Booked Out Without Burnout

I have some big news! I’m taking a break from the podcast. I have spent the last 5 years putting out weekly episodes (sometimes even more) and it’s time for a change. I know many of you are diehard listeners, and I love you for that. I appreciate you so much, and I’m sorry that this news will be hard.  So, for this week’s episode, I talk about my decision and how it came about, what is next for me...

I am convinced that the biggest red flag that turns people off from an entrepreneurial mindset is this idea of, “Retiring your husband”.   And rightfully so, I get it!   It seems like some empty dream, right? How could this possibly work?  There are multiple scams, business models, MLMs, you name it, that dangle the promise of being able to “retire your husband”, without sharing what that actually...

This episode you’ll hear me talking a lot about this word, permission.   Permission to opt out of tools that are feeling heavy, outdated, and cumbersome to your business.  Permission to change the processes and systems that you might have liked in the beginning of your business, but have outgrown overtime as a business owner.  But most importantly, permission to work with the way you're wired...

Business owners are forever questioning every single step they take in their  business.  Correction… Every single breath, movement, and step…you name it, is brought into question on a daily basis.  But why ?  Why do we do this to ourselves; why do we question our ability to create the perfect storm of both appropriate steps forward, and decisions to take a step back? Without feeling the guilt, or...

This question is undeniably the question I get asked the most in my  coaching sessions: Where’s the line between selling yourself short, undervaluing what you provide, and charging too much? And the answers to these questions are… There’s really no right or wrong answer.  Frustrating, right?  There’s no secret formula, or hidden pricing guide somewhere that you should be following to determine you...

Full disclosure if you’re any kind of  business owner: You can have a successful business with bad copy.  I’ve been there…almost every single person that has a successful business has created bad copy once or twice before. (Think of it as almost a rite of passage as a business owner, LOL).  And I really feel like this is such an important place to start because so many people feel like their busin...

What was the reason you wanted to become a business owner? I know for me, I wanted to be able to have a way to use my training, and degree, while simultaneously being at home while my kids were young.  I wanted a way to have both freedom and flexibility, while still financially contributing to my family. Having my own business, I was able to accomplish all three of those things. But here's th...

“What if you quit?” This is a question I ask many of my clients during 1:1 coaching sessions.   It usually branches from our initial conversation of the “Maybe” game that they’ve been playing.  The “Maybe” game is probably one of the worst games that business owners play with themselves in the back of their heads…. You’ve probably played it before,you  just didn’t know it had a name. “ Maybe I sho...

How many times have you questioned the way you run your business?  Better yet, how many times have you felt embarrassed for even thinking you needed to question your business? Having the opportunity to work so closely with thousands of women creating businesses for themselves, I feel confident in saying this  statement:   YOU are not ALONE in your feelings.  In fact, I would be so bold to say that...

How many times have you had that light bulb moment in your business, for it to only burn out as fast as it came in? Then, what were you left with when the idea didn’t pan out, or took longer to achieve, besides a burnt out light?  You’ve probably felt one, if not all of these:  insecurity, unworthiness, frustration, anger, unmotivated, and sadness, just to name a few. There’s this  narrative that&...

If you’re still thinking about discovery calls as a “you” thing, and not a “them” thing, chances are you probably are feeling stagnant in your business .   Here’s the thing… As business owners, we are ALWAYS looking for more ways to improve or increase our revenue.  It isn’t a bad thing, at all!  This is a business, and in order for it to be successful, you have to make income.  But, our mindset a...

The sweet scent of summer is slowly approaching. While I am SO ready for the shift in seasons, I know many business owners do NOT reflect my same emotions. If you’re a business owner, chances are you hate the upcoming season. And honestly, it probably has nothing to do with the influx of insects, the unbearable scorching heat in certain regions, and the constant desire to sit out by a body of wate...

