keeping Your Content Alive AFTER It's LIVE 16.10.2016 12:55
Futuri Media's Founder/CEO Daniel Anstandig offers tremendous insights on how broadcasters can harness the power of technology for content and operations, and shares some very practical insights on things YOU should look for in your next situation ─ BEFORE accepting it! Complete show notes and bonus links at www.brandwidthondemand.com
#005 - Fred Jacobs,/Jacobs Media: Navigating ALL Media Options 09.10.2016 13:41
Consultant Fred Jacobs shares great insights on what it will take for radio people to remain relevant in the evolving mediascape, and points out some things that worked so well radio stopped doing them! Check out the 'Exanded Play" for the ONE THING he believes all broadcasters could be doing NOW to instantly improve our performance. Complete show notes and bonus links at www.brandwidthondemand.c...
#004 - John Parikhal: Bracing for Radio's Future 03.10.2016 13:57
What's next for radio? Is PPM a good thing, and does radio REALLY understand it? What advantages does radio have, IF utilized? Researcher, futurist, and radio vet John Parikhal is best perhaps best known in radio circles as president of Joint Communications , an international media consulting firm that sports an impressive client roster. His notable efforts have helped clients increase marke...
#003 - Network Host KIM KOMANDO: Opportunities Hidden in Plain Sight 24.09.2016 14:00
America's "Digital Goddess" Kim Komando shares how her local 3-hour weekend show has grown into a multi-media empire including daily, weekly and special radio programs, TV and an online operation that just won't quit. She also offers great advice for skills broadcasters will need BEYOND just being great on the air to stay vital and indispensable in coming years. Complete show notes at Brandwidt...
#002 - Tracy Johnson - Becoming a Radio Superstar 15.09.2016 13:31
What survival skills does ANY air talent need to remain relevant? Talent Coach TRACY JOHNSON joins hosts David Martin and Kipper McGee to shed some light on trends he sees as critical for ALL pro's involved in performance. He also offers tremendous advice for your next job interview! Complete show notes at BrandwidthOnDemand.com
#001 - BJ Shea, Morning Star. KISW/Seattle: Radio: Not JUST About On-Air, Anymore! 31.08.2016 13:48
Hosts Dave Martin and Kipper McGee get insights from Seattle morning treasure BJ Shea (KISW-FM) on his view of personality radio as a performance art. He also shares tips for PD's on the 'care & feeding' of established air talent and offers great advice for those whose dreams exceed current budgets! Complete show notes at BrandwidthOnDemand.com
#000: What is "Brandwidth on Demand"? 24.08.2016 3:35
A unique insider's guide exploring the skills and savvy needed for media people to succeed in the fast-moving Mediascape. Top PD's, on-air hosts, and media thought leaders join hosts David Martin and Kipper McGee to offer tips, tools and trade craft secrets to leading innovation in radio, audio and other media platforms. Complete show notes at BrandwidthOnDemand.com
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