Brand Jam!

Join hosts Chloe and Darci as they explore how to set realistic timelines for building your brand without burning out. In this episode, they discuss the common struggle of managing self-imposed deadlines and balancing client work with personal business development. They share their own experiences with procrastination, missing goals, and learning to give themselves grace when things don’t go as pl...

Join hosts Chloe and Darci as they chat about the value of having clear brand guidelines, even if you’re a business of one. Bringing together insights from the last 8 episodes, they lay out how to combine visual elements with key aspects of brand voice and messaging to create a comprehensive guide for keeping your brand identity clear, consistent, and easily accessible. For small business owners w...

Join hosts Chloe and Darci as they explore the essential first step towards brand awareness: identifying your audience. Drawing on their own experience as busy small business owners, they discuss the pitfalls of trying to appeal to everyone and share recommendations for the best ways to direct your efforts and build an engaged audience. Whether you're a seasoned entrepreneur or just launching your...

Join hosts Chloe and Darci as they discuss an all too common struggle for small business owners -  defining your brand’s key messages. Key messages are an essential ingredient for a cohesive and effective marketing strategy. Clearly defined key messages will save you time when creating content and make building a cohesive brand feel so much easier. Yet they’re frequently overlooked by entrepr...

Join hosts Chloe and Darci as they explore how defining your brand values and infusing them into your marketing helps you connect with your audience, build trust, and inspire customer loyalty. 82% of buyers want a brand’s values to align with their own and, again and again, we’ve seen that play out in real time. From Starbucks to StickerMule, when a brand’s audience realizes its values don’t align...

This week Chloe and Darci walk listeners through the basics of SEO (search engine optimization) or how to ensure your business is discoverable through search. For small businesses, every audience member matters and showing up in search results is a great way to generate organic traffic to your website. But confusing algorithms and complicated tools can make SEO seem scary or overwhelming. Well, Ch...

Episode Overview: Join hosts Chloe and Darci as they discuss the importance of building accessibility into your brand from day 1 and breakdown the basics for business owners who might be new to the topic. From color contrast to alt text (and more), this episode of Brand Jam offers actionable tips and helpful tools to make your brand’s digital presence accessible to a wider audience. So, if you’re...

Join hosts Chloe and Darci as they talk about an essential ingredient that’s easy to overlook when you’re baking your brand from scratch: Brand Clarity. This episode takes listeners beyond the buzzword, explaining why brand clarity is a critical first step towards building brand awareness and sharing practical ways to prioritize it in your creative process, even when you’re learning as you go . So...

Join hosts Chloe and Darci as they give listeners a behind-the-scenes peek into the early stages of their own creative processes, sharing exactly how they turn jumbled thoughts into clearly executed ideas. Breaking down the difference between a brain dump and a brainstorm, along with how to use each one, this episode’s conversation is packed with valuable advice for finding your creative flow when...

Join co-hosts Chloe and Darci as they talk about what it’s like to build a brand from scratch as a small business owner. Drawing on their professional expertise (Chloe’s as a brand and web designer, Darci’s as a brand voice copywriter), as well as their personal experiences as solo entrepreneurs, they offer listeners realistic and actionable advice for crafting a brand identity that grows with you...