Beyond The Transaction

Todd Linden dives deep into the strategic importance of 'Data After The Swipe.' Discover how payment transactions create a rich tapestry of information that, when properly analyzed, can revolutionize business strategy, market expansion, and customer understanding. We explore how businesses can move beyond basic financial reporting to harness data for significant growth, tactical marketin...

Discover how a unique bank-subsidiary structure is revolutionizing the world of payment processing and fintech. In this episode, we explore the distinct advantages of having a principal sponsor bank integrated directly into the processing entity, from superior regulatory credibility to flexible funding windows. We dive deep into the evolving landscape of integrated payments and why the 'race...

Discover how Independent Software Vendors (ISVs) are revolutionizing their businesses by embracing integrated payment solutions. This episode of Beyond The Transaction, with host Todd Linden, CEO of Woodforest Acceptance Solutions, explores the critical shift from traditional payment processing to embedded payment models. Learn why owning your payment process is crucial for revenue growth, custome...

In this episode of Beyond the Transaction, we are joined by Bill Dobbins, Head of US Enablement for Visa. Bill shares his incredible insights from a career at the forefront of the payments industry, discussing why the last five years have seen more rapid change than any other period in history. We dive deep into: ✅ The shift from 'building' to 'stitching' in fintech partnershi...

In this episode of Beyond the Transaction , Todd Linden sits down with Perryn Holtrop, Founder and CEO of PayNation, to unpack how B2B payments are reshaping the future of FinTech, ISV partnerships, and integrated commerce. The conversation explores why traditional merchant acquiring models are evolving beyond price-driven sales and toward solution-based strategies powered by data, underwriting in...

Where Payments Meets People, Process, and Progress is more than a tagline — it’s the premise of Beyond The Transaction . This show goes behind the swipe, tap, and click to unpack what actually makes commerce work: the operators building the rails, the decisions that protect trust, and the systems that help businesses scale without breaking. Each episode delivers real conversations and practical ta...

Beyond The Transaction is a high-impact executive podcast hosted by Todd Linden, CEO of Woodforest Acceptance Solutions. Each episode delivers clear, forward-looking insight into payments innovation, ISV enablement, SaaS integrations, embedded finance, and the technology shaping the future of commerce. Designed for ISVs, SaaS founders, fintech operators, merchants, and strategic partners, the show...