I’m going to let you in on one of my biggest business strategies, ever… Sell the thing that people want, because it will be the easiest thing to sell. The thing that people already want that you can deliver on, that is the thing that you should sell. So many business owners when they first start out focus on: What is my hobby? What is the thing that I really love?  And once they identify that, the...

I want to start off this week’s episode with a gentle, but important reminder for every business owner that comes across this podcast… It takes a lot to break a business. I mean it.  Think about all of the businesses you have EVER heard doing something “wrong, sketchy, or immoral”.  Now think about how many of those have “closed up shop, gone under, etc”... The ratio isn’t nearly as high as you mi...

When I first started my business, I searched for women in my position… People who were teaching how to effectively build a business, while simultaneously raising a young family. The overwhelming message I received was: to be this successful, you have to act like you don’t have kids. And that was just not realistic for me then, and it is not realistic for working mothers, now.  Working mothers have...

Such great advice, we are doing it twice :)  If you missed the first part of this series on deinfluencing, my sister, (and COO), Brenna and I took a deep dive into deinfluencing.  We gave some context, perspective, and freedom to business owners. We shared that just because a lot of people tell you that you should be doing something... Doesn't mean that you have to do it. On this week’s episo...

The full spectrum of support as a business owner. We have all felt it before, right?  Between having friends and family criticize your business… To have those same people antagonize and scrutinize all aspects of what you are building.  I would be lying if I said I have never had a client deal with this before. Fun fact, this topic is actually one the one blog that Google sends most people to.  So...

Is it possible? The three word phrase that more than likely has crossed your thoughts, and every business owner, at least a handful of times before. Is it possible to still have all of that are important to you, while not compromising elsewhere?  More specifically...  Is it possible to fulfill every single aspect of your business that you want to do...   While not compromising the integrity of you...

Deinfluencing is my new personal guilty pleasure when I am scrolling Tiktok.  For those of you who do not know what deinfluencing is, it’s people sharing their opinions on products, services, etc. that they believe to NOT work. So, for example, someone sharing about how a mascara might not be as “fantastic” as influencers are claiming it to be. Which made me think, “hmm…wouldn’t it be so FUN to do...

When was the last time you felt let down in your business?  Think about the situations and efforts surrounding that disappointment.  Ask yourself: -Were you showing up as best as you could for that offer? -Did you do everything you possibly could to market yourself? So then WHY, if you truly believe in your heart of hearts, that you did everything you possibly could for a successful launch, do you...

You are getting a solo, BONUS episode from me this week.  I was over here doing some work around copywriting and just had some thoughts… So if you haven't worked with me, if you are not super familiar with my work, copywriting is a major focus for me. It is probably one of the things that I'm best at when it comes to business. Copywriting is really just a cornerstone of my work because w...

Today I have a very fun guest on the show with me.  A guest that didn't probably think that they would ever become a guest.  Latoya is the program manager on my team, and helps with the onboarding process as well as everything with regards to both programs, Mama to CEO and The Mentorship.  So, I had like two trains of thought that come together for this episode. The first one is this idea of...

 I feel like everybody who has heard about this topic is so excited for it. More importantly, my guest, and client, Shannon Brome-Ward, was SO excited to talk about this. Periodically, I hear this idea surrounding money  from clients over the years… That, “to make money, you have to basically be mean”. Taking it even further, the concept of, “do you have to become a bitch to get rich”. Shannon was...

Oh, we have a fun topic to share with you today.  I am back with my sister, and COO, Brenna, whom I know you all love hearing me banter with on the show.    Shockingly, (but also not surprisingly), the outpour of stories that I have been receiving about unethical business practices is indescribable. To be honest, I cannot believe that I have to even go into more detail about what it truly means to...

How many times have you ever scrolled on social media, and come across something promising you the ANSWER to success in your business?  These posts are usually things like: “Ready to learn my secret of how I made 5k in 30 days?” “Swipe up if you are ready to make 6 figures”  …and so on and so forth.   For this topic, I wanted to bring in my client,  Andrea Scalici, with me as a guest. We are divin...